Singer Pitbull takes Ownership Role at Trackhouse Racing

AndyMarquisLive

I love short track racing with all my heart
Joined
Feb 16, 2009
Messages
69,627
Points
1,033
Location
A short track somewhere
I'm sorry but I take notice when someone says yeah I loved watching the 43 or I was a huge fan or Dale sr or I remember such and such race as a kid. Not mentioning a movie that loosely depicts the sport. That's like me saying I'm a huge fan of football because I liked the movie Rudy...

Yet people take an interest in sports because of movies all the time, especially when they're marketed towards children, like Cars, Space Jam, Angels in the Outfield, The Little Giants, etc. The Durham Bulls are an insanely popular minor league team because of Bull Durham. The Anaheim Ducks gained a following because of The Mighty Ducks.

No matter how you put this, this is great for the sport. Pitbull is HUGE. He's been tweeting about NASCAR today to 25 MILLION followers, and 8.2 million Instagram followers, and 53 million Facebook likes. NASCAR couldn't buy this kind of publicity.
 

ChexOrWrex

Ya gotta wanna
Joined
May 19, 2013
Messages
25,048
Points
883
Yet people take an interest in sports because of movies all the time, especially when they're marketed towards children, like Cars, Space Jam, Angels in the Outfield, The Little Giants, etc. The Durham Bulls are an insanely popular minor league team because of Bull Durham. The Anaheim Ducks gained a following because of The Mighty Ducks.

No matter how you put this, this is great for the sport. Pitbull is HUGE. He's been tweeting about NASCAR today to 25 MILLION followers, and 8.2 million Instagram followers, and 53 million Facebook likes. NASCAR couldn't buy this kind of publicity.
Lets be real though. The vast majority of Pitbull fans who may watch NASCAR due to today’s announcement will head back to Netflix or TikTok in a matter of minutes. The actual sport is not incredibly appealing to followers of modern pop culture figures. It takes an attention span longer than 30 seconds to understand.
 

Charlie Spencer

Road courses and short tracks.
Joined
Oct 17, 2012
Messages
23,657
Points
883
Location
Lexington, SC
I don't see this level of cynicism from fans of other sports I follow.
I don't think fans of other sports have recent memories of the promised positive effects of Danica, Pastrami, and the 'edgy Monster lifestyle'. Older fans will remember when teams started by retired NFL QBs were going to draw football fans to the sport.

Any cynicism I feel about this announcement is due to those experiences, not what current pop culture figure is involved or what he or she does. =IF= he's able to draw people, great, but I don't have any expectations.
 

AndyMarquisLive

I love short track racing with all my heart
Joined
Feb 16, 2009
Messages
69,627
Points
1,033
Location
A short track somewhere
Lets be real though. The vast majority of Pitbull fans who may watch NASCAR due to today’s announcement will head back to Netflix or TikTok in a matter of minutes. The actual sport is not incredibly appealing to followers of modern pop culture figures. It takes an attention span longer than 30 seconds to understand.

But the same people can sit down and watch a football or basketball game. :idunno:

It's not an attention span problem. The problem is that many of the races are very boring, especially with the NA18D package, and the television coverage is absolutely atrocious. Not to mention, NASCAR tries too hard to create "Have you ever" and "This changes EVERYTHING" moments to the point that they're expected and a very good race where the best car wins (see Richmond last fall) doesn't entertain fans anymore.
 

Charlie Spencer

Road courses and short tracks.
Joined
Oct 17, 2012
Messages
23,657
Points
883
Location
Lexington, SC
Not to mention, NASCAR tries too hard to create "Have you ever" and "This changes EVERYTHING" moments to the point that they're expected.
In its defense, I think there have only been two "Have you ever?" moments, both at Darlington.

"This changes EVERYTHING!" and "Game 7 moment" are definitely over used, both as verbal expressions and as desirable on-track goals.
 

AndyMarquisLive

I love short track racing with all my heart
Joined
Feb 16, 2009
Messages
69,627
Points
1,033
Location
A short track somewhere
In its defense, I think there have only been two "Have you ever?" moments, both at Darlington.

"This changes EVERYTHING!" and "Game 7 moment" are is definitely over used, both as verbal expressions and as desirable on-track goals.

There were a ton of great finishes in the early-2000s. Then NASCAR rolled out the COT sheitbox and had to start gimmicking their way into good racing, and followed that up with the even worse Gen-6 car.

Also, **** the playoffs. NASCAR trying to gimmick their way into recreating Miami 2011 every year because it happened once and is now to be expected.
 

