Chase ratings continue to fall

•France talks...a little, about TV Ratings: Dustin Long of the Virginian Pilot got in two questions to NASCAR Chairman Brian France about TV ratings as he walked out of a press conference room after having announced that NASCAR will switch to E15 fuel beginning next year in Cup, Nationwide and Trucks. Here's Brian on the declining TV ratings:
Brian: "We're working on it. Racing is great and over time that takes care of things. We'd like to have better ratings but we will over time.''
On what more he can do and the idea doing like IndyCar with commercials and the race sharing the TV screen together: "We'll look at everything we can do. Ultimately, the racing, which is phenomenal, will carry the day. That's our product.''(Virginian Pilot)(10-17-2010)

Brian's Lips are moving and he's not saying anything. He sounds like he's running for Senator or something. "What are we going to do? WHATEVER IT TAKES TO MAKE US EVEN GREATER THAN WE ALREADY ARE!"
 
Brian's Lips are moving and he's not saying anything. He sounds like he's running for Senator or something. "What are we going to do? WHATEVER IT TAKES TO MAKE US EVEN GREATER THAN WE ALREADY ARE!"

He's a CEO. Therefore, he is a politician. Need I say more?
 
ABC overnight rating for Charlotte, according to SportsBusiness Daily, was down from 3.0 to 2.9. Those are the overnight ratings. Normally the finals are up ever so slightly. If that's the case, it should prove once and for all to the powers that be @ ABC/ESPN that the move from the ABC network to ESPN has produced a significant drop in viewers over last years Chase races.
 
ABC overnight rating for Charlotte, according to SportsBusiness Daily, was down from 3.0 to 2.9. Those are the overnight ratings. Normally the finals are up ever so slightly. If that's the case, it should prove once and for all to the powers that be @ ABC/ESPN that the move from the ABC network to ESPN has produced a significant drop in viewers over last years Chase races.

Don't worry the racing is "phenomenal" right now.They will be back once they figure it out.
 
ABC overnight rating for Charlotte, according to SportsBusiness Daily, was down from 3.0 to 2.9. Those are the overnight ratings. Normally the finals are up ever so slightly. If that's the case, it should prove once and for all to the powers that be @ ABC/ESPN that the move from the ABC network to ESPN has produced a significant drop in viewers over last years Chase races.

I think it's more about not being up against the NFL than the switch to cable.
 
I think it's more about not being up against the NFL than the switch to cable.

OK, let me try to explain this. There have been no NFL games up against this race for the previous four years that this race has been on ABC. While the ratings have declined for this exact same race year after year, they've only varied slightly. ALL other Chase races that were on ABC are now on ESPN. They've had a 20% plus decrease in viewers over last years and previous years races on ABC. ABC = small drop in ratings. ESPN = HUGE drop in ratings. Pretty simple. Not that it really solves anything anyway but the move from ABC televised Chase races to ESPN televised Chase races have drastically cut into their viewing audience.
 
Well the bigger picture issue here is that ratings continue to drop no matter if it is on ABC< FOX<<ESPN<<< or The Cartoon network. What is even more disturbing is that the stands at Charlotte were, at best half full. I've never seen that track that empty for a Cup race, at least in the last 15 years anyway. France better get his head out of his ass, his product is not as good as he thinks it is. If it was the stands would be full for every race and the tv ratings would be higher.
 
Is it really the product?...I know that we are all fairly disillusioned by some of the recent changes in CUP but from talking to my rellies in Cali your economy is still in pretty tough times.....as is the rest of the world.

However of late your dollar has been taking a bit of a beating, which of course will raise the price of anything imported.....and what isnt these days?...we cant compete with the labour costs in Asia

I just bought a few Green backs as I'm scoming up for thanksgiving and I got 75c for each of my lousy bucks. It was many years ago that it was 55c.

So as much as you want to bash Nascar....and there are many reasons to do that,.....I still say that a lot of peeps are trying to survive before spending large on entertainment

Of course this is JMHO :cool:
 
IMHO.... The racing this year has been the best I have seen in years.

