NASCAR - Television Ratings Thread

FLRacingFan said:
Households in Nielsen’s sampling register which person within the home is watching what.


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Sports on TV: The Ultimate Nielsen FAQ

Everything you need to know about the coin of the realm in the continually changing sports TV marketplace.
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So, of the 2.5 million (estimated) viewers for Talladega, how many of those people actually had a Nielsen meter in their household? And what is the incentive for these folks to accurately submit who is watching what, and when they stop watching?
 
2 Sweet said:
So, of the 2.5 million (estimated) viewers for Talladega, how many of those people actually had a Nielsen meter in their household? And what is the incentive for these folks to accurately submit who is watching what, and when they stop watching?
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What’s their incentive to lie?

The statistical sample is 40k households containing about 100k users. The results are extrapolated to the overall TV universe from there.
 
FLRacingFan said:
What’s their incentive to lie?

The statistical sample is 40k households containing about 100k users. The results are extrapolated to the overall TV universe from there.
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I don't know. Laziness?

If it takes an extra two seconds to tell the Nielsen thing who is watching or when they stop watching, I don't see a lot people following the guidelines. From everything I have learned about Nielsen ratings and the processes used to obtain their info, there just doesn't seem like a very accurate way to accumulate the data used to represent all these different figures. I'm not suggesting the numbers are wildly inaccurate, but I would take them all with a grain of salt at the very least.
 
2 Sweet said:
So, of the 2.5 million (estimated) viewers for Talladega, how many of those people actually had a Nielsen meter in their household? And what is the incentive for these folks to accurately submit who is watching what, and when they stop watching?
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nothing. They get paid to have the box regardless. How many homes have multiple TV's being used to watch different programming? It's nothing but a rough estimate. Meanwhile in the real world, Nascar is getting a full time broadcaster for the Xfinity races with even wider coverage than previous broadcasting. That's something that other racing series can only dream about.
 
2 Sweet said:
I don't know. Laziness?

If it takes an extra two seconds to tell the Nielsen thing who is watching or when they stop watching, I don't see a lot people following the guidelines. From everything I have learned about Nielsen ratings and the processes used to obtain their info, there just doesn't seem like a very accurate way to accumulate the data used to represent all these different figures. I'm not suggesting the numbers are wildly inaccurate, but I would take them all with a grain of salt at the very least.
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The networks have agreed this is the best way to conduct to estimate and record viewership. Other proposals have been heard, and turned down. Until someone comes up with a better sampling method, this is what ad dollars are sold against. The suggestion that a kid might be telling the master unit that they’re actually their mom is not very convincing in itself.
 
2 Sweet said:
^ How, exactly, is this determined? There doesn't seem to be any realistic way to obtain this info unless the viewers are being polled directly and submitting their ages, and I know that's not the case.
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I’m sure glad that @FLRacingFan answered because I don’t know a thing about how these things are figured. The hardest thing for me to believe was the very low number of people between between 18-49 that watched Sunday and how far off it was from last year.
 
FLRacingFan said:
What’s their incentive to lie?

The statistical sample is 40k households containing about 100k users. The results are extrapolated to the overall TV universe from there.
Click to expand...

Exactly. Nielsen is not for or against any of the programming they meter. It’s just numbers to them.
 
AlTerego said:
I’m sure glad that @FLRacingFan answered because I don’t know a thing about how these things are figured. The hardest thing for me to believe was the very low number of people between between 18-49 that watched Sunday and how far off it was from last year.
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yeah buddy, that is something to lose sleep over for sure.
 
FLRacingFan said:
The networks have agreed this is the best way to conduct to estimate and record viewership. Other proposals have been heard, and turned down. Until someone comes up with a better sampling method, this is what ad dollars are sold against. The suggestion that a kid might be telling the master unit that they’re actually their mom is not very convincing in itself.
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Yes to everything you said. Even if Nielsen messed things up in the way it tabulates ratings it doesn’t matter as that is what the advertisers use. Until someone comes up with a better way Nielsen is king.
 
Conover said:
I guess NASCAR needs Taylor Swift to dump Kelce and hook up with Chase Elliott 😍
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The Swift effect is real:

  • Based on Nielsen Fast National figures (not including Out of Home metrics), viewership among teen girls (age 12-17) spiked 53% from the season-to-date average of the first three weeks of SNF, while the audience among Women aged 18-24 was up 24%, and Women 35+ increased 34%. The collective growth resulted in an approximate viewership increase of more than two million female viewers.
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donthaveanickname said:
What number would be low enough to re-think the playoffs?
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I don’t think getting rid of the playoffs would change viewership for the last 10 races. Anyone that goes up against the NFL is fighting a losing battle but Nascar still has millions of loyal fans that tune in.
 
