NASCAR - Television Ratings Thread

IanMcVittie

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you'd probably be better served talking to FL first before posting fantasy numbers. chuckle
I knew my whistle worked but there was and still is a malfunction! Oh well with all the money FS1 and NBCS are making from carriage fees and commercial time slots does it even matter?
 

gnomesayin

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The demo subject has been beaten to death. There isn't a single sporting event from last weekend that attracted over a million viewers and had more than half of its total viewers in the 18-49 demo. The men's NCAA Final Four games both had more than 2/3 of their total outside the demo. The women's championship game had about 60% outside the demo. Smaller college games were worse in this regard. PGA, worse.

Yet the NCAA tournaments aren't trending downward commercially or otherwise. Just the opposite. It is true that the ideal sports demo is either 18-49 or 25-54 depending on the sport. Yet analyzing this only by percentage or ratio is simplistic and not effective. Would NASCAR or the NCAA be better off if they found a way to lose millions of 50+ viewers to make that ratio look better? Hardly.

So many of the gimmicks and knee-jerk format changes many of us complain about were blatant attempts to morph NASCAR racing into something younger viewers would care about. Didn't happen, and more of that won't fare any better. Young star personalities winning races would to some extent, but that can't be forced either, unless you want them to start scripting it.
 

IanMcVittie

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The demo subject has been beaten to death. There isn't a single sporting event from last weekend that attracted over a million viewers and had more than half of its total viewers in the 18-49 demo. The men's NCAA Final Four games both had more than 2/3 of their total outside the demo. The women's championship game had about 60% outside the demo. Smaller college games were worse in this regard. PGA, worse.

Yet the NCAA tournaments aren't trending downward commercially or otherwise. Just the opposite. It is true that the ideal sports demo is either 18-49 or 25-54 depending on the sport. Yet analyzing this only by percentage or ratio is simplistic and not effective. Would NASCAR or the NCAA be better off if they found a way to lose millions of 50+ viewers to make that ratio look better? Hardly.

So many of the gimmicks and knee-jerk format changes many of us complain about were blatant attempts to morph NASCAR racing into something younger viewers would care about. Didn't happen, and more of that won't fare any better. Young star personalities winning races would to some extent, but that can't be forced either, unless you want them to start scripting it.
While I think the vast majority of NASCAR’s initiatives have been horse bleep including this year’s dumbed down rules the unpredictability of the initiatives is like watching a train wreck.

Instead of taking a long term view and finding out and fixing what could be fixed Nascar grabbed handfuls of spaghetti
 

gnomesayin

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296k for the IndyCar race...man, that NBC contract is an unmitigated disaster. Wouldn't surprise me if the series were dead within a decade.
Live attendance at non-oval venues looking positive. I don't think they have been making much TV revenue outside of the 500 for a long, long time. Most of the money NBC is paying is for that, honestly. Can the series be sustained on that? They've gotten through worse periods.
 

FLRacingFan

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Live attendance at non-oval venues looking positive. I don't think they have been making much TV revenue outside of the 500 for a long, long time. Most of the money NBC is paying is for that, honestly. Can the series be sustained on that? They've gotten through worse periods.
Fair points. Whatever the financial component of NBC's deal is, it must be at least better than what Disney offered because I can't why else they'd turn down more exposure. And it's still better than the numbers during the dying late Champ Car days and early post-merger numbers on VERSUS.

 

Team Penske

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Live attendance at non-oval venues looking positive. I don't think they have been making much TV revenue outside of the 500 for a long, long time. Most of the money NBC is paying is for that, honestly. Can the series be sustained on that? They've gotten through worse periods.
If Nascar Xfinity was to go back across the street and the Cup race was cancelled,
IRL racing would fold and I doubt Nascar with their numbers can sustain the track.
 

gnomesayin

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Looks like somewhere between 2.4-2.6 million.

Not bad for a Saturday night going against the NBA and NHL.
Not bad at all. Looks closer to 2.7 or so to me, but the final numbers will be more accurate. The age demos really aren't that different than the NHL audience. The NBA is obviously known for skewing younger.
 

joe h

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There are way too many people watching 48 hours. Also I spent most of the night switching between boxing and the race, post season nba and nhl is too long drawn out to give a crap about the first two rounds. Once the conference games and finals begins, I might watch occasionally.
 

IanMcVittie

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I’m surprised that a niche sport like the NHL did so well against Nascar coverage. It would be interesting to see what the ratings for the programs looked like in Canada.
 

IanMcVittie

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There are way too many people watching 48 hours. Also I spent most of the night switching between boxing and the race, post season nba and nhl is too long drawn out to give a crap about the first two rounds. Once the conference games and finals begins, I might watch occasionally.
The Flames-Avalanche game that went to overtime was a good one!
 

Joker

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My dad and I watched the race but flipped to the Clips-Dubs game or Leafs-Bruins during commericials. Would that count us in all three?
 

gnomesayin

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My dad and I watched the race but flipped to the Clips-Dubs game or Leafs-Bruins during commericials. Would that count us in all three?
If you're not a Nielsen monitored household (there are about 40,000 that they use to arrive at estimates), it doesn't matter what you do for the purposes of these ratings. If you were, that's a good question, and it depends on at how many increments they are recording what you are tuned to. They report audience levels by hourly and overall average.
 

