Let's Go Places
- Jan 12, 2014
Here's what will be kicking your ass next year.....Can't wait to see the NASCAR interpretation....
They flattened out the front to try to help it draft better. They had problems with the old nose when it came to stability pushing/being pushed.I’m a bit worried that is going to be a volatile car in the draft. Also that’s a very different front fascia than the others
What does a Flintstones supporting character have to do with this?
It's a toss-up who I dislike more, Gazoo or Scrappy-Doo.
Please tell me it has some Japanese meaning. The alternative appears to be the Flintstones' character is worshipped as some sort of early anime god.Gazoo Racing...think TRD for Europe although GR has taken over branding in the NHRA
Please tell me it has some Japanese meaning. The alternative appears to be the Flintstones' character is worshipped as some sort of early anime god.
More to the point, Toyota has considerable brand equity in 'TRD'. Why cause confusion by ditching that for a name that has such negative connotations in North America? Or maybe only us geezers remember the only good thing about Gazoo was that Harvey Korman did great voice work.
Yeah, I agree on the marketing and branding thing.....Congratulations to Toyota for the Media Activation Award for 2023.Regardless of what it means, at least in English it sounds incredibly stupid and it's hard to take seriously. Marketing and branding is a skill and an art form and not everything translates well, especially certain languages, Japanese being one of them.
"The very origin is a Japanese word, 'gazo,' which means 'picture' or 'image,'" Toyota motorsport boss Koei Saga told Autocar.
"Almost 20 years ago our president wanted to change the structure of our company and he introduced what at the time was a very new online system using images of cars for the reselling of used cars," Saga added.
"They called this internet site gazoo.com, using the English spelling of the word."
This explains the meaning behind the name of that particular website -- one dedicated to used cars, but it doesn't have anything to do with racing per se.
Another evolutionary step took place, and it had to do with Toyota engineers having a mental image, or gazo, of garages filled with unique cars, similar to the appearance of the cars' side profiles on the company's online used car website. Gazo, in effect, came to mean the same as "garage" for Toyota engineers, even though the actual word for garage is different in Japanese. (Garage is gareji in Japanese, one of a handful of modern words that came into the language just in the 20th century from English).
I don’t pull for Toyotas, but that is a great looking race car. My first car I ever had was a 1974 Corolla, then later had a new 76 SR-5. Last Yota I ever owned. A couple years ago I was issued a Camry rental car. Was expecting more, but did not like it. This looks NOTHING like a Camry. When did they make a two door sports car version? Looks like the love child from a Camry late night mating with a GR86!