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NASCAR - Television Ratings Thread

FLRacingFan

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Hmmm. It beat Smackdown with the younger demo but got blown out by marquee NBA games...
NBA pretty comfortably has the lowest median age of TV viewers among the major sports in America. Even the NFL and NHL, the next two 'youngest' fan bases among major sports in America, skew close to a decade older than it.

I didn't include the various forms of soccer - international, MLS, EPL, Liga MX - as major but they're down around where the NBA is in that regard too. Obviously just not as voluminous.
 

StandOnIt

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Topped a premier NBA matchup by 1M. The key being "most watched sporting event of the weekend". Hard to replace when you keep doing that.
Yep it is all realitive and based on what is current, not 20 years ago in a different world. Jus kiddin but I guess the low downforce people must have been in shock and didn't fill out their Nielsen cards
 

Formerjackman

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I hear tell that the number of quality green flag passes is all that matters anymore...:huh:
I don't know how much it matters, but for MOST fans, it's an indication of how good the race was. If I wanted to watch cars follow each other for three hours, I'd set up a lawn chair next to the interstate.
 

Nitro Dude

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I don't know how much it matters, but for MOST fans, it's an indication of how good the race was. If I wanted to watch cars follow each other for three hours, I'd set up a lawn chair next to the interstate.
If you do it here in Southern CA you may see more crashes then the last 10 laps at Talladega.:)
 

Formerjackman

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...or watch a plate race...
Current plate racing takes the concept to the absurd extreme in my opinion, but the overwhelming popularity of it, in both ratings and attendance is a pretty good indicator that MOST fans want close competition and LOT of passing.
 

MRM

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Have to wonder if the ratings being up are because people think the racing is better or because DW has retired. Guess we'll find out when NBC takes over.
 

Charlie Spencer

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Not bad for a virtual race.
I rarely look at this discussion, but keep in mind Sunday's video game was in the middle of a televised sports desert. It had little to compete with and comparison to regular race ratings are apples to lawn mowers. I'm glad it did relatively well but I don't know if the ratings will hold up if / when 'real' sports resume. I suspect we'll have ample opportunity to find out.
 

DRS3

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I rarely look at this discussion, but keep in mind Sunday's video game was in the middle of a televised sports desert. It had little to compete with and comparison to regular race ratings are apples to lawn mowers. I'm glad it did relatively well but I don't know if the ratings will hold up if / when 'real' sports resume. I suspect we'll have ample opportunity to find out.
When real sports start back up we won't need it any more!
 

Charlie Spencer

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Speak slowly to Charlie, one time he is knocking and the other time he is defending.
Just because it isn't for me doesn't mean there isn't a market out there for it. There's other stuff on the tube I'll never look at either, but my absence hasn't kept a lot of it from being successful.

I can have one opinion of it as a (non-) viewer and a different one from a business angle.
 

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Nielsen viewership data on eNASCAR iRacing Pro Invitational Series from Homestead
MARCH 27, 2020 AT 11:12 AM

According to Nielsen viewership data in the U.S. on the Fox Sports 1 broadcast:

  • An average of 638,000 homes and 903,000 viewers (P2+) tuned in to the race, making it the most watched linear esports broadcast in history.
  • 1.6 million unique viewers P2+ watched the broadcast for at least six minutes.
  • These viewers tuned in for an average of 59.42 minutes, more than half of the 112-minute broadcast.
  • The broadcast also exposed NASCAR to new viewers, bringing in 255,000 viewers who hadn’t yet watched a NASCAR Cup Series race in 2020.
Beyond broad television viewership, there was also significant social buzz during the race. According to Nielsen Social Content Ratings data:

  • The March 22 virtual race was the most social TV program of the day on Twitter, generating 217,300 interactions and 912,500 video views.
  • NASCAR drivers had a commanding presence during the televised race, accounting for nearly half (49%) of all owned Twitter engagement (across NASCAR, team, driver and media profiles) around the iRacing Pro Invitational Series broadcast, a much larger share than during live NASCAR Cup Series races.
"Esports and virtual sports competitions represent promising new opportunities for traditional sport leagues and teams to engage their core fans while also delivering value to sponsors," said Jessica Forrest, Group Vice President at Nielsen Sports. "During a time when traditional live sports are at a standstill, NASCAR is one of the few sports whose athletes can still actively compete by doing what they do best-race. And the success of last weekend’s iRacing debut on live television demonstrates that sports fans are ready to consume sports in new, innovative ways."

