Yup.
NASCAR is making a weekly serial, and it is up to Probst, VP of "Entertainment" (Innovation and Racing Development),
to stage the racing for the cameras. NASCAR has to crowd the cars, get them charging in a mob where contact is likely and drama is all but guaranteed. Look to modern movie making for developing the immersive experience with greater emphasis on targeting a new generation of fans and enhancing NASCAR appeal to them.
The social media hype will attempt to pull as many people in to participate in the experience to keep the buzz going throughout the week. Link it to the Video Gaming experience and get more nerds iRacing to draw them into live NASCAR racing.
NASCAR is seeking a generational shift. Those of us in the current fan generation are not enough. NASCAR is sending a messenger like Probst to tell us things are gonna change, and as NASCAR updates its product by chasing whatever they're calling the new generation/s of consumer, the old generation become less relevant.
Fine.
However, when they try to tell us old stubborn guys that KyBu has to get used to eating sh!t-sandwiches when he's in front of the camera -- many of us call BS.
If I were trying to fix something and I've got Jimmie being Jimmie, Brad painfully choosing his words, and KyBu succinctly putting his thoughts into simple straight forward language -- GIVE ME KYBU ALL DAY. (Oh that was painful...)
===
Probst said. “I think they’re going to find it will be very entertaining.”