All Star Race ratings plummet 15%

ChexOrWrex said:
Gotta adapt with the trends man. Company will have to learn to lay off the intrusive ads. PageFair is supposed to have a platform that guides publishers to have acceptable forms of online advertising. Not knocking you man, just saying its the way of the internet. Its not a stable enviroment
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Yep, people just don't want ads. Whether it be with adblock,or a youtube add blocker, hell even with home DVRs. People just don't want to watch 30 second add clips.
 
KevinWI said:
Yeah, PageFair and the "whitelisting" stuff that AdBlock Plus has introduced are great in theory, but you and I both know that 99% of people who use ad blockers want ALL ads blocked, regardless if they're done tastefully.
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True true. I've see some companies make their users have to pay to see their content or have splash page that tells the user the rules of the page, and a major rule is disabling adblockers. Savvy savvy
 
ChexOrWrex said:
True true. I've see some companies make their users have to pay to see their content or have splash page that tells the user the rules of the page, and a major rule is disabling adblockers. Savvy savvy
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You can do that but the problem is cutting out people using adblockers is that a lot of them will say "Screw it" and go elsewhere. You have to have major name recognition or loyalty to get people to actually turn off their plugin and go into your site if you go that route.
 
KevinWI said:
You can do that but the problem is cutting out people using adblockers is that a lot of them will say "Screw it" and go elsewhere. You have to have major name recognition or loyalty to get people to actually turn off their plugin and go into your site if you go that route.
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Some people are too damn lazy. It takes 2 clicks to disable an adblocker for a certain site.
 
ChexOrWrex said:
True. although I dont know if the good racing is a product of this new car or the rule changes or a combo of both
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I can tell you it's not what I've heard as much as what I haven't heard. I haven't heard a single driver, at the end of the race, talk about being satisfied with a fifth place finish and saying "it was a good points day". NASCAR's eliminated the deal where drivers can 10th place the field to death their way in to the Chase.
 
I will admit to having an AdBlock but it truly has nothing to do with blocking ads, it's about blocking the video popup ads. Not everyone is on a high speed internet connection. My satellite internet is slower than dial-up most days and I can't sit and wait six minutes for a video to load to visit a website.

Video ads are highly obtrusive and way too standard now. I remember when the old msnbc.com started using obtrusive ads and video ads - I quit going on there.
 
AndyMarquisLive said:
I will admit to having an AdBlock but it truly has nothing to do with blocking ads, it's about blocking the video popup ads. Not everyone is on a high speed internet connection. My satellite internet is slower than dial-up most days and I can't sit and wait six minutes for a video to load to visit a website.

Video ads are highly obtrusive and way too standard now. I remember when the old msnbc.com started using obtrusive ads and video ads - I quit going on there.
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People are fed up with intrusive & annoying ads and ad blockers block every ad registered on the page - banner ads included as well as the video ads. As a result the sites do suffer but it's their duty to change with the clients. It's not like the people who work in media don't understand that it's an everchanging environment with our tech trends in the country.
 
The internet is still evolving. Advertisers have the prerogative to advertise on the internet and I have the prerogative to prevent them from getting in my face and tracking me.
 
Ad blocker plus is the best thing I have ever added to my web browser , but its funny, it works better on Firefox then Chrome for me for some reason, the few times that I use Chrome, I see ads that I dont see when on Firefox .


And unauthorized streams of races are not going anywhere anytime soon.
 
ChexOrWrex said:
People are fed up with intrusive & annoying ads and ad blockers block every ad registered on the page - banner ads included as well as the video ads. As a result the sites do suffer but it's their duty to change with the clients. It's not like the people who work in media don't understand that it's an everchanging environment with our tech trends in the country.
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People who work in advertising DO NOT GET IT. I dealt with this at a previous job. They think that bigger, louder and more annoying is how you get people's attention when all it does is piss them off. That's what gets me about the resistance to NASCAR Nonstop. If I can see the race while an ad is running, I'm more likely to notice your product vs. walking away from the TV during a four minute TNT commercial break or flipping the channel and not tuning back in.

