I'm not sure what you're reading, watching or listening to, but aside from about three people here, I don't see ANYBODY making all that big of a deal over him. I can't tell you the last time I saw him in a commercial or a print ad, I haven't been seeing him show up on non NASCAR media outlets recently, what's all of this attention you keep talking about? Personally, I'd LOVE to see some. I have no idea what he's been up to the whole off season. Maybe you could point towards something you have seen recently so I can catch up. I've lived through the hype surrounding two Earnhardts, Gordon, Danica, Kyle Busch, Tony Stewart and few others, and if what Chase is getting is hype, then the definition of the word has been dialed down about 80%.