Nielsen
 

StandOnIt

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I don't know about consume. I'm watching it and will continue to watch until regular racing resumes. I AM watching what I consume and making sure I eat my veggies.
 

FLRacingFan

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  • The broadcast also exposed NASCAR to new viewers, bringing in 255,000 viewers who hadn’t yet watched a NASCAR Cup Series race in 2020
This is why eSports is important to NASCAR and motorsports as a whole right now. For an industry whose fan base skews older than most the fact that they can simulate the actual sport unlike any other and hold online competitions in lieu of actual events during a time like this is a large positive. There was a larger P18-49 audience for this race than there was for either Truck race so far, it beat every Xfinity race so far besides Daytona (virtually a tie at 299k vs. 297k) in that demo, and it made up a much higher portion of the overall audience than it usually does for Cup races. On the flip side iRacing is setting a daily subscription record with each passing day. Engagement through eSports is what can help create and retain fans more than a lot of other things that have been tried.
 

Spotter22

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This is why eSports is important to NASCAR and motorsports as a whole right now. For an industry whose fan base skews older than most the fact that they can simulate the actual sport unlike any other and hold online competitions in lieu of actual events during a time like this is a large positive. There was a larger P18-49 audience for this race than there was for either Truck race so far, it beat every Xfinity race so far besides Daytona (virtually a tie at 299k vs. 297k) in that demo, and it made up a much higher portion of the overall audience than it usually does for Cup races. On the flip side iRacing is setting a daily subscription record with each passing day. Engagement through eSports is what can help create and retain fans more than a lot of other things that have been tried.
Excellent post
 

StandOnIt

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I’m interested in seeing if this happens. Participating in video games is way out of my realm, much less watching others play.
You seem to be having the same confusion as you had about the difference between a tapered spacer and a restrictor plate. This isn't a video game, they are racing simulators. It makes about as much sense as saying I am a birder because I watch tweety bird and Sylvester. :laugh:
 

Charlie Spencer

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You seem to be having the same confusion as you had about the difference between a tapered spacer and a restrictor plate. This isn't a video game, they are racing simulators. It makes about as much sense as saying I am a birder because I watch tweety bird and Sylvester. :laugh:
Okay, explain the difference to me. I see user controls hooked to a black box with the results displayed on a screen.

It sounds a lot like when we used to try to convince people to call them ‘graphic novels’ instead of ‘comic books’. ;)
 

StandOnIt

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Okay, explain the difference to me. I see user controls hooked to a black box with the results displayed on a screen.

It sounds a lot like when we used to try to convince people to call them ‘graphic novels’ instead of ‘comic books’. ;)
Here is the short answer for ya, I really don't have much hope in you seeing the difference though. The plate and the tapered spacer was much simpler to figure out than this. Google is your friend. Mario Kart is a racing game for an example

a simulation is a serious effort to precisely represent a real phenomenon in another, a game is an artistic representation of some phenomenon

 

Charlie Spencer

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Uh, from your own example:
Games and simulations are interactive multimedia having dynamic elements that are user controlled. For the general public, games and simulations have no differences.
That's me, the general public. From the couch, on the TV, they look the same: a screen of computer-generated graphics. Very high end graphics, but graphics none the less. As a potential viewer, I don't much care what hardware generates the graphics or how the 'driver' controls it.
While a simulation is designed for evaluative or computational purposes, a game is designed for entertainment and educational purposes.
While the drivers may be gaining something from this, I doubt they're suddenly buying these rigs to improve their on-track performance. It's definitely being broadcast as entertainment.
A game is what one can play in a computer game whereas a simulation combines strategy and skills along with the game.
While a simulation is a serious effort to precisely represent a real phenomenon in another, a game is an artistic representation of some phenomenon.
When games are stylized, simulations are very detailed.
I can remember arcade games from the '80s that required strategy. As processor power increased, games have become increasingly realistic and less stylized. Even I can see that much from ads.

I'm sorry, but between your post and aunty's, it sounds like biggest difference is how much the operator is willing to pay.
 
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