At its tracks this year, its database shows that 30% of attendees are new, and new attendees are twice as likely as returning fans to be under age 35. Also, attendees under 35 are nearly twice as likely as the rest of NASCAR attendees to be Black or Hispanic.
For its camping sales, 41% of campers are new fans, compared with 27% in 2019.
That survey builds on a study done in February 2021, which indicated that fans who said they became NASCAR fans in the past three years were 22% Hispanic, 19% Black and 9% Asian, which is half of all new fans in that survey.
Now that fans are welcomed back, NASCAR is seeing improvements in attendance and demographics, Bob Pockrass writes.
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