There are ways to embed banner ads on pages which they won't be blocked by ad blockers and, honestly, that's how it has to be done. The video ads have no place. I know the majority of Americans live in the cities and suburbs but there's still a very large number of Americans like myself in rural areas who don't have access to broadband internet or have to rely on satellite internet which is worse than dial-up.
 
KevinWI said:
Blow me. How are websites supposed to monetize content without banner ads, a**hole? The Verge and Gizmodo can eat the loss, we couldn't. We saw it coming a mile away, but there's not really many solutions. A JavaScript solution to make the ads load first (thereby by blocking people using ad blockers from seeing anything) would just turn people away (and there are ways around that anyway). We weren't big enough for a pay wall and it's hard to employ 8 full-time writers on donations.

The problem our (and I'm in my mid-20s, so I'll include myself in this) generation has is that we think we have a right to something for free simply because it exists.

Personally, I would love it if somebody threw a molotov ****tail in the face of the AdBlock Plus people and you can ******* quote me on that.
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The problem is that websites like the one you worked for are using a dead business model to try and make money.

Edit: NASCAR has a similar problem actually.
 
AndyMarquisLive said:
I can tell you it's not what I've heard as much as what I haven't heard. I haven't heard a single driver, at the end of the race, talk about being satisfied with a fifth place finish and saying "it was a good points day". NASCAR's eliminated the deal where drivers can 10th place the field to death their way in to the Chase.
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I think this is a great point, but it's going to take more than just drivers going all out for win.

#1) Bring back the slingshot. I have the privelage of living in New Hampshire and I get to see the Modifieds race at Loudon. It's a real treat to watch because they cars can draft each other. The last time I saw that in cup Ricky Bobby was driving.
#2) Too many commercials
#3) Announcers who insult your intelligence. I don't talk about NASCAR at work at all because I find DW so embarrassing.
#4) TV directors with ADD. Can I please see more than 6 seconds of a battle before you switch cameras? pretty please?

and finally:

Brian France sucking the sport for every last dollar he can. Nothing gets fixed until he's gone.
 
Zerkfitting said:
The racing has been good this year. I hope they don't go with any knee-jerk changes just to get a better number. I wonder how the audience compares over a long period of time.
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Dont worry Nascar would never evah use gimmicks. Brian has to much integrity for that.
 
Why do kids always think that commercials are the villans ? Commercials are the good guys .Without commercials there is no Nascar.
 
ted@economy said:
Why do kids always think that commercials are the villans ? Commercials are the good guys .Without commercials there is no Nascar.
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It's annoying to know they they CAN go side by side every break, but CHOOSE not to. NASCAR has always been in competition with Indy car and in this area, Indy car is winning.

I remember a time when NASCAR would come back live, even smack dab in the middle of commercial break, if a caution came out. Now we hear "while we were away" too many times because there is more ad time than on air time.
 
ted@economy said:
Why do kids always think that commercials are the villans ? Commercials are the good guys .Without commercials there is no Nascar.
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You watch em and enjoy them then, I will continue to fast-forward thru the commercials. I refuse to waste an hour of my day off watching the same stupid commercial over and over again.
 
The reason Indy car has side by side all race is because their ratings are so low. Advertisers have been reluctant with nascar because they don't wanna give up 100% of the screen ads that reach many more people. Though I agree. Side by side needs to happen all race
 
Kyle18fan said:
You watch em and enjoy them then, I will continue to fast-forward thru the commercials. I refuse to waste an hour of my day off watching the same stupid commercial over and over again.
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They're on loop the entire broadcast. Viagra, Cialis, KFC. Watching them over and over every week isn't going to make me buy them.
 
