Congratulations TRD/Toyota: Manufacturer Champion in All Three Series

:headbang:
I'm thrilled and my driver isn't with Toyota. I know I'm in the minority here, but screw the American auto manufacturers until they get their *you know what* together like was the case until the 80's.
 
Very happy to see all the hard work off finally pay for TRD , they earned it.
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Interesting, I never paid attention to the manufacturers championship. Does it even have any merit?

After all, people will remember Jimmie Johnson won the championship in his SS Impala, not that Toyota won the most races.
 
sprinterv6 said:
Interesting, I never paid attention to the manufacturers championship. Does it even have any merit?

After all, people will remember Jimmie Johnson won the championship in his SS Impala, not that Toyota won the most races.
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I imagine it's important to the manufacturers, their employees and their dealers.

They're all racing each other and all three pour money, engineering and marketing expertise into that.
 
sprinterv6 said:
Does it even have any merit?
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David Wilson said that he would trade the Manufacturer's Championship for a Driver's Title every day. Having said that, I am a rare (I guess) manufacturer first fan. It's good to know that my guys had the tools to win the Driver's Title even though they didn't. In 2014, my manufacturer struggled. That was rough. This year, they were as much of an asset as they could be without driving the damn cars for the drivers.
 
aunty dive said:
I imagine it's important to the manufacturers, their employees and their dealers.

They're all racing each other and all three pour money, engineering and marketing expertise into that.
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It is not something important to the dealers and dealership employees as it doesn't translate to anything remotely meaningful. Maybe the bean counters get a chubby from it as well as a few others but it is a non-starter for the overwhelming majority.
 
Revman said:
David Wilson said that he would trade the Manufacturer's Championship for a Driver's Title every day. Having said that, I am a rare (I guess) manufacturer first fan. It's good to know that my guys had the tools to win the Driver's Title even though they didn't. In 2014, my manufacturer struggled. That was rough. This year, they were as much of an asset as they could be without driving the damn cars for the drivers.
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"Having said that, I am a rare (I guess)"

Ya think? You make anomalies seem like regular occurrences.....ah.....umm.......not that there is anything wrong with that.
 
Skoalbandit33 said:
It is not something important to the dealers and dealership employees as it doesn't translate to anything remotely meaningful. Maybe the bean counters get a chubby from it as well as a few others but it is a non-starter for the overwhelming majority.
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Declarative statement champion.

The local dealer will have his posters up asap.
 
It was probaly a bigger deal when the cars racing were like the ones on the showroom floor. I doubt anyone runs out on a Monday anymore and buys a car because it won on a Sunday, regardless of manufacture
 
aunty dive said:
Declarative statement champion.

The local dealer will have his posters up asap.
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Posters? All the local dealer is concerned about is selling, servicing and expanding his client base and a poster and a manufacturer's championship that a fraction of his customer base even knows about it worthless. Salesmen will get excited over spiffs and managers and dealers will get excited over direct factory to dealer cash to push out over aged iron. I was a partner in a Chevrolet dealership for many years and Chevy winning the manufacturers championship and Chevy drivers winning the cup did nothing for my bottom line and that of my cronies.
 
Whiskyb said:
It was probaly a bigger deal when the cars racing were like the ones on the showroom floor. I doubt anyone runs out on a Monday anymore and buys a car because it won on a Sunday, regardless of manufacture
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If you asked 25 random people what Nascar's manufacturer trophy signified you would probably get 24 blank stares.
 
Damn….…………….

All the time, effort ‘n resources - for nothin’………..
 
Skoalbandit33 said:
Posters? All the local dealer is concerned about is selling, servicing and expanding his client base and a poster and a manufacturer's championship that a fraction of his customer base even knows about it worthless. Salesmen will get excited over spiffs and managers and dealers will get excited over direct factory to dealer cash to push out over aged iron. I was a partner in a Chevrolet dealership for many years and Chevy winning the manufacturers championship and Chevy drivers winning the cup did nothing for my bottom line and that of my cronies.
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The declarative statements continue to roll.

If the manufacturers are dissatisfied with ROI and certain that there is no value for their employees and dealers, presumably their ongoing investment in NASCAR racing will cease. That is my opinion. It is not a declarative statement disguised as fact.
 
aunty dive said:
The declarative statements continue to roll.

If the manufacturers are dissatisfied with ROI and certain that there is no value for their employees and dealers, presumably their ongoing investment in NASCAR racing will cease. That is my opinion. It is not a declarative statement disguised as fact.
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I never even hinted that the manufacturers trophy meant nothing to the manufacturer or the employees of the manufacturer or commented on ROI, although that would be a good debate, so quit obfuscating.

