Naitch
NASCAR needs a driver's union
Woah, woah, woah... that's the same Fenway?!
7 years a Nascar fan. 5 years a baseball fan. Polock forever
Proof that it hasn't been effective
Fenway is one of the most known names in sports and basically has a cult of personality in New England. If I had any power in Fenway, I would've thrown money at signing Joey Logano, put the Sox and NESN on the car and tried talking Dunkin Donuts, CVS and WB Mason into sponsoring the car for some races. Logano is the only New Englander in the field and the parent company of the Boston Red Sox owns a race team, it's such a natural connection.
Logano in the #6 Dunkin Donuts/CVS Ford would've at least given New Englanders a home driver/team combination. Heavily advertise Logano on NESN and have him do guest spots on shows. I assume that he would've some some merch too.