I am sure the economy has something to do with the declining ratings and poor attendance, but I also believe that the access we have with the internet and other venues have contributed to the demise of the sport that I love so dearly.

I for one did not watch the race Saturday night. I was down at Winchester watching some damn good racing. I did follow the cup race on my phone.

Does that count for any ratings?
 
OK, let me try to explain this. There have been no NFL games up against this race for the previous four years that this race has been on ABC. While the ratings have declined for this exact same race year after year, they've only varied slightly. ALL other Chase races that were on ABC are now on ESPN. They've had a 20% plus decrease in viewers over last years and previous years races on ABC. ABC = small drop in ratings. ESPN = HUGE drop in ratings. Pretty simple. Not that it really solves anything anyway but the move from ABC televised Chase races to ESPN televised Chase races have drastically cut into their viewing audience.

It's like an urban myth that just keeps going on and on . No relation to reality.
 
Is it really the product?...I know that we are all fairly disillusioned by some of the recent changes in CUP but from talking to my rellies in Cali your economy is still in pretty tough times.....as is the rest of the world.

However of late your dollar has been taking a bit of a beating, which of course will raise the price of anything imported.....and what isnt these days?...we cant compete with the labour costs in Asia

I just bought a few Green backs as I'm scoming up for thanksgiving and I got 75c for each of my lousy bucks. It was many years ago that it was 55c.

So as much as you want to bash Nascar....and there are many reasons to do that,.....I still say that a lot of peeps are trying to survive before spending large on entertainment

Of course this is JMHO :cool:

I know plenty of people that have spent their last dollar to go to the NASCAR race when it came here to town.No matter what bills were due that month.So I'm not believing the story of the economy is bad.
 
I know plenty of people that have spent their last dollar to go to the NASCAR race when it came here to town.No matter what bills were due that month.So I'm not believing the story of the economy is bad.

Then, Mr Honcho, ...you know a lot of idiots
 
Maybe I do.I'm sure you never skimped on something to do something else that month.but they caught the bill up the next month.

Mike, I hear ya, but come on...have you seen the lines of people who show up at those mortgage refinancing events....in Los Angeles it was mind blowing the amount

...the ecomony is definitely a large factor. as Ripley would say.....Believe it,....or not
 
He isn't the only one. I've seen plenty of people that will go out on the town instead of paying bills.

I almost feel like this is the standard with no one being responsible for their actions today.

I have to edit this....

My Father would rise from the grave and beat my arse if I ever negected my home and my family.
 
I don't understand how you folks can argue that the bad economy is keeping people away from attending races. If that were true, television ratings would be up, not down. Actually a truly bad economy might drive people toward entertainment (as a diversion ) rather than way from it.
 
I don't understand how you folks can argue that the bad economy is keeping people away from attending races. If that were true, television ratings would be up, not down. Actually a truly bad economy might drive people toward entertainment (as a diversion ) rather than way from it.

Local tracks this year was just fine!
 
I don't understand how you folks can argue that the bad economy is keeping people away from attending races. If that were true, television ratings would be up, not down. Actually a truly bad economy might drive people toward entertainment (as a diversion ) rather than way from it.

I see what you are saying and I believe you are right about the TV ratings. The product just isn't there anymore I don't think. To me it's either the racing isn't as good as it was when I started watching or I'm tired of seeing the same guys win most of the time or maybe I'm expecting too much, or maybe all of the above. I do know I don't like the COT and my belief is that has something to do with the actual racing, it doesn't appear to be as good as it was before that lump came along. I don't know what it is but I'm not into it like I was just a few years ago.

You guys have been fans way longer than me, is the racing worse or better than it was 10 years ago? I'm going to have to say worse.
 
