wi_racefan
Team Owner
- Joined
- Aug 4, 2017
- Messages
- 6,058
- Points
- 773
$35 million??? That seems high. I though great sponsorship was 20 - 25 a year?Sure, but all of those companies sponsored other drivers and teams at one point or another in addition to the drivers with family ties to the sponsor. And keep in mind HendrickCars.com has been a sponsor of many non-Hendrick race teams. Also, they sell (ship) to customers all over the country, so your point about the markets really doesn't apply.
As far as a CEO wanting to sponsor something and getting their way, I think you're right about that. When Robert Niblock was CEO of Lowe's, they were spending $35 million a year to be on the 48 just so he could go to the track every weekend. Niblock goes away, Marvin Ellison comes in, and Lowe's is instantly gone from NASCAR.
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