All I said was the manufacturer's championship means nothing to dealers and dealership employees as it doesn't lead to more sales, more repairs, goodwill or anything of that nature. If you choose not to believe that it won't hurt my feelings but it is the truth.
 
The Manufacturer Championship is a very big deal to TMS, and the marketing efforts around auto sports. A very big deal. It will absolutely move the needle. Probably not as much as Kyle's win did last year, but certainly much more than no trophies.

(And I say this as someone currently on a TRD/TMS marketing retainer.)
 
Skoalbandit33 said:
... so quit obfuscating.
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I made it too difficult for you to understand?

I'm very sorry. That was not my intention. Getting older can be difficult. I'll be mindful of that in future. How are the Taranna Maple Leaves doing so far this season? Is The Cup in sight yet or should I keep playing 50 Mission Cap by The T. Hip?
 
Allenbaba said:
The Manufacturer Championship is a very big deal to TMS, and the marketing efforts around auto sports. A very big deal. It will absolutely move the needle. Probably not as much as Kyle's win did last year, but certainly much more than no trophies.

(And I say this as someone currently on a TRD/TMS marketing retainer.)
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I can't say what it means to the suits but I do know it means nothing to the men and women at the dealership level as it doesn't help sell or repair a Cruz, Corolla or Focus. In all my years in the auto industry there was no halo effect or anything that could be measured tangibly and Chevy won the trophy a crap load of times.
 
aunty dive said:
I made it too difficult for you to understand?

I'm very sorry. That was not my intention. Getting older can be difficult. I'll be mindful of that in future. How are the Taranna Maple Leaves doing so far this season? Is The Cup in sight yet or should I keep playing 50 Mission Cap by The T. Hip?
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LOL, you got busted switching horses and that is OK and getting older does make some things more difficult but also some things much easier. The Leafs are doing better than expected and need to lose more close games as this is a throwaway year and points and wins are not as important as draft position. I am still not sold on Andersen between the pipes but he has done well in the last 12 games or so, Mitch Marner is a player worth paying to watch and Matthews is as quiet as a church mouse.
 
I don't care much for this but it's clearly a huge deal for Toyota and TRD. They've come a long way from being a laughing stock 9 years ago.
 
Thats huge! Congrats @Revman that may be a bigger win than the loss for the drivers championship.

Im hoping SHR joining the Ford stable helps the blue oval guys be able to step it up and compete at a higher level in that regard.. Its tough when theres really only 2 competitive cars running for a manufacturer.

Toyotas ran this season tho for sure.. Im looking forward to seeing how Erik Jones does with FRR.
 
Skoalbandit33 said:
I can't say what it means to the suits but I do know it means nothing to the men and women at the dealership level as it doesn't help sell or repair a Cruz, Corolla or Focus. In all my years in the auto industry there was no halo effect or anything that could be measured tangibly and Chevy won the trophy a crap load of times.
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But how can you prove that? It's very hard to definitively prove what does and doesn't work. Just because it doesn't mean anything to a dealer doesn't mean the last guy who just walked into the dealership wasn't pushed over the hump because of a cumulative effect Toyota's NASCAR season had on him, including the Manufacturer Championship. Also...the suits who do get jazzed by something like this might be more inclined to release more marketing dollars to the co-op because they feel Toyota messaging is in a current position of strength because its NASCAR teams have done well. That has a very real effect on dealers (who might not even know it). There's so much evidence to suggest that performance in NASCAR is good for manufacturers. Maybe the guys you've worked with will disagree on a micro level...but as many have said previously...why do it if there isn't a perceived effect?
 
Allenbaba said:
But how can you prove that? It's very hard to definitively prove what does and doesn't work. Just because it doesn't mean anything to a dealer doesn't mean the last guy who just walked into the dealership wasn't pushed over the hump because of a cumulative effect Toyota's NASCAR season had on him, including the Manufacturer Championship. Also...the suits who do get jazzed by something like this might be more inclined to release more marketing dollars to the co-op because they feel Toyota messaging is in a current position of strength because its NASCAR teams have done well. That has a very real effect on dealers (who might not even know it). There's so much evidence to suggest that performance in NASCAR is good for manufacturers. Maybe the guys you've worked with will disagree on a micro level...but as many have said previously...why do it if there isn't a perceived effect?
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All I can go from is personal experience as a partner in a Chevrolet dealership for many years. If Chevy winning the manufacturer's trophy did anything for me or the 19 other dealers in our DMA it went way over our heads. Perhaps a manufacturer's trophy means more to dealers outside of the Midwest or maybe it will do things for Toyota that it didn't for others. I have know 3 Toyota dealer principals and I will likely see all of them between now and the end of the year so I will be interested in what they have to say.
 
