NASCAR hits the market with new multi-tier sponsorship model

Discussion in 'NASCAR chat' started by LewTheShoe, Nov 27, 2018.

  1. LewTheShoe

    LewTheShoe Team Owner

    NASCAR president Steve Phelps says the sanctioning body has already met with numerous companies to introduce the new multi-tier sponsorship program, which is planned to replace the single-entitlement sponsor model as early as 2020. Sports Business Journal has some additional background on how it is supposed to work...
  2. AndyMarquisLive

    AndyMarquisLive Short Track Fanatic

    It has a lot of good and a lot of potential bad as well.
  3. AdoubleU24

    AdoubleU24 Team Owner

  4. Charlie Spencer

    Charlie Spencer Short tracks and road courses rule.

    It's good that NASCAR wouldn't be dependent on a single source for a large chunk of money, but I don't understand how this will work overall. I'm not familiar with the NCAA, so comparisons to its tiers don't mean anything to me. I get the bit about applying branding to the West Coast stretch. Otherwise, as a sponsor, what exactly am I getting for my money? What's my name getting hung on? Will each sponsor be negotiating individual rights to different assets and properties? I'll need to see more examples to 'get it'.

    Still, I don't really care as long as the cars keep running and someone distributes the images to me affordably. Whatever they come up with can't possibly result in less visible sponsors than Monster has been.
    Yogisd1, 2 Sweet and LewTheShoe like this.
  5. sdj

    sdj Just a race fan

    LewTheShoe likes this.
  6. IanMcVittie

    IanMcVittie Team Owner

    It will be interesting to read what neutral parties have to say about this when it is rolled out. Hopefully it will be good for Nascar in many respects instead of another ill thought out fiasco.
  7. hidesert cowboy

    hidesert cowboy Team Owner

    Could this be why nascar wants to buy ISC?
    Charlie Spencer likes this.
  8. 2 Sweet

    2 Sweet Legend

    That's an awful lot of words for such little explanation. There just aren't enough clear details yet to really form an opinion about it. But as long as it works, I'm all for it.
  9. IanMcVittie

    IanMcVittie Team Owner

    It is to Nascar’s benefit to keep things as ambiguous as possible. That way if/when it blows up or doesn’t pan out they can pretend all is well.
    Mopardh9 likes this.
  10. kkfan91

    kkfan91 Taking a 10-200

    TV visible signage...what are they going to do paint the track?
  11. KTMLew01

    KTMLew01 Team Owner

    They will have to put it on the windshields. That is all they show anymore. Close-ups.
    RacerrecaR likes this.
  12. kkfan91

    kkfan91 Taking a 10-200

    FLRacingFan and Charlie Spencer like this.
  13. IanMcVittie

    IanMcVittie Team Owner

  14. RacerrecaR

    RacerrecaR Orange cone

    Have a sponsor next to each "turn" on the wall at every track is my guess (ex: Coca Cola turn 1)
    FLRacingFan and IanMcVittie like this.
  15. SlicedBread22

    SlicedBread22 #TeamJL

    As soon as I read "new sponsorship model" I kinda thought this is what they meant. I like it I think it's a good idea... but... no more monster girls? :(
    Team Penske, RacerrecaR and Flyer22 like this.
  16. IanMcVittie

    IanMcVittie Team Owner

    There could be the Poise Pads Pits and maybe other things like turn 1 brought to you by your friends at AARP. My guess is at this point Nascar is just throwing out trial balloons to see if anyone is interested.
  17. IanMcVittie

    IanMcVittie Team Owner

    I’m hoping the estate of Mr Whipple will buy naming rights to the restrooms at a couple of tracks.
  18. ToyYoda

    ToyYoda Team Owner

    Looking forward to seeing who wins the Pennzoil Geico O’Reilly Coca-Cola AAA Bass Pro Shops Jimmy John’s Axalta Bank of America Fastenal Credit One Cup. Of course, we have to wait until the 2020 PGOCCAAABPSJJABOAFCOC Series Schedule is released to see if any more short tracks will be added.
  19. Joe Pisciotta

    Joe Pisciotta Jackman

    I actually did Laugh Out Loud on that one, classic.
    ToyYoda likes this.
  20. RacerrecaR

    RacerrecaR Orange cone

    No worries...Monster Energy Girl NASCAR Minivan Sports Car Series Racing presented by Monster Energy will be a thing in 2 years.
  21. sdj

    sdj Just a race fan

    ToyYoda likes this.
  22. StandOnIt

    StandOnIt Farm Truck

    Hell I just want less commercials during the race, and I hope NBC is cutting back on gerbil feed.
    FLRacingFan, LewTheShoe and ToyYoda like this.
  23. Charlie Spencer

    Charlie Spencer Short tracks and road courses rule.

