“We did some later start times this year and some in the industry have not liked that, but it was important to interact with our West Coast audience,’’ Dewar said on SiriusXM NASCAR Radio. “Still our largest audience is California, and 1 o’clock starts is too early for them on the West Coast. So we’re trying to find the right balance of that. But yes, I think you’ll see more innovation to make it a win-win for the industry. We will do it together as an industry. It won’t be unilateral on NASCAR’s part.’’
Anyone here on the west coast attest that 1pmEST (10am) start time too early? Ive heard opposite from west coasters.