Economy, Shmonoy, the thing is, NASCAR is on the down swing and it doesn't look like anyone that can change it is finding the answer. Here's my two cents, and if I've given before, just add this to my account. Since 1984, the sport has grown leaps and bounds and continued for many years. NASCAR had a great sponsor with RJ Reynolds and THEY had a great sports marketing team. ESPN also had a hand in the growth because they began to televise more and more races. As time moved forward, other networks wanted in on the growth and as such, not all races were on the same network. As the sport grew, so did the revenues, especially from TV and then came the bidding wars. Also around that time, there became a true competition to own the tracks and one by one, they have been selling out to either Bruton Smith, or ISC (France). Then came the building of new tracks around the country to spread the wealth, so to speak. Again, it was either Smith (SMI) or France (ISC) doing the building.

Sooner or later, the goose that laid the golden egg would die, leaving the eggs to hatch, and who knows what would become of the sport. When Big Bill and Little Bill died, Brian took controls of the sport and we have seen changes like no other since. But I do believe that one of the reasons for the down turn is too much exposure and maybe even more responsible is that there are too many cars that can win each and every week. There is no real identity in the sport, all the cars look the same and the drivers are all, with few exceptions, little guys who probably don't know what a back yard mechanic is. The sport wants to be specialized, but it doesn't. No longer is a good crew chief allowed to tweak the cars so that it is better than the rest. When a 1/16th of an inch can cost a team big money, yet they can't put a computer in the car, it's no longer just the good old boys out there trading sheet metal.

I will say that the racing has been closer than ever, so with that said, why are people heading for the hills? For many of us old fashioned race fans, racing is what it is all about, but the sport needs a FEW heros and a FEW villians. Today we have way too many of each.

Maybe that was a nickel's worth...:D
 
Economy, Shmonoy, the thing is, NASCAR is on the down swing and it doesn't look like anyone that can change it is finding the answer. Here's my two cents, and if I've given before, just add this to my account. Since 1984, the sport has grown leaps and bounds and continued for many years. NASCAR had a great sponsor with RJ Reynolds and THEY had a great sports marketing team. ESPN also had a hand in the growth because they began to televise more and more races. As time moved forward, other networks wanted in on the growth and as such, not all races were on the same network. As the sport grew, so did the revenues, especially from TV and then came the bidding wars. Also around that time, there became a true competition to own the tracks and one by one, they have been selling out to either Bruton Smith, or ISC (France). Then came the building of new tracks around the country to spread the wealth, so to speak. Again, it was either Smith (SMI) or France (ISC) doing the building.

Sooner or later, the goose that laid the golden egg would die, leaving the eggs to hatch, and who knows what would become of the sport. When Big Bill and Little Bill died, Brian took controls of the sport and we have seen changes like no other since. But I do believe that one of the reasons for the down turn is too much exposure and maybe even more responsible is that there are too many cars that can win each and every week. There is no real identity in the sport, all the cars look the same and the drivers are all, with few exceptions, little guys who probably don't know what a back yard mechanic is. The sport wants to be specialized, but it doesn't. No longer is a good crew chief allowed to tweak the cars so that it is better than the rest. When a 1/16th of an inch can cost a team big money, yet they can't put a computer in the car, it's no longer just the good old boys out there trading sheet metal.

I will say that the racing has been closer than ever, so with that said, why are people heading for the hills? For many of us old fashioned race fans, racing is what it is all about, but the sport needs a FEW heros and a FEW villians. Today we have way too many of each.

Maybe that was a nickel's worth...:D

Well said Buckaroo :beerbang:
 
I think they should change the name of Nascar to IROC. Think about it all the cars were the same and prepared the same. As Dave Despain says Nascar has become spek racing. I agree with him that this is the reason the ratings are dropping and people are tuning out. Not to mention the "chase" is stupid.
 
I don't know if this has been answered in here but when someone dvrs the race and watches it later are those ratings being accounted for? Because 95% of the time I dvr the race cause I'm either out or I just do it so I can skip the bull**** and commercials and cautions.
 
