NASCAR aiming for younger, more diverse fans, quicker finishes

FenderBumper said:
I disagree. Most 1.5's have 4 corners that are similar enough to set the car up for all 4 and roll around at top speed, barely lifting in the turns. It becomes preferred line momentum racing with less wheel work required. The easiest way to take a bit of the engineering out of the racing is to make it impossible to get a car perfect in 4 corners and require the driver to get off and on the gas to a much higher degree. Some teams will set their car up for one set of corners, while other teams make other choices. Then you'll see better closing rates and more passing opportunities.

But the heavy car is the root of many of the problems with the 'racing' today.
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Put more adjustment options into the car, let the teams play with spoiler angle and springs more and other suspension components, then you will see who really has the better equipment. I think the tracks are fine, it is the car that needs be to tinkered with more.
 
hawg dawg said:
why $8.2 bill then ? over 10 yrs. 2015 on.
nascar / fox / nbcsn will fine-tune "racin product" ta fit their demo markets durin that time.............
usin social media .......like new nascar dept. in charlotte.

nascar is entertainment.........as humpy always said.
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Why? Maybe they see potential, maybe they have sponsors lined up, but all I'm saying is that ratings and attendance have been down since 2005, a downward trend. They are making money, but not as much, that's all I'm saying. One only has to look at all the covered empty seats at most tracks during a Cup race to see this. Very few tracks sell out anymore.
 
Johali said:
Probably because they have recruited actual fans of the sport.
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For the most part racing has been better, the new Gen 6 car has a lot to do with it, but come on, Charlotte was a horrible race and if it wasn't for the "debris caution" with 27 to go it would of been even worse.
 
wait a minute...the debris caution made the racing good at the last?..no heck no, we hate cautions, it screwed our guy..whoever that is?:blink:
 
Mopardh9 said:
For the most part racing has been better, the new Gen 6 car has a lot to do with it, but come on, Charlotte was a horrible race and if it wasn't for the "debris caution" with 27 to go it would of been even worse.
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In your opinion but not in mine. A horrible race to me is one that isn't run
 
Mopardh9 said:
Why? Maybe they see potential, maybe they have sponsors lined up, but all I'm saying is that ratings and attendance have been down since 2005, a downward trend. They are making money, but not as much, that's all I'm saying. One only has to look at all the covered empty seats at most tracks during a Cup race to see this. Very few tracks sell out anymore.
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for the ten thousandth time..sorry people that go to the races..(I'm one too) Using track attendance to prove a point that Nascar is failing? Track revenue(profit per head) is very little compared to TV revenue. So ya either thick headed or wanting an "ANDY" moment. I want ya to explain with all this sky is falling B.S. how Nascar squeezed 8.2 billion out of 3 of the largest monopolies in the world..fortune 500 and all that?
 
Talking about things since 2005 is pointless.

"I'm a recovering alcohol! I've only had one drink since 2005. Oh, by the way, it was yesterday."

"I'm fat! I've gained 300 pounds since 2005. Oh, by the way, I've lost 80 in the last year."

See my point?

NASCAR has made marginal improvements in TV ratings this year. Mopar is comparing this year's ratings to the height of the NASCAR popularity bubble.
 
Mopardh9 said:
Put more adjustment options into the car, let the teams play with spoiler angle and springs more and other suspension components, then you will see who really has the better equipment. I think the tracks are fine, it is the car that needs be to tinkered with more.
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With all the engineering talent in NASCAR, that will all settle in the same very quickly. All teams will find the best for 4 corners and everything will be about aero again. The teams need to be forced to make compromises with their car setups that force the drivers to wheel the car a whole lot more.
 
I don't believe most of the gloom and doom theories, but there are some things to consider. According to the recent article in Time Magazine about the current state of NASCAR, the average age of a NASCAR fan is 47. Nothing against the older folks, but that's troubling for two reasons. One, unless they're selling Cialis, catheters, or reverse mortgages, advertisers tend not to like the older crowd that much. They're always aiming for the 18-34 demographic. Two, it means that NASCAR isn't gaining young fans at the same rate at which it's losing old ones. And as far as the "diversity" part of the original post, it's probably not good that in the Cup Series there are no African-American drivers, the only female driver is a backmarker who really isn't showing much improvement, and the only Hispanic driver looks like he'll be exiting the sport after this year.
 