AlTerego said:
I don’t think getting rid of the playoffs would change viewership for the last 10 races. Anyone that goes up against the NFL is fighting a losing battle but Nascar still has millions of loyal fans that tune in.
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I’m actually shocked there isn’t a bump in the Carolinas with how god awful the Panthers are.

Local affiliates should run a ticker on air apologizing for having to broadcast this ****.
 
AlTerego said:
I don’t think getting rid of the playoffs would change viewership for the last 10 races. Anyone that goes up against the NFL is fighting a losing battle but Nascar still has millions of loyal fans that tune in.
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It really is insane how all consuming the NFL and College Football are nowadays
 
Homestead held up a lot better than most of the other playoff races so far.

Cup - 2.25M (2.311M)
Xfinity - 844k (751k)
Truck - 335k (397k)

F1 U.S. GP - 882k (1.113M) Includes 90 minutes of pre-race

Didn’t see the F1 Sprint so it doesn’t appear that it cracked 150k.

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Race-specific audience for F1 at COTA was 1.17M (1.34M). ABC F1 races have this weird quirk where the pre-race show is included with the race as one broadcast, something to get around commercials or whatever, and has to be revised afterwards. So still down, just not quite as much as the initial figure.
 
AndyMarquisLive said:
F1's reached its peak in the US I think.

It's boring. The same guy wins literally every week.
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Depends on how next season goes I think. All things considered I think they’re fortunate that this season has mostly been flat despite one overwhelmingly dominant (even by F1 standards) driver. If the rest of the field can rein him in I could see interest swell again. Don’t think they can afford two absurdly dominant seasons in a row though, and I especially don’t think they can afford a third, before the new regulations debut in 2026.

There’s a set of about eight different guys who can challenge for a podium behind Verstappen on any given weekend so the recipe for a competitive championship is there.
 
F1 is going through an unsustainable boom just like NASCAR did from 1995-2006 or so. It’ll right itself when all the Netflix fans that are only watching for the drama drop off.
 
Efisher131 said:
F1 is going through an unsustainable boom just like NASCAR did from 1995-2006 or so. It’ll right itself when all the Netflix fans that are only watching for the drama drop off.
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That’s really it. You had some incredible competition in those years, some serious on track drama, and the greatest championship battle since Lauda/Hunt.

I’d argue NASCAR is hurting bad for some drama. 2021’s Hendrick vs Gibbs was absolutely awesome, with Bowman spinning out Denny for the win at Martinsville and Larson barely holding off Truex
 
Martinsville

Cup - 2.196M (2.541M)
Xfinity - 933k (on NBC last year; 863k on NBCSN in ‘21)

F1 Mexico City - 1.46M for the race-only portion, a record since the event was added back to the calendar in 2015 (full telecast w/pre-race averaged 1.08M)

www.sportsmediawatch.com

Weekly sports ratings: NFL, World Series, NBA and more

The latest weekly sports ratings charts include a strong Sunday afternoon for the NFL and two of the smallest World Series audiences ever.
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Jon Lewis on NASCAR's TV Viewership: Streaming, Ratings, and the Changing Market - The Daily Downforce

There are very few things in NASCAR that strike a nerve like TV viewership and TV ratings. TV ratings are everything, but, the TV landscape is also changing. Streaming is starting to gain traction in the modern sports media market, but, how can fans interpret all of these numbers and terms in...
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I like Jon Lewis aka Pat Paulson and I thought he did a good job explaining why broadcast ratings are not as important as some seem to think.
 
Charlie Spencer said:
I'd pay more attention to the 'NASCAR vs. F1' numbers if F1 was the only other televised sport NASCAR is competing with for viewers.
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F1 was higher in the 18-49 on Sunday, but not much.

I don't think there's any reason to panic. The main reason for the double digit drops during the playoffs is Chase Elliott missing out.

NASCAR just needs to make sure Chase Elliott makes it to the final four every year from now on. (I'm being facetious.)

Plus, there were some huge games in that 1pm window. Most of the country either had Rams/Cowboys (Cowboys are ALWAYS an enormous ratings draw, which is why their games are usually in primetime) or Eagles/Redskins on Fox at 1pm, and then CBS had the Jaguars/Steelers game that should've been flexed to primetime and the Battle of MetLife in the 1pm window.
 
FLRacingFan said:
Martinsville

Cup - 2.196M (2.541M)
Xfinity - 933k (on NBC last year; 863k on NBCSN in ‘21)

F1 Mexico City - 1.46M for the race-only portion, a record since the event was added back to the calendar in 2015 (full telecast w/pre-race averaged 1.08M)

www.sportsmediawatch.com

Weekly sports ratings: NFL, World Series, NBA and more

The latest weekly sports ratings charts include a strong Sunday afternoon for the NFL and two of the smallest World Series audiences ever.
www.sportsmediawatch.com www.sportsmediawatch.com
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I was reading that the 18-49 demo was at 13% which seems like a lower number than it was before NFL games started.
 
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