FLRacingFan

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If you watch for five minutes in a quarter-hour period you're factored into the average. That's why the "peak" rating is given for a particular quarter-hour segment.

But yeah, fair chance that very few people here factor into the ratings at all unless they're streaming FSGo, and even those streaming figures aren't often released by FOX or whoever. It's not as straightforward as the social media ratings Nielsen does.
 

Towmater

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https://www.sportsmediawatch.com/2019/04/masters-ratings-nba-playoffs-nascar-stanley-cup/

NASCAR Richmond overnights edge last year’s low

NASCAR Cup Series racing from Richmond (Va.) delivered a 1.8 overnight rating on FOX, up a tick from last year (1.7), but down a third from 2017 (3.3). It was the sixth of nine races this season to post an increase in the metered markets. Despite the bump, the 1.8 is tied as the second-lowest for a Cup Series race on broadcast television since at least 2000.
 

mack

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https://www.sportsmediawatch.com/2019/04/masters-ratings-nba-playoffs-nascar-stanley-cup/

NASCAR Richmond overnights edge last year’s low

NASCAR Cup Series racing from Richmond (Va.) delivered a 1.8 overnight rating on FOX, up a tick from last year (1.7), but down a third from 2017 (3.3). It was the sixth of nine races this season to post an increase in the metered markets. Despite the bump, the 1.8 is tied as the second-lowest for a Cup Series race on broadcast television since at least 2000.
Maybe it has leveled off. An up tick is better news than the other direction. I hope for good news after every race. Kudos NASCAR!!!
 

Turtle84

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If you're not a Nielsen monitored household (there are about 40,000 that they use to arrive at estimates), it doesn't matter what you do for the purposes of these ratings. If you were, that's a good question, and it depends on at how many increments they are recording what you are tuned to. They report audience levels by hourly and overall average.
If you watch for five minutes in a quarter-hour period you're factored into the average. That's why the "peak" rating is given for a particular quarter-hour segment.

But yeah, fair chance that very few people here factor into the ratings at all unless they're streaming FSGo, and even those streaming figures aren't often released by FOX or whoever. It's not as straightforward as the social media ratings Nielsen does.
This is largely why I don't really care what the ratings are, when it's such a jacked up system that it most likely doesn't count you as a viewer. I'd have to dig up the article, whelp here it is:

“We are in a new era of media, and it's time to retire the Nielsen television metric. While it undoubtedly served its purpose, it no longer fully captures how to successfully measure an audience in today’s landscape,” Levy said.

https://www.mediapost.com/publications/article/319318/turner-president-its-time-to-retire-the-nielsen.html
 

mack

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This is largely why I don't really care what the ratings are, when it's such a jacked up system that it most likely doesn't count you as a viewer. I'd have to dig up the article, whelp here it is:

“We are in a new era of media, and it's time to retire the Nielsen television metric. While it undoubtedly served its purpose, it no longer fully captures how to successfully measure an audience in today’s landscape,” Levy said.

https://www.mediapost.com/publications/article/319318/turner-president-its-time-to-retire-the-nielsen.html
I've always wondered, is there anyone that tunes in to watch anything based on previous ratings? I don't. Could care less about ratings. Ratings? We don't need no stinkin ratings!!!!
 

AuzGrams

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Sunday afternoon race in 2017, not Saturday night... so higher TV ratings but empty grandstands.
Ah, I forgot how fickle the fan base is anymore (Richmond was highest TV market).

It will be Sunday afternoon next year with Trucks I think on Saturday night.
 

gnomesayin

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mack

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First stable year in awhile with no big names retiring and the ratings level out. Can't say I believe it's all because of that, but it does make me wonder.
My honest hope is we're finally witnessing a turn around for NASCAR. The racing has been great. The on the track product is what I tune in for. Now, If the Chevys can get caught up........
 

StandOnIt

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That Paulsen guy from sports media watch, (I wonder if ESPN is paying his salary) somebody must have beat him with a Nascar die cast when he was a kid, he sure tries his best to do a weekly hatchet job on Nascar. Going back 19 years? :D
 

aunty dive

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Negativity feeds on itself.

It’s especially hungry among some of NASCAR’s “fans” and it doesn’t help if the cook never sleeps.
 

Revman

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Negativity feeds on itself.

It’s especially hungry among some of NASCAR’s “fans” and it doesn’t help if the cook never sleeps.
I agree....everybody needs somebody I guess. I have often wondered if a race like Saturday's had been run "back in the day" with the greats of that time with a similar result if it would be heralded as the "great racing" NASCAR fans apparently crave.
 

Ventisca

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I agree....everybody needs somebody I guess. I have often wondered if a race like Saturday's had been run "back in the day" with the greats of that time with a similar result if it would be heralded as the "great racing" NASCAR fans apparently crave.
I couldn't take my eyes off the TV watching Bowyer work his way up to MTJ, then Logano's last run to MTJ with laps running out.

It was also satisfying to watch MTJ (shut up booth, we already know) and Cole Pearn finally making it to Victory Lane at this track and with their new race org.

Bowyer sending MTJ up the track would've been better racing, to see if he could extend the lead or get the revenge bump -- but the three car chase to close out the race made my Saturday night.
 
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Towmater

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Lots of posts by people that state they don't care about the ratings. Ummm...:)
 
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