Also, for what it's worth, I think a first ever Cup Manufacturer trophy for Toyota is a much bigger deal than the (insert big number here) trophy for Chevy. Also, Manufacturer Trophy means much less to Chevy most years because they usually have the driver one, which is much more high profile. So in that sense, yeah, your guys probably don't care much if at all.
 
People who are partners in a Chevrolet store in rural Ontario are likely unaffected. :D
 
http://media.gm.com/media/us/en/gm/...ce-center/0202-performance-racing-center.html

“Chevrolet earned six manufacturer and five driver championships in 2015, and we are carrying that momentum into 2016,” said Jim Campbell, GM U.S. vice president of Performance Vehicles and Motorsports. “This new center is a valuable tool in developing powertrains with the right combination of performance, durability and efficiency to help our drivers and teams win races and championships.”
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https://media.ford.com/content/ford...al-center--making-a-difference-on-and-of.html

The Ford Performance Technical Center is a 33,000-square-foot facility located in Concord, NC, which is where many of Ford’s NASCAR teams are based. The building opened in May of 2014 and was designed to house all of the program’s technical resources. Since then, it has continued to grow and has seen Ford teams in NASCAR and IMSA utilize such components as the full-motion platform simulator to maximize performance on the track. In addition to helping improve all aspects of the racing program, the center also provides space where product engineers can analyze data and incorporate racing technology into Ford performance vehicles.
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http://autoweek.com/article/nascar-...-sprint-cup-series-manufacturers-championship

“Capturing our first Cup Series manufacturer’s title is a tremendous accomplishment, and one that has been a goal for Toyota since entering the series 10 years ago as underdogs in this ultra-competitive series,” said Ed Laukes, vice president of Integrated Marketing Operations for Toyota Motor Sales (TMS), U.S.A.
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SlicedBread22 said:
Thats huge! Congrats @Revman that may be a bigger win than the loss for the drivers championship.

Im hoping SHR joining the Ford stable helps the blue oval guys be able to step it up and compete at a higher level in that regard.. Its tough when theres really only 2 competitive cars running for a manufacturer.

Toyotas ran this season tho for sure.. Im looking forward to seeing how Erik Jones does with FRR.
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Thanks man! Losing the Driver's Title stings, but winning the Manufacturer's Championship with five cars is pretty impressive IMO. Erik will be another bullet. I already have my bold prediction for 2017 ready, and it definitely involves him. Can't wait.

BTW Gordon made one hell of a call on tires yesterday. I thought Joey had it.

SHR is biting off a pretty big chunk with chassis, suspension components, etc. Might be some teething issues, but Harvick can drive the **** out of everything right now. They will definitely help the blue oval charge.

Congrats on Joey's great season! I appreciate your perspective as always.
 
IMO, Skoal should call these guys and set 'em straight on what builds brands and contributes to showroom traffic...:dual9mm:

Competition between Manufacturers extends to the showroom: Competition between NASCAR manufacturers isn't confined to the race track. In a press conference featuring executives from Chevrolet, Ford and Toyota, Ed Laukes of Toyota couldn't pass up an opportunity to needle Chevy's Jim Campbell. "Let me apologize for those 16 Monday mornings," Laukes quipped, referring to Toyota's 16 NASCAR Sprint Cup Series victories this season. "Let me apologize for last night," retorted Campbell, referring to the NASCAR Camping World Truck Series championship Chevrolet driver Johnny Sauter won on Friday. All NASCAR's OEMs are in the business of selling cars, and all view NASCAR racing as an invaluable resource toward that end.

"I would just say, first of all, we're a car company," Campbell said. "So being in a sport where the car and the drivers are the stars is straight right on the money for us. What we have found in this series, we get skill and reach in terms of audience. We know, because we measure closely, that our involvement in NASCAR, we see a lift in the brand. We see key image ratings for Chevrolet lifted as well. When those two things happen, good things happen in the showroom. More people put you on their shopping list. That's a fact. We see that for sure."

Ford is expanding its involvement in the NASCAR Sprint Cup Series with the addition of four-car Stewart-Haas Racing next year. "There's no secret there's a heck of an investment we all make in this sport," said Dave Pericak, director of Ford Performance. "We wouldn't be doing that if we weren't getting a return on our investment. Having said that, it's the enthusiasts that are here. We are talking to them. We are giving them what they want. At the end of the day, those are the people that go out and be the ambassadors for our companies. When somebody wants to know what they should buy, what Ford is doing, Chevy, that's who they go talk to-they talk to enthusiasts. We're really talking to the people that are going to help us carry our message forward."(NASCAR Wire Service)(11-20-2016)
 
it's important because it sells the idea that a Camry is a trendy, high powered sedan and not some lame token of getting older.

Heck just now I saw a Camry ad on tv where two brothers were racing each other in Monaco. It just changes the perception
 
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