I think we all have valid points for the decline of Nascar, being an older fan like Buck( been watching Cup since the mid 60s) I can say the the IDENTITY factor is probably the biggest ONE thing for me. I can Identify with Joe Smith down the street who has a Modified, races it at my local track, works on it in his garage, and takes his wife out to the same Pub i frequent. I can't identify with JJ, I neveer see him, I don't know his wife and kids, I don't know where his garage is.....you get where I'm going with this. I know what Chasis Joe runs, I know the guy who built his engine, hell I've been to his shop, he's worked on my car! I also know how hard this guy works every week just so he can get his car on the track. Personalization, we don't have it any more at the high levels. Like Buck said these guys don't work on their cars, hell most of them don't even know the basics of a combustion engine. I say most, there are a few that probably can wield a good wrench. The cars, oh the cars, Nascar needs to get back to where we can tell the brands apart, NNS has done that to an extent. Hell now at least I know who is driving a Dodge and a Ford in that series. They need to do this at the Cup level too. It is a downward swing, some tracks won't make it, Fontana comes to mind. Those tracks will lose dates, possibly forever, if attendance does not pick up, and become housing developments or industrial parks. Nascar has lost its' IDENTITY, when and if it does regain it then look for the stands to start filling back up. At this point I can go to my local tracks 10-15 times per year, enjoy great racing, hang out with people I know, and watch my neighbor try to beat the big funded guy from the city. I can't do that when I go to Vegas for a Cup race, I can't hang out in the pits, shoot the ****, maybe even pick up a wrench myself. Nascar needs to listen to the fans instead of their wallets, because now it is biting them in the ass whether they want to acknowledge that or not.
 
I think we all have valid points for the decline of Nascar, being an older fan like Buck( been watching Cup since the mid 60s) I can say the the IDENTITY factor is probably the biggest ONE thing for me. I can Identify with Joe Smith down the street who has a Modified, races it at my local track, works on it in his garage, and takes his wife out to the same Pub i frequent. I can't identify with JJ, I neveer see him, I don't know his wife and kids, I don't know where his garage is.....you get where I'm going with this. I know what Chasis Joe runs, I know the guy who built his engine, hell I've been to his shop, he's worked on my car! I also know how hard this guy works every week just so he can get his car on the track. Personalization, we don't have it any more at the high levels. Like Buck said these guys don't work on their cars, hell most of them don't even know the basics of a combustion engine. I say most, there are a few that probably can wield a good wrench. The cars, oh the cars, Nascar needs to get back to where we can tell the brands apart, NNS has done that to an extent. Hell now at least I know who is driving a Dodge and a Ford in that series. They need to do this at the Cup level too. It is a downward swing, some tracks won't make it, Fontana comes to mind. Those tracks will lose dates, possibly forever, if attendance does not pick up, and become housing developments or industrial parks. Nascar has lost its' IDENTITY, when and if it does regain it then look for the stands to start filling back up. At this point I can go to my local tracks 10-15 times per year, enjoy great racing, hang out with people I know, and watch my neighbor try to beat the big funded guy from the city. I can't do that when I go to Vegas for a Cup race, I can't hang out in the pits, shoot the ****, maybe even pick up a wrench myself. Nascar needs to listen to the fans instead of their wallets, because now it is biting them in the ass whether they want to acknowledge that or not.

No offense Mopardh9 but if you're basing the decline in viewers and attendance on whether or not the average Joe can relate to NASCAR drivers or teams..... well, then this sport is doomed completely. It is a sport like and professional sport, way beyond the reality of the average Joe. Gone are the days when the average Joe can hang out in the pits. Pick up a wrench and start working on a Cup car? ..... In a dream maybe. NASCAR can never go back to those good ol' days. If those are the type of things that fans are looking for today, then their local track is where they should spend their money.

Maybe all of the rating declines and drop in attendance is exactly what this sport needs? A dose of reality. Maybe it's heading more in the direction of where you'd like it to go. Money is moving away from the sport from every direction. Personally, it's been great for me as a fan of the sport. I am paying less for my tickets. I'm paying less camp at or around the track. I'm watching some fantastic racing and enjoying every minute of it.

