Can Monster Energy Inject Youth Into NASCAR?

Skoalbandit33 said:
https://www.yahoo.com/finance/news/monster-energy-inject-youth-nascar-120000358.html
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I really want to see the report that Brian is looking at when he said that "the NASCAR fan base remains intact, whether they engage with the sport on TV, at the track or online."

Seeing the decline in television ratings, less people in the stands, knowing less friends are taking in this sport..... I just can't buy what he's selling there. Maybe my bubble of a world isn't large enough to witness whatever the heck he's looking at?
 
An energy drink isn't going to do it. This really isn't hard....If the old guard is pissed, they probably aren't taking their kids to the track or watching on TV. Maybe instead of ****ting on the old guard, NASCAR should take care of who has been there all along. Additionally, to pass this sport along, Dads (and Moms) are going to have to sit with their kids, and interact about the sport. This will take 3 hours. Parents don't want to do that anymore--they have dates, work, and me time. Wondering who has the attention span problem. It isn't the kids.
 
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With our kids in their 20's (born 1990 and after) and pretty much grown and gone , I will
tell you what I observed and experienced. I think our experience would fall into the 70% of similar
experiences.

First of all, we discouraged tv as much as possible. The content of most of the programing
leaned on the trashy behavior side. By the time they got to there teens they were really uninterested
in tv. If they needed tube time, then it was net flicks which was rare. Teens - the phone was king.

Ok , the son(youngest child) , did not care for tv which is good. What he did care
for was his games. His interest was - 70% shooting and war games , 30% racing games.
When I would get him to sit and watch a race with me , he would get bored
with in 5 - 10 minutes and get back to his games. Took him to several races starting at
3 or 4 years for the exposure which I thought would become a passion. The stimulation
and entertainment just did not equal what the electronic gaming could. He is in the military
now and working his way through college. Now a days he does like F1.

This is what I observed in my small corner of the planet. I told this to Chocolate and
Gilley one time on their XM show , NASCAR has to figure out how to interact gaming
with a live race somehow. Something live, animated and virtual at the same time.
Choc said that is what may be coming down the road.

I don't think energy drinks will get more young fans, their wiring is a bit different.
But , they definitely know what it is, and that's a start.
 
Tough to engage the young demographic when the old diehards are getting fed up and tuning out. NASCAR has been out of touch with reality for more than a decade.
 
I'm not sure the sponsor matters all that much. For me it sure didn't. But here in Italy you can't even watch Nascar legally so i can't really say.
 
My 24 year old son and his friends watched racing for several hours a couple weekends ago,Rolex 24.Their just have no interest in Nascar,the cars or the tracks where clean air rules.
 
francibastiglia said:
No official broadcasting here unfortunately. I can only hear MRN on their website :(
I still stream it though....


That's fine, at least you didn't mention pasta and pizza ;) ... that's always the first words anyone tells me when they find out i'm italian...
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All I know is sophia loren
 
When I go to races live,I see lots of kids in the grandstands also a lot of 18 to 30 year olds as well.

Trying to force a person to like something is never going to work in this sport. When I was growing up it was all about the car, now it is all about the phone and apps for instant gratification. You are never going to get this from Nascar racing. This is a sport of drivers and teams and takes time to understand and appreciate the nuances of racing and with that being said, you either like it or you do not and since the car is not the priority anymore you have what you have.
 
Hope I'm wrong on this, but I don't think growing Nascar's fan base is Job #1 for Monster. Selling more Monster Energy is their priority. They came to Nascar to sell their product to this crowd. If their edgy cool factor rubs off on Nascar and makes us cool again, then that would be edgy and cool, but that's not why Monster is here. Again, hope I'm wrong.
 
dpkimmel2001 said:
I really want to see the report that Brian is looking at when he said that "the NASCAR fan base remains intact, whether they engage with the sport on TV, at the track or online."

