What I mean by that is cutting out the Go Daddy commercials showing off some of her body. If she wants to be considered a serious racer, regardless of what series it is, she needs to make her image into a racer's image instead of a pretty girl who can drive a car.
I'm no women's lib person. But my outlook on these kinds of things has changed since I have two daughters, one of which is old enough to see these things and ask questions. Not only am I fan of racing, I'm also a fan of football and basketball. My daughter has asked me a couple of times if girls can do this (sport) or that. I tell her she can if that's what she wants to do. She hasn't asked about racing yet, but she will. But if he sees Danica Patrick racing with guys and wearing skimpy outfits and doing these commercials that lack taste, she's going to think to compete with men she will have to sex it up. Other young girls that are drawn into watching because of Danica will also think the same thing. Which is just wrong.
If Danica wants to do that every once in awhile, then fine. But everytime her face is on TV, so are other parts of her body. Cut out the crap, win some races, and people will take you more seriously and actually respect what you are doing.