I love short track racing with all my heart
- Feb 16, 2009
- A short track somewhere
NASCAR negotiations get up to speed.
This deal won’t be completed in 2022. After all, NASCAR’s current deal runs through 2024. But when the car racing circuit starts its negotiations next year, it will find that Fox wants to renew, while NBC Sports, which will shut down NBCSN on Jan. 1, is more tepid. Talks with ESPN will heat up this year. Fox and ESPN will split the NASCAR package as part of a deal signed in 2023.
Next year is going to be filled with big deals for big money. One theme in all of these predictions: Digital media companies will not be involved in the sports business in a significant way. Instead, it will be the traditional media companies that continue to position themselves for the...