Good one until ya got to the BUT exploda, then it should have read..here are some negative twisted fairy tales to argue about
 
ToyYoda said:
I don't believe most of the gloom and doom theories, but there are some things to consider. According to the recent article in Time Magazine about the current state of NASCAR, the average age of a NASCAR fan is 47. Nothing against the older folks, but that's troubling for two reasons. One, unless they're selling Cialis, catheters, or reverse mortgages, advertisers tend not to like the older crowd that much. They're always aiming for the 18-34 demographic. Two, it means that NASCAR isn't gaining young fans at the same rate at which it's losing old ones. And as far as the "diversity" part of the original post, it's probably not good that in the Cup Series there are no African-American drivers, the only female driver is a backmarker who really isn't showing much improvement, and the only Hispanic driver looks like he'll be exiting the sport after this year.
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If you think 47 is all that old and all people of that age uses "Cialis, catheters, and reverse mortgages, then you must be about 12 years old. I'm 70 and don't use any of that or any other of your "Old folks stuff".
 
I think the problem is multi-facet. Let's talk about the cars, they really are too aero-dependent, the leader of the pack can (and do) gain a 4 to 6 seconds lead. We've seen it in all the races this year. I agree with others and say that it's time to dirty up the car.

Another problem is that honestly, the entire structure of stock car racing is in trouble. It used to be that a driver could start out at the local level in a car that he worked on in his garage and someday make it to the big leagues. Now, you can't even be competitive at the local level without sponsorship, that's a sad state of affairs. There's also the issue that there's less cars at the local level. It used to be that in the street stock class, you can count on a good solid 20 car field. Now you'd be luck if you get 10.

Stock car racing is expensive, gone are the days of being able to fix up a junker and race it. Nowadays you gotta have high tech racing parts and you gotta have specialized racing chassis, etc. In a world where people are earning less and less money, spending money on a Saturday night race isn't that high prioritized when you have other things to spend a shrinking budget on. Smply put, our incomes is not keeping up with inflation, ergo things like buying a stock car to race at the local level is just not worth it to people.

Honestly, NASCAR as an organization need to do more to support local track racing in the same way that the Football system is set up, where you have Middle School, High School, Universities and then the NFL.

As for shortening the race. I feel this can only work if we add in things like heat races, and only if we do multi-class racing in one night.

That's my two cents, I may find another two cents in the couch cushion.
 
Johali said:
If you think 47 is all that old and all people of that age uses "Cialis, catheters, and reverse mortgages, then you must be about 12 years old. I'm 70 and don't use any of that or any other of your "Old folks stuff".
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Actually in my late 30's, but that's not important. You may not use any of that stuff I mentioned, but I doubt those companies are going after 25-year olds with their marketing campaigns.
 
SpeedPagan said:
I think the problem is multi-facet. Let's talk about the cars, they really are too aero-dependent, the leader of the pack can (and do) gain a 4 to 6 seconds lead. We've seen it in all the races this year. I agree with others and say that it's time to dirty up the car.

Another problem is that honestly, the entire structure of stock car racing is in trouble. It used to be that a driver could start out at the local level in a car that he worked on in his garage and someday make it to the big leagues. Now, you can't even be competitive at the local level without sponsorship, that's a sad state of affairs. There's also the issue that there's less cars at the local level. It used to be that in the street stock class, you can count on a good solid 20 car field. Now you'd be luck if you get 10.

Stock car racing is expensive, gone are the days of being able to fix up a junker and race it. Nowadays you gotta have high tech racing parts and you gotta have specialized racing chassis, etc. In a world where people are earning less and less money, spending money on a Saturday night race isn't that high prioritized when you have other things to spend a shrinking budget on. Smply put, our incomes is not keeping up with inflation, ergo things like buying a stock car to race at the local level is just not worth it to people.

Honestly, NASCAR as an organization need to do more to support local track racing in the same way that the Football system is set up, where you have Middle School, High School, Universities and then the NFL.

As for shortening the race. I feel this can only work if we add in things like heat races, and only if we do multi-class racing in one night.

That's my two cents, I may find another two cents in the couch cushion.
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You want cars that are less aero dependent...go watch slower cars

Guess you forgot Kyle Larson and many others who started in Go Karts..Danica? after the go karts, his parents said they couldn't afford to help with the money..he took it from there. Kasey Kahne, Jeff Gordon, Tony Stewart...all started in go karts. Know your racing..