AndyMarquisLive

I love short track racing with all my heart
Joined
Feb 16, 2009
Messages
69,627
Points
1,033
Location
A short track somewhere
I don't think fans of other sports have recent memories of the promised positive effects of Danica, Pastrami, and the 'edgy Monster lifestyle'. Older fans will remember when teams started by retired NFL QBs were going to draw football fans to the sport.

Any cynicism I feel about this announcement is due to those experiences, not what current pop culture figure is involved or what he or she does. =IF= he's able to draw people, great, but I don't have any expectations.

Danica was a shot in the arm though. It fizzled out because she fizzled out.
 

ChexOrWrex

Ya gotta wanna
Joined
May 19, 2013
Messages
25,048
Points
883
But the same people can sit down and watch a football or basketball game. :idunno:

It's not an attention span problem. The problem is that many of the races are very boring, especially with the NA18D package, and the television coverage is absolutely atrocious. Not to mention, NASCAR tries too hard to create "Have you ever" and "This changes EVERYTHING" moments to the point that they're expected and a very good race where the best car wins (see Richmond last fall) doesn't entertain fans anymore.
Both basketball and football have unpredictable moments every few seconds. Football plays last about 6 seconds with a 40 second playclock and a basketball shot clock is 24 seconds. It’s a brand new unpredictable suspenseful moment with each clock reset.

NASCAR does not have enough unpredictability or repeated suspenseful moments for the casual new viewer to instantly capture attention. It’s a marathon with NASCAR, not a sprint. To cap that off, TV does almost 0 justice to the rate of speed the cars have and level the of danger involved.
 

Charlie Spencer

Road courses and short tracks.
Joined
Oct 17, 2012
Messages
23,657
Points
883
Location
Lexington, SC
If ever there was a game designed for attention-deficit folks, it's US football. You only have to pay attention for seven or eight seconds at a time. If you missed the play, TV will usually replay it at least twice before the next snap.

The last five minutes (as measured by the game clock) of most basketball games makes a 'Big One' red flag speed by like a squirrel on espresso.
 

jws926

I need to think of something new for here
Joined
Jan 13, 2014
Messages
13,973
Points
883
Location
PIR
I'm wondering how much of an ownership stake he has? Maybe I'm wrong but when someone references being a fan since the movie "Days of Thunder" I don't take a lot of stock in them being a true fan of the sport.
DOT is what help me become a fan of NASCAR,I was like 8 or 9, so yeah, piss off with your BS saying we can't be "true" fans . I bet as a none true fan ive experienced more a lot of true fans ever get to experience.
 

AndyMarquisLive

I love short track racing with all my heart
Joined
Feb 16, 2009
Messages
69,627
Points
1,033
Location
A short track somewhere
Both basketball and football have unpredictable moments every few seconds. Football plays last about 6 seconds with a 40 second playclock and a basketball shot clock is 24 seconds. It’s a brand new unpredictable suspenseful moment with each clock reset.

NASCAR does not have enough unpredictability or repeated suspenseful moments for the casual new viewer to instantly capture attention. It’s a marathon with NASCAR, not a sprint. To cap that off, TV does almost 0 justice to the rate of speed the cars have and level the of danger involved.

The TV coverage these days is so atrocious. I don't know how y'all can watch NBC/SN every week. I'd rather listen to Bill Weber look it up so we don't have to than listen to their current broadcast booth.
 

Hawaii808

Team Owner
Joined
May 27, 2016
Messages
680
Points
223
The TV coverage these days is so atrocious. I don't know how y'all can watch NBC/SN every week. I'd rather listen to Bill Weber look it up so we don't have to than listen to their current broadcast booth.
Now if Fox allows Bowyer to bring a cooler to the booth...good times!
 

Nitro Dude

Hauler Driver and Cylinder Head Maintenance
Joined
Feb 14, 2011
Messages
10,503
Points
1,033
Location
Orange Ca
Last edited:

Charlie Spencer

Road courses and short tracks.
Joined
Oct 17, 2012
Messages
23,657
Points
883
Location
Lexington, SC
But if anyone is offended by some serious female booty shaking
It doesn't offend me but it does make it difficult for me to take an artist seriously. I get the message, "I can't keep you entertained by myself, so I have to include plenty of distraction.", especially when it's prominent in every form of performance the artist creates. If I was releasing videos, I'd want my face to have more total screen time than that of the dancing extras' butts.

Just one idjit's opinion. This comment isn't directed only at Pitbull.
 
Last edited:

Nitro Dude

Hauler Driver and Cylinder Head Maintenance
Joined
Feb 14, 2011
Messages
10,503
Points
1,033
Location
Orange Ca
It doesn't offend me but it does make it difficult for me to take an artist seriously. I get the message, "I can't keep you entertained by myself, so I have to include plenty of distraction.", especially when it's prominent in every form of performance the artist creates. If I was releasing videos, I'd want my face to have more total screen time than that of the dancing extras' butts.

