Economy, Shmonoy, the thing is, NASCAR is on the down swing and it doesn't look like anyone that can change it is finding the answer. Here's my two cents, and if I've given before, just add this to my account. Since 1984, the sport has grown leaps and bounds and continued for many years. NASCAR had a great sponsor with RJ Reynolds and THEY had a great sports marketing team. ESPN also had a hand in the growth because they began to televise more and more races. As time moved forward, other networks wanted in on the growth and as such, not all races were on the same network. As the sport grew, so did the revenues, especially from TV and then came the bidding wars. Also around that time, there became a true competition to own the tracks and one by one, they have been selling out to either Bruton Smith, or ISC (France). Then came the building of new tracks around the country to spread the wealth, so to speak. Again, it was either Smith (SMI) or France (ISC) doing the building.
Sooner or later, the goose that laid the golden egg would die, leaving the eggs to hatch, and who knows what would become of the sport. When Big Bill and Little Bill died, Brian took controls of the sport and we have seen changes like no other since. But I do believe that one of the reasons for the down turn is too much exposure and maybe even more responsible is that there are too many cars that can win each and every week. There is no real identity in the sport, all the cars look the same and the drivers are all, with few exceptions, little guys who probably don't know what a back yard mechanic is. The sport wants to be specialized, but it doesn't. No longer is a good crew chief allowed to tweak the cars so that it is better than the rest. When a 1/16th of an inch can cost a team big money, yet they can't put a computer in the car, it's no longer just the good old boys out there trading sheet metal.
I will say that the racing has been closer than ever, so with that said, why are people heading for the hills? For many of us old fashioned race fans, racing is what it is all about, but the sport needs a FEW heros and a FEW villians. Today we have way too many of each.
Maybe that was a nickel's worth...