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HMS 4-life
Households in Nielsen’s sampling register which person within the home is watching what.
Sports on TV: The Ultimate Nielsen FAQ
Everything you need to know about the coin of the realm in the continually changing sports TV marketplace.theathletic.com
So, of the 2.5 million (estimated) viewers for Talladega, how many of those people actually had a Nielsen meter in their household? And what is the incentive for these folks to accurately submit who is watching what, and when they stop watching?