I watch econo box junkers every summer, field of thirty or more..bull speck on that one.

Nascar has two series..K&N east and K&N west?

Did you watch the All star race with heats? Confusing as all get out. .took longer to race..
 
ted@economy said:
What is with "Nascar fans" ? Do golf fans want to change to seventeen holes ? Do football fans want to see shorter games? Do baseball fans want eight inning games? Does anyone here understand kids today?
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no, they don't have to the rules are posted for all to read in those sports..this mystery caution stuff is bs.How many jj fans do think were in the stands that paid 300 to 1000 or more dollars to watch the race in person to have nascar cheat them out of seeing their driver win? now their mad as hell over the bs caution and a lot of them aren't coming back.
 
StandOnIt said:
You want cars that are less aero dependent...go watch slower cars
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Areo-dependency in Sprint Cup is a problem, you'd have to be wearing blinders to not notice it.

Guess you forgot Kyle Larson and many others who started in Go Karts..Danica? after the go karts, his parents said they couldn't afford to help with the money..he took it from there. Kasey Kahne, Jeff Gordon, Tony Stewart...all started in go karts. Know your racing..
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I do "know my racing". My brother raced Go-Karts on the local level, state level and regional level. I remember a few summer of us traveling up and down the Southeast so he could race in the regional series. You know what my family did to support his racing? My dad sold his 1971 Dodge Challenger (which was a classic in the early 90s) so he could fund my brother's racing.

That was back in the 90s. I don't even want to think about how much it cost to race Go-Karts nowadays, mainly because if there's one thing you can count on is that prices are always going up. However, in recent times, our incomes isn't going up either. Racing on any level without a sponsorship is less affordable than it used to be, that is a fact.

I watch econo box junkers every summer, field of thirty or more..bull speck on that one.
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Yes, because your anecdotal evidence = facts. I bet if you talk to any short track owners, they'd tell you that the field is shrinking.

Nascar has two series..K&N east and K&N west?
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Okay...and?

Did you watch the All star race with heats? Confusing as all get out. .took longer to race..
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When done right, heat races can be very exciting.
 
BOWTIE GUY said:
no, they don't have to the rules are posted for all to read in those sports..this mystery caution stuff is bs.How many jj fans do think were in the stands that paid 300 to 1000 or more dollars to watch the race in person to have nascar cheat them out of seeing their driver win? now their mad as hell over the bs caution and a lot of them aren't coming back.
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the Kez fans will come back..they aren't like the fickle Johnson fans.:)
 
BOWTIE GUY said:
How many jj fans do think were in the stands that paid 300 to 1000 or more dollars to watch the race in person to have nascar cheat them out of seeing their driver win? now their mad as hell over the bs caution and a lot of them aren't coming back.
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Oh, the drama!
JJ still had a chance to win that race. He was lined up on the inside of the second row with four new tires while both cars on the first row were on older tires. He should have easily been able to retake the lead, but he just blew the restart.
JJ lost that race because he choked on the restart.
 
gordonite said:
Oh, the drama!
JJ still had a chance to win that race. He was lined up on the inside of the second row with four new tires while both cars on the first row were on older tires. He should have easily been able to retake the lead, but he just blew the restart.
JJ lost that race because he choked on the restart.
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hell I like the other wank...25 or so laps to go and they were saying JJ should have easily won the race until the caution..nothing ever happens in the last 25 laps right? They all stay in line and let JJ win the thing. just like last week when his motor went south..
 
ToyYoda said:
Actually in my late 30's, but that's not important. You may not use any of that stuff I mentioned, but I doubt those companies are going after 25-year olds with their marketing campaigns.
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Yep. The only major sports with fan bases older than NASCAR's are probably MLB and Golf and those are starting to fall by the wayside in overall popularity. Eventually NASCAR is going to have bring in younger fans to sustain itself.
 
ToyYoda said:
Actually in my late 30's, but that's not important. You may not use any of that stuff I mentioned, but I doubt those companies are going after 25-year olds with their marketing campaigns.
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In the same sense a spin could be put on anything. They may be marketing axis and redbull etc. to 18/25 yr olds but they sure as hell aren't marketing high end automobiles, RVs, money market accounts and on and on to the 18/25 crowd. They need more youth in the sport for sure but that's not going to be the fix all you make it out to be. Whether you like my sport or not is of no concern to me because I love it and cant wait for the next race.
 