Just one idjit's opinion. This comment isn't directed only at Pitbull.
I understand exactly what you are saying. But, I don't think you or I are really the intended audience he is attempting to draw, although I do like some of his music and give him respect for his high energy shows he puts on. The fan base he draws loves that type of music and videos and has paid a lot of money to see him perform. I don't know if his involvement in a team will bring much of that fan base to NASCAR but I don't see it hurting NASCAR in anyway.
 

Charlie Spencer

Road courses and short tracks.
Joined
Oct 17, 2012
Messages
23,657
Points
883
Location
Lexington, SC
I understand exactly what you are saying. But, I don't think you or I are really the intended audience he is attempting to draw, although I do like some of his music and give him respect for his high energy shows he puts on. The fan base he draws loves that type of music and videos and has paid a lot of money to see him perform. I don't know if his involvement in a team will bring much of that fan base to NASCAR but I don't see it hurting NASCAR in anyway.
Oh, I agree completely. I'm not his audience and he's not likely to harm the sport.
 

Daytripper

Car Chief
Joined
Jul 22, 2020
Messages
106
Points
43
It doesn't offend me but it does make it difficult for me to take an artist seriously. I get the message, "I can't keep you entertained by myself, so I have to include plenty of distraction.", especially when it's prominent in every form of performance the artist creates. If I was releasing videos, I'd want my face to have more total screen time than that of the dancing extras' butts.

Just one idjit's opinion. This comment isn't directed only at Pitbull.

He is trying to make money and sex sells, can't really fault him for that.
 

Spotter22

Team Owner
Joined
Aug 17, 2017
Messages
6,285
Points
693
But the same people can sit down and watch a football or basketball game. :idunno:

It's not an attention span problem. The problem is that many of the races are very boring, especially with the NA18D package, and the television coverage is absolutely atrocious. Not to mention, NASCAR tries too hard to create "Have you ever" and "This changes EVERYTHING" moments to the point that they're expected and a very good race where the best car wins (see Richmond last fall) doesn't entertain fans anymore.
On the other hand NASCAR'S popularity boomed to unprecedented heights when the racing was much less competitive then it is today.
 

KodiakRusty89

Team Owner
Joined
Jun 8, 2016
Messages
2,767
Points
323
On the other hand NASCAR'S popularity boomed to unprecedented heights when the racing was much less competitive then it is today.

It was still more about the live event at that point. ESPN, CBS, TNT, TBS etc presented the sport in manner which made you want to go to a race! While I agree the sport might not have been as competitive in terms of cars finishing on the lead lap, wild crashes, etc. it was FAR more random without stages, lucky dogs etc. Mechanical failures were the ultimate wildcard, fuel mileage/strategy was paramount, and fans were captivated by the tire war between Hoosier and Goodyear. Just seeing if your driver's car could survive 500 miles with all the ebbs and flows was reason enough to stay tuned in. I still remember my dad immediately flipping over to MRN on the radio during commercial breaks when Elliott was a weekly contender in the late 80's, early 90's. That's being engaged to the fullest.....

People are FINALLY realizing the effects TV contracts have had on sports. The college football playoff has been a made for TV failure in terms of competitiveness and lack of team diversity. The current bowl system is finally being outed as a ESPN created farce. They've become nothing but meaningless games to sell ads and serve as viable programming during the holidays.

When you take an organic, spectator sport and try to make it a TV show you end up with a product that's going in 20 different directions.
 

KodiakRusty89

Team Owner
Joined
Jun 8, 2016
Messages
2,767
Points
323
I don't think fans of other sports have recent memories of the promised positive effects of Danica, Pastrami, and the 'edgy Monster lifestyle'. Older fans will remember when teams started by retired NFL QBs were going to draw football fans to the sport.

Any cynicism I feel about this announcement is due to those experiences, not what current pop culture figure is involved or what he or she does. =IF= he's able to draw people, great, but I don't have any expectations.
I remember when Brittany Spears was the Grand Marshall of the 2001 Pepsi 400. That was really big news at the time given her status in pop culture then, NASCAR still being very much "country", her outfit and it being the first race at Daytona since Sr's. death. I'm not sure what it ultimately meant for NASCAR moving forward outside the fact 2001 is when TV and the media really started to have a major effect on the sport.

If nothing else, she kicked off the beginning of the 21st century "mainstream corporate" era in a way....
 

KodiakRusty89

Team Owner
Joined
Jun 8, 2016
Messages
2,767
Points
323
"Become"? Bowl games were never anything else.
They were a chance for fans and alums to travel to a unique destination during the holidays to see your team play a non-traditional opponent. It was a reward for the players, school and fans/alums for a Top 25'ish, or better, type season. TV obviously mattered but the networks would be competing with each other on NYD Rose vs Fiesta evening then Orange vs Sugar at night most years. The other factor is a lot of years more than one bowl game would factor into the national title race in the poll and even BCS era.

