It's Monster

NJJammer said:
I strongly urge all of you that are part of NASCAR's Fan Council to tell them you are AGAINST the caution clock every time you take the survey.
Click to expand...
We've been doing that since day one of the clocks use. The clock, the chase, heat races and more. We're in a race to see who gets kicked off of the council first.
 
dpkimmel2001 said:
It's either opinion or fact. When it's fact, it's great to see the source.
Click to expand...

It seems to be relying on a tweet by ESPN business reporter Darren Rovell that was mentioned a few times in this thread. According to the vague math he cited, the total would be between $20-$28 million. Rovell's sources are more likely to be solid than not. It was widely reported that Nextel / Sprint were initially paying $70 million, then Sprint renewed for the two final years at $50 million. I'm surprised at the prospect of it dropping quite that low, but not surprised that there was a decrease. I'd be surprised if there wasn't one.
 
gnomesayin said:
It seems to be relying on a tweet by ESPN business reporter Darren Rovell that was mentioned a few times in this thread. According to the vague math he cited, the total would be between $20-$28 million. Rovell's sources are more likely to be solid than not. It was widely reported that Nextel / Sprint were initially paying $70 million, then Sprint renewed for the two final years at $50 million. I'm surprised at the prospect of it dropping quite that low, but not surprised that there was a decrease. I'd be surprised if there wasn't one.
Click to expand...
Thanks. I didn't read TRL's post until I just did a search on Rovell in this thread. I guess we have to accept it for what it's worth without him having quoted any kind of source.
 
Charlie Spencer said:
That may explain why it's popular with younger generation males. That's usually only half of a generation.

I've been wondering about this. The NASCAR audience has seen a large increase in the percentage of female fans in the last 20 years. Will having a large number of showgirl types featured prominently at the track, on the TV coverage, and in the marketing affect that? Positively or negatively? I don't know anyone who attends other Monster-sponsored events, so I can't ask what effects this strategy has had elsewhere.
Click to expand...
Where I live there are a lot of girls that love to look at sexy girls. The Monster Super Cross brings in a lot of the entire family which is good for just about any sport.
 
Charlie Spencer said:
That may explain why it's popular with younger generation males. That's usually only half of a generation.

I've been wondering about this. The NASCAR audience has seen a large increase in the percentage of female fans in the last 20 years. Will having a large number of showgirl types featured prominently at the track, on the TV coverage, and in the marketing affect that? Positively or negatively? I don't know anyone who attends other Monster-sponsored events, so I can't ask what effects this strategy has had elsewhere.
Click to expand...

That's a valid question and I really don't know what the answer is. A huge portion of the middle-class suburban family audience NASCAR thought it was chasing in the early 2000's has disappeared anyway. The marketing aimed squarely at that safe middle ground demonstrably hasn't worked.

When you attend a Monster Supercross race, you see a lot of families including women. Frankly this goes for motocross events generally, Monster-sponsored or not. You'll find that a large percentage of families in attendance have a son or daughter that is a rider and participating in the sport on some level. But you'll also see a lot of young women accompanying the young men in attendance.

I can see hot girls dressed hotly anywhere. I'm not going to the races to see that. But it's undeniable that it adds to the 'atmosphere' for many of us. I'd certainly rather have them hanging around than not. I don't like the idea that some significant portion of women who are genuine racing fans might be turned off by this. There's a line, and in my experience Monster is aware and does a pretty good job of showcasing the girls without being too aggressive or off-putting about it.
 
Some of the concerns about pleasing the existing fanbase, while valid on some level, remind me of those restaurant rescue shows where the celebrity chef comes in to fix an ailing restaurant. The owner has a dining room that is 20% full at dinner time and is on the brink of bankruptcy, but when it's suggested that he needs to change the menu to attract new people, he's worried about what his regulars will think. Obviously NASCAR is not in that dire of a position, but they needed to recognize the trend and do something to shake it up. Whether they sought out Monster or fell into it accidentally, this gives them an opening for a fresh reboot.
 
2 Sweet said:
Wanna make Nascar like football?

Take the 40 Cup teams and have them face each other in individual one-on-one races. 20 races a week, each driver has 20 matchups a year. Every track is identical. Each individual race is an hour long. Every lap led is a point. Caution/restart every 15 minutes. End of the race, the driver with the most laps led gets the win. If you wreck or blow up, call a timeout and continue racing with your backup car.

At the end of the season, seed the top 12 drivers by W-L record in an elimination bracket until one remains.

How stupid does that sound? Well until this happens, don't try and compare Nascar to the NFL.
Click to expand...