I too am am older fan. Not as old as you though! :D I was born in the early 60's. I attended my first race in the mid 70's and started watching religiously when it became available on TV. I'm not part of those declining numbers whether it's at the track or on TV. I still attend as many races as I can every year and don't see that changing anytime soon. I'll be there this weekend for Martinsville. I'll probably see half filled stands. Shorter lines at the concession stands. More leg room though! That's a plus.

By the way, I believe that this Sunday is six years, to the day, since the Hendrick plane crash @ Martinsville. Was anyone else there that day? I was there with my wife and kids.
 
Please set me straight then. How is that not reality?

I don't think that the facts support the theory that viewership drops because the races go from networks back to ESPN. Interested fans will find a way to watch.
 
Economy, Shmonoy, the thing is, NASCAR is on the down swing and it doesn't look like anyone that can change it is finding the answer. ......
Sooner or later, the goose that laid the golden egg would die, leaving the eggs to hatch,

I will say that the racing has been closer than ever, so with that said, why are people heading for the hills? For many of us old fashioned race fans, racing is what it is all about, but the sport needs a FEW heros and a FEW villians. Today we have way too many of each..:D

Right you are. I think the goose is a long way from dead , but Nascar isn't hitting on ways to save it yet. I think the sport needs MORE heros and villians to keep fan interest up. Boys Have At It is one bright light this year as it has gone a long way in creating them.The other thing that is an improvement is side by side restarts.
 
wallets, because now it is biting them in the ass whether they want to acknowledge that or not.

No offense Mopardh9 but if you're basing the decline in viewers and attendance on whether or not the average Joe can relate to NASCAR drivers or teams..... well, then this sport is doomed completely. It is a sport like and professional sport, way beyond the reality of the average Joe. Gone are the days when the average Joe can hang out in the pits. Pick up a wrench and start working on a Cup car? ..... In a dream maybe. NASCAR can never go back to those good ol' days. If those are the type of things that fans are looking for today, then their local track is where they should spend their money.

Thanks for re-affirming my point :D
 
I don't think that the facts support the theory that viewership drops because the races go from networks back to ESPN. Interested fans will find a way to watch.

I'll have to agree to disagree then. I'm not sure how the numbers can be read in any other way.
 
OK, let me try to explain this. There have been no NFL games up against this race for the previous four years that this race has been on ABC. While the ratings have declined for this exact same race year after year, they've only varied slightly. ALL other Chase races that were on ABC are now on ESPN. They've had a 20% plus decrease in viewers over last years and previous years races on ABC. ABC = small drop in ratings. ESPN = HUGE drop in ratings. Pretty simple. Not that it really solves anything anyway but the move from ABC televised Chase races to ESPN televised Chase races have drastically cut into their viewing audience.

The data doesn't agree with you. If you just compare the races on ABC, then you lost 17% of your viewers between the 2008 race and the 2010 race.

Unless you think 17% is a small number of viewers to lose.
 
The data doesn't agree with you. If you just compare the races on ABC, then you lost 17% of your viewers between the 2008 race and the 2010 race.

I think that we're simply basing our results on different sets of data. :beerbang:

I've been basing mine on the number of viewers which is what I found here. I've always found it to be pretty reliable.
 
I think that we're simply basing our results on different sets of data. :beerbang:

I've been basing mine on the number of viewers which is what I found here. I've always found it to be pretty reliable.

Using your link:
2008 ABC viewers for Charlotte: 6.04 million viewers.
2009 ABC viewers for Charlotte:: 5.45 million viewers.
2010 ABC viewers for Charlotte: 5.34 million viewers.

Net loss of viewers is 700,000 between 2008 and 2010 for ABC. That's quite a lot.

Side note: Martinsville ratings down 12% from last year.
 
Back
Top Bottom