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Texas Motor Speedway borrowing from dirt tracks with kids-only "Dash for Cash'
Texas Motor Speedway will introduce "Dash for Cash,'' a dirt-track staple, before the NASCAR Monster Energy Cup AAA Texas 500 on Nov. 4.
Children in three age groups - 3-4, 5-7 and 8-12 - will scramble in search of $10,000 in coins spread about a specific area. They can thank the persuasive Janet Larson, her son and Cup racer Kyle and fellow driver Ricky Stenhouse Jr. for the lucrative experience.
For Larson and Stenhouse, this is about more than money. They understand their sport will suffer if it does not cultivate the next generation of fans.
"That's the goal for every racing series and racetrack,'' Larson said. "Kids and millennials are the future of our sport. Anything that we can do as a whole to attract a younger audience to our races ... in all forms of racing is important.''
https://sportsday.dallasnews.com/ot...speedway-borrowing-dirt-tracks-kids-dash-cash
Texas Motor Speedway will introduce "Dash for Cash,'' a dirt-track staple, before the NASCAR Monster Energy Cup AAA Texas 500 on Nov. 4.
Children in three age groups - 3-4, 5-7 and 8-12 - will scramble in search of $10,000 in coins spread about a specific area. They can thank the persuasive Janet Larson, her son and Cup racer Kyle and fellow driver Ricky Stenhouse Jr. for the lucrative experience.
For Larson and Stenhouse, this is about more than money. They understand their sport will suffer if it does not cultivate the next generation of fans.
"That's the goal for every racing series and racetrack,'' Larson said. "Kids and millennials are the future of our sport. Anything that we can do as a whole to attract a younger audience to our races ... in all forms of racing is important.''
https://sportsday.dallasnews.com/ot...speedway-borrowing-dirt-tracks-kids-dash-cash