I'm not even going to lie that sounds pretty damn entertaining. That might legitimately be a really good way to bring viewers to the sport. It'd be really easy to follow for casuals, and I'd actually be interested in how differently the cars would be set up then versus now. If I win the lottery and the jackpot is big enough, I'd buy this idea.
 
gnomesayin said:
Some of the concerns about pleasing the existing fanbase, while valid on some level, remind me of those restaurant rescue shows where the celebrity chef comes in to fix an ailing restaurant. The owner has a dining room that is 20% full at dinner time and is on the brink of bankruptcy, but when it's suggested that he needs to change the menu to attract new people, he's worried about what his regulars will think. Obviously NASCAR is not in that dire of a position, but they needed to recognize the trend and do something to shake it up. Whether they sought out Monster or fell into it accidentally, this gives them an opening for a fresh reboot.
Click to expand...

Exactly. It's like look, the stands are empty and the ratings ate tumbling year over year. The fans left are of undesirable demographics. Old and unwilling to try and buy new things. This is evidenced by members we have here that haven't and will not try energy drinks, do not have cell phones, etc. It's time to start over.
 
Last edited:
cheesepuffs said:
Exactly. It's like look, the stands are empty and the ratings ate tumbling year over year. The fans left are of undesirable demographics. Old and unwilling to try and buy new things. This is evidenced by members we have here that haven't and will not try energy drinks, do not have cell phones, etc. It's time to start over.
Click to expand...
Whippersnappers. Always coming down on their elders. Until they get grey hair (if they make it that long) then they understand a little more about whats important.
 
Johali said:
Whippersnappers. Always coming down on their elders. Until they get grey hair (if they make it that long) then they understand a little more about whats important.
Click to expand...

It isn't my personal opinion, it's the facts. Aside from a select group of companies like Hover-round and Poli-Grip whose customers are elders, companies in general want young and spendy customers. And they want to cultivate younger customers to grow with their brands and ensure long-term stability.

It isn't about me brushing off older people, but let's be honest, even Cadillac has made a tremendous push in recent years to aggresively go after a younger audience because pandering to the elderly is not sustainable.
 
cheesepuffs said:
It isn't my personal opinion, it's the facts. Aside from a select group of companies like Hover-round and Poli-Grip whose customers are elders, companies in general want young and spendy customers. And they want to cultivate younger customers to grow with their brands and ensure long-term stability.

It isn't about me brushing off older people, but let's be honest, even Cadillac has made a tremendous push in recent years to aggresively go after a younger audience because pandering to the elderly is not sustainable.
Click to expand...
:XXROFL: A little condescending are we? Have a good evening. :cool:
 
Johali said:
:XXROFL: A little condescending are we? Have a good evening. :cool:
Click to expand...

I'm not speaking/typing in a condescending tone and aplogize if it came off that way, but again, this is how companies market products. Is it that big a problem to think that corporations might want to target groups other than yourself? There are a lot of demogaphics out there.
 
Simple Fan said:
Yes I know what points racing is. Still doesn't make the regular season irrelevant. Actually makes it more relavant for teams with out a win. Teams with a win still want to win and will point race when they have to. This system makes for less points racing which is ultimately better in my opinion as opposed to a whole season of it. I just like that this system rewards winning which is what racing is all about.
Click to expand...
I liked the way JGR pointed their way through Dega and then lost it all at Homestead.
 
cheesepuffs said:
Exactly. It's like look, the stands are empty and the ratings ate tumbling year over year. The fans left are of undesirable demographics. Old and unwilling to try and buy new things. This is evidenced by members we have here that haven't and will not try energy drinks, do not have cell phones, etc. It's time to start over.
Click to expand...
Both of you are correct. This sport does need an overhaul even if it caters to the new fans IN THE SHORT TERM. Once NASCAR brings in enough new fans to where this sport is wildly popular once again, then they can slowly go back to the good ol' days when the newest fans already find the sport exciting and respectable. Once they're hooked, they won't leave.
 
RacerrecaR said:
Great news but.....I just worry that things will be taken too far, meaning drivers who wouldn't normally lose their cool after a race end up punching someone just because they think Monster will like it.
Click to expand...

I'm sure NASCAR officials will still be in the pit & garage area to break up any fight before assault comes into play.
 
SpeedPagan said:
I'm sure NASCAR officials will still be in the pit & garage area to break up any fight before assault comes into play.
Click to expand...
Oh I know. What I was getting at was that I am worried that drivers will be overly-dramatic now just to try to please the title sponsor. Monster says is wants authenticity, but at the same time they make it seem like they want drivers to be more entertaining even if it isn't authentic. Something here just isn't sitting well with me but I'll keep an open mind for now.
 
RacerrecaR said:
Great news but.....I just worry that things will be taken too far, meaning drivers who wouldn't normally lose their cool after a race end up punching someone just because they think Monster will like it.
Click to expand...

That's not how its gonna work. The drivers won't become different people to put on a show for Monster. But emotions run SO high in this sport that the drivers have been so suppressed. Now you'll see more of the real them.
 
You must log in or register to reply here.
Back
Top Bottom