I think Toyota's advice, whether it was given to be helpful or to deter competition was pretty spot on. Other than F1, NASCAR is the most expensive most effort required racing they could get into, and if you don't go at it as LONG TERM commitment, you are certain to fail. You also have to be prepared to get your butt handed to you for awhile until you figure it all out. Only Hyundai can answer or not whether it makes sense for them, but if they were seriously interested, I don't see any insurmountable hurdles. I think you could get a couple of teams IF you are willing to make that long term financial commitment. Heck, even Penske has proven that he will go where the best deal is. The thing is, with the next generation car and powertrain still in a state of flux, I wouldn't want to make any major commitment until I had more firm answers on that, as well as schedule, series, sponsors, etc. I think NASCAR is moving towards a business model that WILL be more attractive to companies like Hyundai, but that doesn't mean they are there yet. Remember, when you are talking about spending tens of millions of dollars, with no guarantee of a return, the easiest answer is just to say no. As a CEO, it's easier to explain the opportunity you missed out on rather than the chance you took that went bust.