ToyYoda said:
I don't believe most of the gloom and doom theories, but there are some things to consider. According to the recent article in Time Magazine about the current state of NASCAR, the average age of a NASCAR fan is 47. Nothing against the older folks, but that's troubling for two reasons. One, unless they're selling Cialis, catheters, or reverse mortgages, advertisers tend not to like the older crowd that much. They're always aiming for the 18-34 demographic. Two, it means that NASCAR isn't gaining young fans at the same rate at which it's losing old ones. And as far as the "diversity" part of the original post, it's probably not good that in the Cup Series there are no African-American drivers, the only female driver is a backmarker who really isn't showing much improvement, and the only Hispanic driver looks like he'll be exiting the sport after this year.
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If you honestly believe what you wrote, I have a bridge I would love to sell you...

Go look at the demographics of where the money is. A 47 YO is typically much better off financially as compared to a 20-35 YO.

Now, if the 45+ crowd has more money to spend than the 20-35 boys, who do you think the sponsors are going to court?
 
Obviously, NASCAR disagrees with most of you. You can talk about how much you love it and the sport shouldn't change at all but NASCAR recognizes that there is a younger generation out there and that younger generation has grown up in an entirely different world. Any and every business would be smart to invest in their future now to ensure they have one - which is essentially what NASCAR's trying to do.

If they listen to 50, 60 and 70 year old people who tell them everything's fine and that they'll be fine without younger fans, the sport will be extinct when those 50-70 year old people pass on.

The Republican Party spent the last 10 years saying young people should be ignored because they don't matter - and look where that's gotten them.
 
AndyMarquisLive said:
Obviously, NASCAR disagrees with most of you. You can talk about how much you love it and the sport shouldn't change at all but NASCAR recognizes that there is a younger generation out there and that younger generation has grown up in an entirely different world. Any and every business would be smart to invest in their future now to ensure they have one - which is essentially what NASCAR's trying to do.

If they listen to 50, 60 and 70 year old people who tell them everything's fine and that they'll be fine without younger fans, the sport will be extinct when those 50-70 year old people pass on.

The Republican Party spent the last 10 years saying young people should be ignored because they don't matter - and look where that's gotten them.
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Here you are again, making outlandish comments.

So the Democrats catered to the younger people.

Look where that has gotten us!!!
 
Smoke14 said:
If you honestly believe what you wrote, I have a bridge I would love to sell you...

Go look at the demographics of where the money is. A 47 YO is typically much better off financially as compared to a 20-35 YO.

Now, if the 45+ crowd has more money to spend than the 20-35 boys, who do you think the sponsors are going to court?
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It's younger people who go to sporting events. It's younger people who go out to entertainment venues. It's younger people who are more likely to spend their disposable income in that type of stuff because, generally speaking, older people tend to be more conscious about their spending.

As for NASCAR, the days of it being an affordable weekend getaway for families are long over and have been over for years. The tracks and the local economies around the tracks have priced average families who enjoy a weekend getaway out of the sport. Combine that with the recession, in which middle class people are making significantly less money than they used to in the wake of skyrocketing inflation, and you have a recipe for catastrophe. And then there's Bruton Smith who is quite possibly the single most destructive force in NASCAR history. Want to talk about pricing average middle-class people right out of the sport, he's the main antagonist.
 
Smoke14 said:
Here you are again, making outlandish comments.

So the Democrats catered to the younger people.

Look where that has gotten us!!!
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Yeah, the Republicans lost an election that they should've won in a historic landslide of epic proportions because they pissed off minority voters and ignored the youth. And they're staring at extinction. Do you really want NASCAR to be extinct 25-30 years from now?
 
AndyMarquisLive said:
It's younger people who go to sporting events. It's younger people who go out to entertainment venues. It's younger people who are more likely to spend their disposable income in that type of stuff because, generally speaking, older people tend to be more conscious about their spending.

As for NASCAR, the days of it being an affordable weekend getaway for families are long over and have been over for years. The tracks and the local economies around the tracks have priced average families who enjoy a weekend getaway out of the sport. Combine that with the recession, in which middle class people are making significantly less money than they used to in the wake of skyrocketing inflation, and you have a recipe for catastrophe. And then there's Bruton Smith who is quite possibly the single most destructive force in NASCAR history. Want to talk about pricing average middle-class people right out of the sport, he's the main antagonist.
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In your opinion...

