This is a message board and the point is that we share our opinions. I admit this is nothing beyond that, but you know, it's been educated over the years by various experiences I've had and knowledge I've gleaned and as such I will make the strongest argument possible supported by evidence for my position. Fair, right?
I disagree with your base notion but it comes with the caveat that my disagreement is not black and white/right and wrong. What I see in NASCARWorld is that being a pavement late model driver who is based somewhere in or around Mooresville, NC is an expectation for anyone who wants to participate in NASCAR in much the same way it seems it is expected that F1 teams will operate out of the UK. This has been the expectation since Joey Logano abandoned my old stomping grounds of Southeastern CT before he had managed to actually carve a name out for himself in local competition. Parents take their kids out there, they run Millbridge on Wednesday nights, they run the Legends series at Charlotte Motor Speedway, they dress the kid up in a suit and take them to PRI to find sponsors, the whole nine yards.
Ultimately though, there is an issue with this system. Pavement late model racing in the Carolinas doesn't pay the bills. Pavement racing in general is much harder on both tires (because fast + pavement = wear) and equipment (because fast = wear) but for a long litany of reasons I can't personally explain yet, the purse structure for it is basically trapped in the 1970s. There also isn't the same sort of structured subculture in the way dirt racing has; this is my way of trying to explain why it is I never see pavement racing teams putting the same effort into merch sales that their dirt brethren do. I generally assume however this is the manifestation of a different issue.
I have a general hypothesis that as the sport got more popular in the 1980s on the back of RJR, you had more people who were willing to act as ride buyers to enter the sport and try and make their way up the ladder. Before that, you had regional scenes where drivers could eke out a living racing outlaw or semi-outlaw in places like Wisconsin, Michigan, the Carolinas, New England, West Coast, etc. But then as the big money arrives and these cars are basically the same thing as a Cup car, the equation changes. Instead of people trying to sustainably race or "just have fun" alongside more serious competitors driven by profit, you have an entire field more motivated and capable of winning but also a field that will disappear if the wealth at the top disappeared. That eventually happened because of NASCAR's mismanagement of the sport, and now ARCA is a ghost town and the entire late model world is being rebuilt. All that was left were rich kids who could afford the ever more expensive equipment and ever more expensive tire bill as they shot for the stars and a Hendrick/Penske/Gibbs ride. Those rich kids and their parents and their million dollar motor home they tow a $5k micro frame with are the real economy of Mooresville, NC. Without them now, there are no sponsors seeking to simply get exposure in NASCAR like there once was. Take them away and there is no longer a foundation for the building.
Dirt racing, however, has managed to keep a little cheaper especially on the consumable front of tires. The nature of dirt just means you can usually get by using tires more frequently than pavement (can't lose as much rubber if there's nothing solid to stick to) and thus reducing that cost. At these low margins, having to spend $2000 on tires each night is a huge expense. That has meant that dirt has been a better value for people seeking to get into NASCAR as there are clearly many drivers who have made the transition from Chase Briscoe to Jeff Gordon to Ricky Stenhouse Jr. to Tony Stewart. That dirt racing has been a better value does not mean it will always be one. People with money have gravitated towards it too and if you look at the midget ranks, there's a lot of money pooled there developing talent to go somewhere. Also, there is the simple reality that no one makes the leap directly from the WoO or Lucas Oil Late Models to Cup. Corey Day is going through the ladder just as Larson and Stewart and Reddick did before him and everyone after him will be forced to do too. If drivers like this don't do the pavement ladder, the ladder falls apart as is can only be sustained with their money now.
In summary/Tl;DR - I think that it is untrue that NASCAR teams only value being a dirt racer. They value dirt racers in a different way because the structure of that is more conducive to talent self selecting (meritocracy) vs. asphalt racing. That said, the majority of drivers are still coming through the pavement ranks and have to jump through the hoops the teams and suppliers and ecosystem have set up to gain entry, much of which relates to becoming a fixture in a specific region of the Charlotte metro area. Even a great dirt racer (Corey Day, for example) is ultimately expected to submit to that ladder and promote it.
I don’t think we’re actually that far apart, but I do think this circles back to the core point I was originally trying to make. I agree with most of your diagnosis of how the system works today. The pull of Charlotte, the economic reality of pavement late models, the collapse of regional asphalt racing, and why dirt has functioned as a better merit filter for a long time all make sense.
Where I think the disagreement really sits is on causation. I’m not arguing that teams only value dirt racers or that asphalt drivers are dismissed. Clearly that isn’t true. Plenty of elite drivers came up the pavement ladder. But those pavement paths almost always required meaningful money and infrastructure very early, which makes them expensive and noisy as scouting environments. With guys like Larson, Bell, or Reddick, the key difference is that their talent revealed itself before serious capital entered the picture. Money followed ability instead of preceding it. That isn’t because dirt is inherently superior. It’s because dirt, at least at the lower levels, delays the point where money starts to obscure talent.
And that ties directly back to my original point. NASCAR doesn’t meaningfully invest in the grassroots of stock car racing anymore because it doesn’t have to. Dirt racing has become the initial filtering mechanism, and it does that job at a fraction of the cost. Teams can watch large fields, high variability, and real competition without underwriting regional asphalt series, tire bills, or development infrastructure.
There’s also a downstream effect of this shift that shows up in race craft. When drivers bypass lower-level stock car series where managing heavy, underpowered cars over long runs actually matters, they lose a layer of development. Modern drivers tend to be more aggressive and less surgical, relying on restarts, raw pace, and margin instead of tire management, positioning, and patience. That isn’t because they’re less talented. It’s because the system no longer forces them to learn those skills early. Once a driver clears the dirt filter, the pavement ladder becomes the capital-intensive phase of development. Even the best dirt racers still have to submit to it, but by then the ladder exists more to absorb money than to teach fundamentals.
So the shift isn’t ideological or cultural. It’s economic. Dirt provides cheap signal. Asphalt absorbs capital. And the byproduct is a generation of drivers who reach the top having learned how to win races, but not always how to
run them the way earlier stock car paths demanded. All of that is exactly why NASCAR
should be investing in grassroots stock car racing and doing more to steer sponsor money in that direction. Dirt may be a cheaper filtering mechanism, but it cannot replace a healthy regional asphalt ecosystem that teaches race craft, sustainability, and long-form competition. If NASCAR wants drivers who are not just fast but complete, it needs places where talent can develop without requiring immediate relocation, massive capital, or family wealth. Rebuilding and supporting lower-level stock car series would not just improve the quality of the racing at the top, it would also create a broader, more stable base for sponsors who currently have nowhere affordable or meaningful to enter the sport. Dirt can remain part of the funnel, of course, but it should take a backseat to asphalt stock car racing.