HoneyBadger
I love short track racing (Taylor's Version)
I'm sorry but I take notice when someone says yeah I loved watching the 43 or I was a huge fan or Dale sr or I remember such and such race as a kid. Not mentioning a movie that loosely depicts the sport. That's like me saying I'm a huge fan of football because I liked the movie Rudy...
Yet people take an interest in sports because of movies all the time, especially when they're marketed towards children, like Cars, Space Jam, Angels in the Outfield, The Little Giants, etc. The Durham Bulls are an insanely popular minor league team because of Bull Durham. The Anaheim Ducks gained a following because of The Mighty Ducks.
No matter how you put this, this is great for the sport. Pitbull is HUGE. He's been tweeting about NASCAR today to 25 MILLION followers, and 8.2 million Instagram followers, and 53 million Facebook likes. NASCAR couldn't buy this kind of publicity.