I think the reason the "youth movement" isn't working is because they haven't taken over the sport like Gordon did, like the current vets did.
The reason for that is that the talent pool from the 1999-2006 class is the best the sport has ever seen.
Dale Jr, Matt Kenseth, Kurt Busch, Kevin Harvick, Kyle Busch, Greg Biffle, Ryan Newman, Kasey Kahne all were competitive and won atleast one race (minus) Kahne their rookie year. These guys have had better rookie seasons and starts to their cup careers than the Larsons, Blaneys, Elliot's Jones of the world.
And that's not even mentioning Tony Stewart, Jimmie Johnson, Carl Edwards and Denny Hamlin who were all contenders and winners their rookie seasons.
This 6-7 year burst of young talent was so good that they were out performing and out winning vets and "legends" of the 90s right from the get go.
The best drivers in NASCAR today are the ones who remain from that class, and the drivers who came to cup during the transition (Brad K, Joey L). The young guys today are just starting to now show that they are just as good of race car drivers (not just talent). But the vets of today are vastly superior to the vets of the 90s. I think these young guys today are held to the standard these 99-06 drivers were, and they can't cut it because they simply aren't as good as that crop of drivers when they began their cup career.
So as a result, they are forced. Stewart and Johnson were 27 when they made their cup debuts. Edwards 24. Hamlin around 24. Chase is finally coming into his own as a star driver now. What is he...24? In his 4th season. Would you say rookie Carl Edwards was better than Chase is right now? Exactly. Of course he was. Young talent today is very inexperienced, and they don't have the raw talent the rookies of a decade or so ago had to make up for experience
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