NASCAR fan since 1998
- Apr 22, 2018
- Tamarac, Florida
But in addition to paying for that cable tier you'll have to pay for a streaming service you wouldn't use otherwise. At some point people will make a choice.I'm already paying for a cable tier I wouldn't have otherwise. Six of one, half dozen of the other.
Exactly. And I think running those select races on NBC or USA and Peacock would have been a better idea to build the viewership. It would get cord-cutters who only have Peacock to notice the sport who otherwise wouldn't see it on USA, without alienating the current viewers that don't have Peacock.There are too many.
If EVERY race that was on NBC and USA was ALSO on Peacock, it's a different story.
Don’t be surprised if they get a couple of events exclusive to streaming. Note how the NFL did their Thursday night games with Prime only. Granted that’s a lot of households, but the precedent has been set. Perhaps NASCAR would do select non-points races only, like the Daytona duals, All-Star race, etc.
Move it all to streaming amd I could drop the tier.But in addition to paying for that cable tier you'll have to pay for a streaming service you wouldn't use otherwise. At some point people will make a choice.
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Media companies trying to have their cake and eat it too. Trying to force us to have cable and streaming.Exactly. And I think running those select races on NBC or USA and Peacock would have been a better idea to build the viewership. It would get cord-cutters who only have Peacock to notice the sport who otherwise wouldn't see it on USA, without alienating the current viewers that don't have Peacock.
Nothing new there, or unique to that business.
I would gleefully fill out the paperwork to buy a shotgun, and use the waiting period to buy multiple TVs to have ready when I completed the purchase.I'm sure HBO Max is going to go up, and no longer be free to AT&T customers, when Zaslav guts it to turn it into Honey Boo Boo Max.
Streaming exclusives are going to have to be a part of the deal pretty much no matter who bids for the second half of the season. No doubt about it ESPN+ would be involved if Disney put up big money for the rights. That’s just the sports media rights market at the moment. Everyone has streaming exclusives in some capacity.
The NFL has taken another giant leap forward in embracing streaming, as Sunday Ticket is moving to YouTube.
Everyone may as well make peace with it.
As for the Peacock thing from SBJ, this is just a prediction, not even a rumor. Probably an educated guess. But, SBJ also predicted, last year, that NBC would bow out of contract renegotiations.
NASCAR isn’t the NFL. And they’re still on network TV 90% of the time besides Prime.
The NFL deal with YouTube is honestly perfect and exactly how this type of model should work.
NASCAR is ALREADY streaming these races on YouTube to international audiences. They could just create a "Primetime Channel" for NASCAR for $5/month and people can purchase it through there, instead of having to subscribe to a failing OTT service.
My point is NBC wants to pay for exclusive streaming races to showcase their platform, which is silly. Which is a no bueno.
NASCAR can set what they want too if they value themselves. Using TNT / TBS as leverage even.
NASCAR is going to accept whatever makes them the most money. They may consider which formats get the most value for the car sponsors, but it isn't likely to be their top priority.
The broadcast partners are going to use the channels they think will make them the most money overall. Note that making the most money does not automatically equate to capturing the largest number of viewers.