dpkimmel2001
Team Owner
Hopefully it can be a good movie for a change.
Hollywood producer Neal Edelstein, whose films have included dramas ("Mulholland Drive"), mysteries ("The Ring") and horror movies ("Haunting Melissa"). Edelstein wants to make a movie centered on a NASCAR driver, an idea pitched to him by NASCAR Vice President Zane Stoddard. And they're meeting to discuss how Universal Pictures, which agreed to finance the movie's early development, views the initial script. Why a NASCAR-related film? There's been an "explosion of action sports in this country," Edelstein says during a break. "Well, the original action sport is NASCAR. It has great texture for movies." The film is one of several projects being pursued by Stoddard and his nine-person NASCAR Entertainment Marketing staff to infiltrate pop culture with everything NASCAR in order to boost stock-car racing's sagging popularity. They also arrange driver cameos on television shows, develop new NASCAR-themed programs for TV and online outlets and bring celebrities to NASCAR races. NASCAR Entertainment's strategy is part of a five-year plan NASCAR announced in 2011 to grow the sport. "When we get to the end of that five years," Stoddard said, "we will have a very clear measurement of where we are."
Link to the actual story
from jayski
Hollywood producer Neal Edelstein, whose films have included dramas ("Mulholland Drive"), mysteries ("The Ring") and horror movies ("Haunting Melissa"). Edelstein wants to make a movie centered on a NASCAR driver, an idea pitched to him by NASCAR Vice President Zane Stoddard. And they're meeting to discuss how Universal Pictures, which agreed to finance the movie's early development, views the initial script. Why a NASCAR-related film? There's been an "explosion of action sports in this country," Edelstein says during a break. "Well, the original action sport is NASCAR. It has great texture for movies." The film is one of several projects being pursued by Stoddard and his nine-person NASCAR Entertainment Marketing staff to infiltrate pop culture with everything NASCAR in order to boost stock-car racing's sagging popularity. They also arrange driver cameos on television shows, develop new NASCAR-themed programs for TV and online outlets and bring celebrities to NASCAR races. NASCAR Entertainment's strategy is part of a five-year plan NASCAR announced in 2011 to grow the sport. "When we get to the end of that five years," Stoddard said, "we will have a very clear measurement of where we are."
Link to the actual story
from jayski