The issue that I see with Ross and his "fame" is he's drawing eyes for all the wrong reasons in terms of creating new long term fans. He's currently, to me, the equivalent of "I only watch hockey for the fights". And I don't say that because he recently had a fight, I mean it in the sense that people are only tuning in to see what off the wall (mostly dumb) stuff he's going to do that week. Casual viewers are only going to be interested in that for so long before it wears old. Hell a lot of the current hardcore fans are already tired of him like the majority of the field is.
If Ross starts clipping off wins at all kinds of tracks while also continuing his normal activities, then you'll have something. As of right now tho, he's won a lottery Dega race and dumped the leader at a RC for his 2 wins. You're gonna need a lot more than that to back up the other stuff you do.