Yeah, but most still are. That's what makes it so much different. While the #1 motivation might still be the same (winning, prestige, winning, ego, and winning) you can't just ignore the fact that 1) most stick & ball teams do make millions and 2) most teams eventually sell for more than the original buying price. I'm not sure those same owners who might have been motivated by winning/ego/it's in their blood (like most NASCAR owners) would still get in the game if they knew that every year would likely be, at best, a break even, but more times than not likely a loser...and, when you wanted out, you'd get back pennies on the dollar of what you put in. So the question would be, just how motivated would NFL, NBA, MLB owners etc be by competition alone? We know guys like Penske, Hendrick, Roush, etc spend millions to compete. Would most stick and ball owners?