Seeing the decline in television ratings, less people in the stands, knowing less friends are taking in this sport..... I just can't buy what he's selling there. Maybe my bubble of a world isn't large enough to witness whatever the heck he's looking at?
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Yep. and i make 300 million dollars a year...that's pretty close to national average, right?
 
sdj said:
When I go to races live,I see lots of kids in the grandstands also a lot of 18 to 30 year olds as well.

Trying to force a person to like something is never going to work in this sport. When I was growing up it was all about the car, now it is all about the phone and apps for instant gratification. You are never going to get this from Nascar racing. This is a sport of drivers and teams and takes time to understand and appreciate the nuances of racing and with that being said, you either like it or you do not and since the car is not the priority anymore you have what you have.
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^^^this^^^
 
What NASCAR needs is drivers with personalities not a bunch of sissy rich kids who are all corporate shills.

Seriously look at all the young drivers tell me any one of them you'd want to hang out and party with. Most of them I'd just like to kick the **** out of for being douchebags.
 
LewTheShoe said:
Hope I'm wrong on this, but I don't think growing Nascar's fan base is Job #1 for Monster. Selling more Monster Energy is their priority. They came to Nascar to sell their product to this crowd. If their edgy cool factor rubs off on Nascar and makes us cool again, then that would be edgy and cool, but that's not why Monster is here. Again, hope I'm wrong.
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Two years and gone.
 
Cholo said:
What NASCAR needs is drivers with personalities not a bunch of sissy rich kids who are all corporate shills.

Seriously look at all the young drivers tell me any one of them you'd want to hang out and party with. Most of them I'd just like to kick the sh!t out of for being douchebags.
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Posted from jail.
 
Skoalbandit33 said:
The ones I know are not the best such as puttana, stugots, testa di cazzo, fottiti and being a Frank Zappa fan I know Tengo na minchia tanta.
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Better hope TRL doesn't google translate that one or you'll be cioing out of here yourself. Haha
 
Revman said:
An energy drink isn't going to do it. This really isn't hard....If the old guard is pissed, they probably aren't taking their kids to the track or watching on TV. Maybe instead of ****ting on the old guard, NASCAR should take care of who has been there all along. Additionally, to pass this sport along, Dads (and Moms) are going to have to sit with their kids, and interact about the sport. This will take 3 hours. Parents don't want to do that anymore--they have dates, work, and me time. Wondering who has the attention span problem. It isn't the kids.
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This is probably the best post in this thread.

It's not just kid's lack of attention span that's the problem. The parents are also digging in their phones like their lives depended on it.

It's much more of a vice than staying firmly fixed in front of a TV for 3 and a half hours these days.
 
Reck said:
This is probably the best post in this thread.

It's not just kid's lack of attention span that's the problem. The parents are also digging in their phones like their lives depended on it.

It's much more of a vice than staying firmly fixed in front of a TV for 3 and a half hours these days.
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I'm convinced that those of us who have resisted the siren song of the cellular attention suckers will rise to the top on the backs of those who can't even put their iToys down to pee.
 
LewTheShoe said:
Hope I'm wrong on this, but I don't think growing Nascar's fan base is Job #1 for Monster. Selling more Monster Energy is their priority. They came to Nascar to sell their product to this crowd. If their edgy cool factor rubs off on Nascar and makes us cool again, then that would be edgy and cool, but that's not why Monster is here. Again, hope I'm wrong.
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JMO but I think Nascar will be the primary beneficiary in partnership with Monster as they can bring to Nascar what it needs more than anything and that is younger eyes. Presumably a lot of the people Monster can bring to Nascar are already ensconced in the Monster lifestyle and consume Monster products so the way I see it is that Nascar wins big if cross promotions are successful.

Anything is possible but I doubt Monster will convert a lot of Nascar's current customers as the majority of us are 55+ and we are not large consumers of energy drinks and probably never will be. A lot of us don't believe that there is such a thing as an Energy drink although some of might see coffee as a cup of ambition. I also think that our perception is that an Energy drink @ 2-3 bucks a can represents poor value for the buck and the perception of energy drinks as being harmful is also in our minds. Just my 2 cents.
 
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