BREAKING: Majority owners explore sale of NASCAR

FLRacingFan said:
I don't know how many people were inspired to buy based on Truck or K&N races they saw this year, but it probably isn't many. Wouldn't manufacturer support at that level be more about driver development than anything else?
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Apparently they do with a huge TRD/Toyota plastered everywhere. Here is another example for ya at the Chili bowl. It is a no brainer auto enthusiasts are where racing is or OEM's wouldn't be there. BTW none of them in cup run an engine that is remotely similar to a factory motor. The marketing standpoint is moot.

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StandOnIt said:
I wonder how many times we will see Decker in ads telling us all that Girls like driving Toyota trucks? ;)
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Boys, girls, men, women, seniors and boatloads of others love driving Toyota’s as the retail numbers bear out. It has been this way for decades
 
StandOnIt said:
Apparently they do with a huge TRD/Toyota plastered everywhere. Here is another example for ya at the Chili bowl. It is a no brainer auto enthusiasts are where racing is or OEM's wouldn't be there. BTW none of them in cup run an engine that is remotely similar to a factory motor. The marketing standpoint is moot.

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I wasn't talking about dirt though.

At the NASCAR level, there is a lot to be gained in terms of marketing - especially at the Cup level. Truck and K&N are more the ladder that gets you there.

If Cup ever goes to crate motors I think the OEMs will be pissed.
 
FLRacingFan said:
I wasn't talking about dirt though.

At the NASCAR level, there is a lot to be gained in terms of marketing - especially at the Cup level. Truck and K&N are more the ladder that gets you there.

If Cup ever goes to crate motors I think the OEMs will be pissed.
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only from the standpoint that they think they can out do the other on horsepower. All of them are cup motors made for Nascar. Back to the original opinion. It won't make a damn about marketing either way. I have given you many examples of different racing series, all but a very few fans following the sport closely know the difference. Most fans and casual glancers see nothing but the big manufacturer's logo on the equipment or in the commercials, none of them have that particular engine in anything they drive. That is where the marketing is, it is in the logos, the fundamental of advertising.
 
StandOnIt said:
only from the standpoint that they think they can out do the other on horsepower. All of them are cup motors made for Nascar. Back to the original opinion. It won't make a damn about marketing either way. I have given you many examples of different racing series, all but a very few fans following the sport closely know the difference. Most fans and casual glancers see nothing but the big manufacturer's logo on the equipment or in the commercials, none of them have that particular engine in anything they drive. That is where the marketing is, it is in the logos, the fundamental of advertising.
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In a niche sport like auto racing I think that absolutely matters. Race fans are some of the most loyal in all of sports, that's why OEMs market towards them. Race fans are also smart enough to know what parts of the car the OEM does and doesn't touch. If all it took was a sticker or badge we'd already be running Ilmors in Cup.
 
It would be interesting to know the influence manufacturer participation has with Joe and Mary Consumer. As far as I can tell the most important thing the manufacturer does is give money and resources to select teams which is sponsorship
 
FLRacingFan said:
I don't think the marketing value is there with crate motors. True marketing value doesn't come without OEM input.
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Here is what you said. both statements contradict each other IMO. I showed you many examples and there are many more where there is plenty of OEM marketing without a factory motor if you can even call it that. Most engines are built to the series specs and are not anything close to what goes into an OEM car or truck for that matter.
 
StandOnIt said:
Here is what you said. both statements contradict each other IMO. I showed you many examples and there are many more where there is plenty of OEM marketing without a factory motor if you can even call it that. Most engines are built to the series specs and are not anything close to what goes into an OEM car.
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Regardless of whether or not a race engine has ties to any road engines, the factory is still the one touching the engine right now. TRD engineers are still developing those engines, which is a big difference (IMO) than just dropping an Ilmor into every Cup car.

Like I said earlier, OEMs get into different series for different reasons. A spec engine could work somewhere and flop somewhere else. Cup is a place where I think it would go over like a fart in church.
 
FLRacingFan said:
Regardless of whether or not a race engine has ties to any road engines, the factory is still the one touching the engine right now. TRD engineers are still developing those engines, which is a big difference (IMO) than just dropping an Ilmor into every Cup car.

Like I said earlier, OEMs get into different series for different reasons. A spec engine could work somewhere and flop somewhere else. Cup is a place where I think it would go over like a fart in church.
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you were talking about the truck series when you posted that bud. Nobody was talking about a cup motor but you.
 
StandOnIt said:
Here is what you said. both statements contradict each other IMO. I showed you many examples and there are many more where there is plenty of OEM marketing without a factory motor if you can even call it that. Most engines are built to the series specs and are not anything close to what goes into an OEM car or truck for that matter.
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Cup is much different from the Bo Diddley series you mentioned no?
 
StandOnIt said:
you were talking about the truck series when you posted that bud. Nobody was talking about a cup motor but you.
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Do see a time when spec engines are available in cup and would it be something you supported?
 
FLRacingFan said:
I was responding to Revman, who said we’d be throwing crate engines into these things if it were all about marketing. Pretty sure he meant Cup there.
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yeah you are most assuredly right about the holy grail cup series. I wasn't even thinking about that series, I don't even think there is any chance of that happening. :confused: my bad. It hasn't made little if any difference in the other series, plenty of OEM support on down. I don't pay enough attention to Rev's posts sometimes. He carped a lot about the change to spec motors, said he was done with the series said he wasn't going to follow them, but he sure as hell knows a lot about what happened this year in that series. :D
 
StandOnIt said:
yeah you are most assuredly right about the holy grail cup series. I wasn't even thinking about that series, I don't even think there is any chance of that happening. :confused: my bad. It hasn't made little if any difference in the other series, plenty of OEM support on down. I don't pay enough attention to Rev's posts sometimes. He carped a lot about the change to spec motors, said he was done with the series said he wasn't going to follow them, but he sure as hell knows a lot about what happened this year in that series. :D
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All good. :cheers:
 
IanMcVittie said:
It would be interesting to know the influence manufacturer participation has with Joe and Mary Consumer. As far as I can tell the most important thing the manufacturer does is give money and resources to select teams which is sponsorship
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I can only say that it has almost no influence on me. All other factors being equal, my final tie breaker is whether the manufacturer or service provide is a NASCAR sponsor. But that's absolutely my dead last deciding factor.
 
Charlie Spencer said:
I can only say that it has almost no influence on me. All other factors being equal, my final tie breaker is whether the manufacturer or service provide is a NASCAR sponsor. But that's absolutely my dead last deciding factor.
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I never look at whether something I'm buying is connected to NASCAR or not.
 
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