    They were going anyway, regardless of the model or sponsors that replaced Monster.
    There was something in the article about spreading this sponsorship model across the tracks, so that may be one reason for the proposed purchase. I think a potential sale is a bigger factor.
  24. Revman

    Revman Hall of Fame

    Brittany has had enough of them I am sure. ;)
    SlicedBread22 likes this.
  25. SlicedBread22

    SlicedBread22 #TeamJL

  26. Tight in Loose off

    Tight in Loose off Team Owner

    I’m going to miss the monster girls!

    Sent from my iPhone using Tapatalk
  27. StandOnIt

    StandOnIt Farm Truck

    I'm really not going to miss them, way too artificial and staged to me. I like the wife and goofing around with the kids in victory lane the best myself. Kyle throwing his boy up in the air and Joey putting his in the Champions trophy will be photos that hang around for a long time.
  28. Snappy D

    Snappy D 2017 Pick Em Champion 2018 Bold Predictor

    Since everyone is lamenting the loss of the Monster Girls, that red headed Monster Girl..... ( I am sorry I dont know her name)
  29. Charlie Spencer

    Charlie Spencer Short tracks and road courses rule.

    False assumption. I couldn't care less if they stay or go.
  30. sdj

    sdj Just a race fan

    Me either :idunno:
    FLRacingFan likes this.
  31. Johali

    Johali Team Owner Contributor

    I've got another year to make up my mind. I'll see how it goes. :D
    LewTheShoe and sdj like this.
  32. Mopardh9

    Mopardh9 Team Owner

    Yeh I don't watch NASCAR for fake boobs.
    Mike Crayne likes this.
  33. IanMcVittie

    IanMcVittie Team Owner

    There is a small but faithful group like you that will watch Nascar programming regardless of the amount of comnercials or broadcast or race quality. Nascar should be ecstatic to have loyal followers like that and if they could only replicate folks like you but about a quarter of your ages it would be perfect.
  34. Charlie Spencer

    Charlie Spencer Short tracks and road courses rule.

    Hey, it just occurred to me to ask: will this new sponsorship model promote an edgy lifestyle? I recall being told a couple of years ago that was important. :p
    FLRacingFan, ToyYoda and IanMcVittie like this.
  35. dpkimmel2001

    dpkimmel2001 Team Owner

    There was also a time that we were told we needed a simplified points system. Sometimes things change.
  36. IanMcVittie

    IanMcVittie Team Owner

    In the past Lew has spoken of Nascar lifestyle fans but declined to elaborate on what that means. IDK what an edgy lifestyle is either
  37. DIDIT

    DIDIT Old School Fan

    "NASCAR is asking around $20 million for top-tier slots in its proposed new sponsorship model, close to double original estimates, according to sources."

    Wow, what an amusing way to introduce us to this new concept by the author. NASCAR can ask whatever it wants, but what really matters is what does it sell for? I only see this as a way we will be feed even more advertising crap every race weekend. One day I envision each port-o-let at the track to have its own sponsorship and the broadcasters will tell us who is the sponsor of each and every lap of a 500 lap race.
  38. IanMcVittie

    IanMcVittie Team Owner

    I agree that asking and getting are 2 different things. I think Nascar will tout this new model as a great success when in reality it was probably just to give them an out for being unable to secure a title sponsor.
  39. LewTheShoe

    LewTheShoe Team Owner

    Signage is already in place at every track. This is just to bundle it with other things. Remember Monster Energy's complaint about needing to negotiate with many different parties? Trying to avoid that.

    I have... but it was in the days of the SkoalBandit identity and the AtomicPunk identity. And I gave numerous elaborations too... as I'm sure you recall.
    Last edited: Nov 28, 2018
    dpkimmel2001 and 2 Sweet like this.
  40. Spotter22

    Spotter22 Team Owner

    Thats an assumption, why must you always project a negative outcome?
    sdj and 2 Sweet like this.

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