It's about hanging out on Bourbon Street during the Sugar Bowl or walking Georgetown Avenue during the Indy 500. It's the pre-race flyovers and the bands. It's the smell of the rubber and the stadium erupting after a big TD. TV can't translate that.....
 

Charlie Spencer

Road courses and short tracks.
Joined
Oct 17, 2012
Messages
23,657
Points
883
Location
Lexington, SC
It's all about the bowl host cities trying to bring in some off-season tourist dollars and get some TV publicity.
 

Hotrod

Team Owner
Joined
Feb 8, 2017
Messages
2,605
Points
343
Here are links to a couple of his music videos. But if anyone is offended by some serious female booty shaking then you may want to pass these up... or if the mods think they are to strong for a G-rated audience then they can delete them or send them to the basement.
Pitbull - Get Ready ft. Blake Shelton - YouTube
Pitbull - Free Free Free ft. Theron Theron - YouTube
That "Timber" video he did back around 2013 with Ke$ha has 1.26 Billion views. Yep Billion.
I think NASCAR will benefit. Its all entertainment to me. Music and racing go good together imo.
 

KodiakRusty89

Team Owner
Joined
Jun 8, 2016
Messages
2,767
Points
323
It's all about the bowl host cities trying to bring in some off-season tourist dollars and get some TV publicity.
Wasn't the Daytona Beach Race created in large part to attract tourists to Florida during the winter months? To which "Speedweeks" evolved from. There's always going to be a financial consideration when it comes to sports/events.

ESPN literally controls all the bowls except the Sun Bowl (CBS) iirc. They've completely monopolized the whole bowl structure. They put lesser bowls within a conference's geographic footprint who they have contractual obligation to in hopes 15-20k people will show up. It's a bubble that will burst this year to some extent due some of the lesser bowls having to cancel. Covid will cause attrition. Odds are there will be 5-10 fewer bowls in 2021-22.

NASCAR is following most everyone's footsteps in the corporate tippy-toe act. I get it. With that said, I'm fascinated as to how things will ultimately play out moving forward. There's so many nuances to this whole thing given the pandemic and current social climate.
 

Charlie Spencer

Road courses and short tracks.
Joined
Oct 17, 2012
Messages
23,657
Points
883
Location
Lexington, SC
Wasn't the Daytona Beach Race created in large part to attract tourists to Florida during the winter months? To which "Speedweeks" evolved from. There's always going to be a financial consideration when it comes to sports/events.
Agreed, but I'm not presenting the D500 as a reward for drivers, teams, and fans to visit a new venue during the cold months. Yes, it's about the money, which is why the number of bowl games and Cup-level tracks have exceeded demand. Ever notice how the NCAA keeps lowering the bowl eligibility standards? A 5-6 team hasn't earned going anywhere but gotta fill those slots for TV, even if the team has to buy tickets to meet that sales obligation you mentioned.
 

2 Sweet

Legend
Joined
Apr 21, 2016
Messages
3,948
Points
593
Location
Hilliard, OH
I'm a man who can appreciate many different music genres across several decades. For whatever it's worth, I like Pitbull because I believe his music has a time and a place. A lot of fond memories for me, personally.

Sure, I'll elaborate. A decade ago, when yours truly was a young buck who liked to party, I can recall several instances where I'm at some random campus apartment, pregaming with a bunch of hotties before we go out to the bar. Sure enough, a Pitbull song always seemed to come on and get everyone hyped up as we're doing shots. His music is good at doing that.

Welcome to NASCAR!
 

Hendrick4ever

Car Chief
Joined
Jul 18, 2020
Messages
176
Points
43
Funny you say that because the movies "Cars" and "Herbie Fully Loaded" didn't introduce me to the NASCAR per se but they definitely increased the amount of real estate it held in my little 6 year old brain. One thing leads to another and before you know it I'm enough of a fan to spend time out of my day on an obscure online forum discussing NASCAR. Really not sure why you make it out to be so improbable.
The movie “Cars” is the sole reason I became a NASCAR fan. I’ve been hooked since the 2007 Daytona 500.
 

AndyMarquisLive

I love short track racing with all my heart
Joined
Feb 16, 2009
Messages
69,627
Points
1,033
Location
A short track somewhere
On the other hand NASCAR'S popularity boomed to unprecedented heights when the racing was much less competitive then it is today.

IMO, the sport was much more competitive in the early-2000s than now. Cars may be closer on speeds, but we don't get upsets anymore.
 
Top Bottom