Listen Andy, you are a smart kid but sometimes I think you have nothing but bad luck when it comes to thinking...
 
I hate to keep making Andy look like a blooming idiot..but what can ya do. stupid is what stupid does right? The younger demographic isn't that important..get that thru your head 30 and older is where the money is bubba. Repubs, Demo's? who freakin cares.
http://www.lasvegassun.com/news/2012/mar/08/statistical-report-offers-beyond--stereotype-look-/

For starters, they aren’t all ol’ boys, as NASCAR draws a concentration of female fans comparable to the level in several other sports — 37 percent. Forget the image of the sport’s fans being poor folk, too. They’re 3 percent more likely than the population at large to have a household income of $75,000 or more and just 2 percent less likely to be at the $100,000 level, Dercher said. In what may be a related statistic, they’re 7 percent more likely to be married — and therefore pooling resources.

Scarborough’s report shows fans are 13 percent more likely than the general population to buy a computer in the next year, 23 percent more likely to buy a DVD player and 39 percent more likely to buy a satellite radio system.

As for what they already own, they’re 80 percent more likely to have an ATV, 29 percent more likely to have a mobile home and 61 percent more likely to own a boat.

The Scarborough numbers are based on broader market surveys of about 300,000 people per year. Respondents are selected at random and are interviewed by telephone.

One NASCAR statistic that jumped out at Dercher was fans’ age breakdown. Compared to other sports, NASCAR’s fans tend to be grayer, with survey respondents ages 18 to 29 being 13 percent less likely than the general population of all ages to identify themselves as NASCAR fans.

“With that young demographic, which you’d think would be interested in speed and who are probably buying cars, you might think would they’d be into NASCAR,” she said. “But it’s their parents and grandparents who are more interested.”
 
Smoke14 said:
If you honestly believe what you wrote, I have a bridge I would love to sell you...

Go look at the demographics of where the money is. A 47 YO is typically much better off financially as compared to a 20-35 YO.

Now, if the 45+ crowd has more money to spend than the 20-35 boys, who do you think the sponsors are going to court?
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The Younger people. It's not about how much money they have, it's about being able to influence buying habits. Advertising works on the younger people because they are not set in their ways like the 40+ crowd is.
 
set in their ways..oh man that is a good one. Guess you didn't see DP's pictures of the lot where he was camped..looked like a camping world jamboree. Full of older set in their ways people bwaaa.
 
StandOnIt said:
I hate to keep making Andy look like a blooming idiot..but what can ya do. stupid is what stupid does right? The younger demographic isn't that important..get that thru your head 30 and older is where the money is bubba. Repubs, Demo's? who freakin cares.
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Young people aren't important? Keep telling yourself that.
 
Here is a demographic survey of RV owners...older people set in their ways.o_O with MONEY
http://www.sca.isr.umich.edu/fetchdoc.php?docid=25919

While the median age of all RV owners rose to 49 years, up only slightly since our last survey,
the highest ownership rates were for those aged 55 and over. However, because the age group 35
to 54 is much larger, more RVs were owned by this younger group than any other. In fact, over the
past four years the number of RVs owned by t
hose between 35 and 54 years grew faster than other
age groups, underscoring the success of industry marketing efforts aimed at the baby boomer.
 
gordonite said:
Oh, the drama!
JJ still had a chance to win that race. He was lined up on the inside of the second row with four new tires while both cars on the first row were on older tires. He should have easily been able to retake the lead, but he just blew the restart.
JJ lost that race because he choked on the restart.
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it's not about the drama there's no drama when you're sitting in the stands,only the money you spent to watch nascar change the outcome of the race so they can have A BANG BANG finisnh. he never should have been in a restart.
 
I'm glad to see this discussion has dissolved in to name calling once again. Amazing how one little rodent keeps pissing on every thread.
 
While it's likely true that the older demos have more money, the 18-34 demographic is so important to advertisers in order to establish long term brand loyalty. Would you rather recruit someone to buy your product for the next 10 years or for the next 50?
 
Here ya go Andy and the rest of ya sooo worried about nothing in the first place..visual proof...look carefully at the cross section of fans..you guys trying to portray that there aren't any young people in the stands like it is the end of Nascar shows just how ridiculous it really is.


 
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