Playoff races are up against the NFL. Even I watch the NFL instead of NASCAR on Sundays.
I'm making a point about the fanbases. Even here, your comments are NHL = good, ratings = don't care, but NASCAR = bad, ratings = I care because it proves I hate it.
I mean, NASCAR fans are doing more damage to the sport than anything. Why the **** would anyone want to watch when all NASCAR fans do is "the ratings suck and nobody watches" and "the sport sucks" and constantly ****mouth it? If you guys really love the sport, you'd encourage people to tune in or tell them to go to their local track, not constantly ****mouth it and tell everyone how terrible it is.
Hockey's low ratings are excused. They're using the same excuses as NASCAR's using for their lowest ratings in a quarter century. And even their "high ratings" in the Stanley Cup Finals don't really draw that many viewers. The games on NBCSN get less viewers than the news on MSNBC.
But this is my point. NHL, and NFL, and NBA, and MLB fans are different.
As for excitement... ice hockey is far and away the most exciting sport in the world. Not even close. Yet, even with that "good demographic", their ratings are equivalent of a CW show. So, maybe it's not about the excitement level.
NASCAR has the worst fans in all of sports. Fans could watch the most thrilling race in history and still ****mouth it nonstop because they hate Danica and they hate Brian France and the race was only exciting because of "manufactured drama" or something. All NASCAR fans do it bitch and whine.
Again, they know the ratings woes, but instead of doing things to get other people interested in it, as NHL fans (for instance) do, they ****mouth it.