FLRacingFan said:
They're on loop the entire broadcast. Viagra, Cialis, KFC. Watching them over and over every week isn't going to make me buy them.
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Its gotten past the point of being ridiculous, I even record the morning news to avoid the commercials. I will be watching Monaco, Indy and the Coke 600, imagine how many hours of commercials those three races will air, 3 or 4 hours worth I bet
 
I actually don't mind the commercials so much. It's all about time management.
When a commercial comes on, it gives me time to pee, grab another beverage or post to R-F (or all three.) :D
 
Them "side by side" commercials piss me off too, I fast-forward thru them even faster :mad:
 
I try and stay a few minutes behind so I can FF through the commercials, which sucks if I want to spend time in race day threads like here or on NTG forum.
 
BobbyFord said:
I actually don't mind the commercials so much. It's all about time management.
When a commercial comes on, it gives me time to pee, grab another beverage or post to R-F (or all three.) :D
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Only have two hands how can you do all three at once.
 
sloggie said:
The problem is that websites like the one you worked for are using a dead business model to try and make money.

Edit: NASCAR has a similar problem actually.
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Advertising supported content isn't dead just because entitled assholes think they have a right to steal server bandwidth. Not every website can survive on donations or a paywall.
 
Kyle18fan said:
Its gotten past the point of being ridiculous, I even record the morning news to avoid the commercials. I will be watching Monaco, Indy and the Coke 600, imagine how many hours of commercials those three races will air, 3 or 4 hours worth I bet
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k18 ---- yep....time a feller could be postin on a racin forum !

lookin forward ta indy / 600 day myself .....adv an all !
 
Ratings down?
Green flag at nearly 10pm eastern
The Waltrips
Stock cars which seem to have as much downforce as Indy cars
One lap after restart clean air equals 15 car lengths ahead
New points system
Again The Waltrips-once a cheater always a cheater
 
Yeah, the green flag was way too late. Was that planned?
Move the race to a NC short track. You still get the "home state" vibe that the teams want, while going to a track the fans would actually like, and there isn't an advantage to any of the 1.5 miles "ringers".
 
Speedbowl14 said:
Yeah, the green flag was way too late. Was that planned?
Move the race to a NC short track. You still get the "home state" vibe that the teams want, while going to a track the fans would actually like, and there isn't an advantage to any of the 1.5 miles "ringers".
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Welcome Speedbowl . Actually , I think teams want 'home town' , not 'home state . I really don't like the WWF event being at Charlotte either , but how many fans would a short track hold , how many hotel rooms and campgrounds etc. . ? Martinsville and Bristol have grown with the sport , are there others that size ?
 
ChexOrWrex said:
Yeah sorry, majority of nascar's money does not come from cable subscribers & a channel that you bitch the most about. Try again.
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See how long a sponsor will keep investing their money in the teams that you and i and the rest of the fans like if the ratings keep dropping. It's all about exposure. No exposure, no money.
 
Nitro Dude said:
See how long a sponsor will keep investing their money in the teams that you and i and the rest of the fans like if the ratings keep dropping. It's all about exposure. No exposure, no money.
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Nailed it.

Without the TV coverage that they have, the sport would be long gone. No other sport is tied so closely to sponsorship dollars like Nascar, it's all about advertising and getting your brand on TV.

The more people that tune out, the smaller the audience is for your brand. You're going to start seeing more and more sponsors leaving the sport if the numbers continue to fall.
 
Go Panthers said:
Nailed it.

Without the TV coverage that they have, the sport would be long gone. No other sport is tied so closely to sponsorship dollars like Nascar, it's all about advertising and getting your brand on TV.

The more people that tune out, the smaller the audience is for your brand. You're going to start seeing more and more sponsors leaving the sport if the numbers continue to fall.
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Right on . Nascar fans used to be an audience that companies wanted to advertise to , now ...not so much . They're just a bunch of kids with a fast forward button and no money . Might as well invest in bite coins .
 
How bad would it have to get before we can't see the races that we'd like to watch? I know I'm not panicking about any of it. We've got a long way to go to drop to the IRL level. I don't follow that series but aren't all of their races still being televised?
 
I don't know what the reason is but I find it funny when people blame other fans for ratings when the actual system is based off of estimates and a small sampling of real data. If I watch something online, I don't feel bad cause I can't effect ratings anyway.
 
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