NASCAR - Television Ratings Thread

Gordon, Jr and Smoke (and Harvick for that matter) all had starpower.

Chase Elliott doesn’t. And we all saw what happened the one and only time Kyle Larson showed any personality.
NASCAR has been shooting themselves in the foot for a decade fining any drivers that were too honest. They’re robots now outside a select few.
 
NASCAR has been shooting themselves in the foot for a decade fining any drivers that were too honest. They’re robots now outside a select few.
Larson’s slip of the tongue went beyond personality though.

Unless your ancestors are from the continent of Africa, you don’t say that word.
 
Larson’s slip of the tongue went beyond personality though.

Unless your ancestors are from the continent of Africa, you don’t say that word.
No doubt, but I more meant the fact that they can’t say “yeah I wrecked him, so what” like they did back in the day without a fine.
 
Honestly it makes me feel like the retirement of guys like Gordon, Johnson, Stewart and Jr were the biggest reason we have half the crowds and ratings we did 15 years ago. Obviously there’s more to it than that but those 4 drivers were such superstars and they were all around at the same time.
Two of the bigger declines were in 2016 and 2018 after Gordon and Jr. retired. 2018 was down 18% for the season and 2016 was pretty similarly well into double-digit declines, I forget the exact figure. Not the whole story but a big part of it for sure. Unfortunately I think with the current crop of drivers and stature of the sport it’s really hard to make superstars for the foreseeable future.
 
It doesn't happen around here. Deathbedders are ever vigilant for the slightest dip.

It was Chase all along.

But this is far from good news. The sport still has to bring in new fans, and it will be harder than ever for NASCAR to make that push and market other drivers because the existing fanbase is only here for Chase Elliott.
 
I haven't watched an NBA game in probably over 20 years. But I can name several players off the top of my head.

Someone who hasn't watched NASCAR in 10 years or has never watched doesn't know who Chase Elliott is. But NASCAR has been forced into this box where everything now has to be about Chase Elliott.
 
Kansas (last year’s weekend was one weekend later)

Cup - 2.352M (2.337M)
Truck - 705k (660k)
ARCA - 393k (440k)

F1 Miami 1.646M (2.066M), both figures include 90 minutes of pre-race, race-only figure released later

Just an update for the F1 race. The F1 race only, averaged 1.96 million. The second highest rated F1 race in the US

For the all important 18-49 demo

CUP: 430k
F1: 625K
 
What were those numbers pre-Netflix? And what will they be in 5 years when the 18-49 demo realizes that 95% of the time the same 2 cars win almost every F1 race?

What's that got to do with NASCAR's TERRIBLE 18-49 viewership?

That's the story, time and time again. This sport can't survive if it can't replace viewers who are literally dying off with new ones. And, spoiler alert, NASCAR can't attract new viewers if Chase Elliott is the God of NASCAR. He doesn't have even a fraction of the charisma Dale Earnhardt and Jeff Gordon had.
 
Opening match for the Stanley Cup drew 672k. Guess hockey is already dead and buried.


TV ratings are a measure of popularity and profitability, not survivability.
 

ASR - 2.203M (2.481M)
Open - 1.477M (1.555M)
Truck - 944k
ASR Heats - 822k
ASR Pit Road Competition/Qualifying - 443k (536k)

Other - Indy 500 LCQ/Fast Six - 842k (915k)

Stern said FS1 had a longer race window this year that included more pre/postrace coverage, and the “actual” race-specific figure was about flat with last year. No specific number given.
 
Opening match for the Stanley Cup drew 672k. Guess hockey is already dead and buried.


TV ratings are a measure of popularity and profitability, not survivability.
That’s for one game out of four on opening night of the first round. About 50 games in the first round with about 1M viewers per game is about a season and a half worth of Xfinity TV viewership packed into two weeks. Full-field competitions like racing and golf are apples and oranges to team competition in the TV department. Pretty difficult to compare.
 

ASR - 2.203M (2.481M)
Open - 1.477M (1.555M)
Truck - 944k
ASR Heats - 822k
ASR Pit Road Competition/Qualifying - 443k (536k)

Other - Indy 500 LCQ/Fast Six - 842k (915k)

Stern said FS1 had a longer race window this year that included more pre/postrace coverage, and the “actual” race-specific figure was about flat with last year. No specific number given.

Those 18-49 numbers are still brutal.

Everyone else, the 18-49 numbers are 1/3 to 1/2 of overall viewers. NASCAR, it's not even 1/4 of overall viewers.
 
TV Ratings don't really matter until the networks start paying less for the rights. That hasn't happened yet because there really isn't a good alternative to live sports when it comes to getting eyeballs glued to the TV sets.
It’s one of those things where tv shows have been killed by streaming. HBO is the only one who holds onto good viewership with weekly shows anymore
 
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