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Skoalbandit33
Guest
That may come off as brash and arrogant, but it's true in many ways. And the "retaining existing fans" ship has already sailed. NASCAR needs a new attitude and direction, and that confidence is needed from their new marketing partner.
Amen as I can't see a time when I will quaff a Monster or other energy beverage as I am an old fart set in my ways and I like coffee. The last thing Monster needs to do is try and appeal to people like me as it is a waste of time. They need to go after young males.