NASCAR - Television Ratings Thread

StandOnIt

Farm Truck
Joined
Feb 26, 2013
Messages
42,576
Points
883
Location
yoooklahoma
Deathbedding those numbers when they win the night for the high tier cable sports broadcasting networks every time they ran a race?
 

gnomesayin

Team Owner
Joined
Oct 14, 2013
Messages
6,500
Points
793
Deathbedding
The deathbedders are long gone and actual objective observations should be permissible. I don't know what non-live sports programming was on the other cable sports networks last night, but it is irrelevant, as the Cup Series is a marquee property. It's a compliment. The floor for Cup races is higher than this. My opinion is that I'd love to see weeknight races on FOX network with major promotion behind it. If they stay on cable, these results so far would suggest the lower series benefit more from weeknight slots than the top series.
 

StandOnIt

Farm Truck
Joined
Feb 26, 2013
Messages
42,576
Points
883
Location
yoooklahoma
The deathbedders are long gone and actual objective observations should be permissible. I don't know what non-live sports programming was on the other cable sports networks last night, but it is irrelevant, as the Cup Series is a marquee property. It's a compliment. The floor for Cup races is higher than this. My opinion is that I'd love to see weeknight races on FOX network with major promotion behind it. If they stay on cable, these results so far would suggest the lower series benefit more from weeknight slots than the top series.
Pretty simple, and it comes down to individual expectations. Some have higher ones than others. I'm not paying 2.2 billion dollars to broadcast the races and neither is anybody else around here. . I did notice wall to wall ads for all of the races, so they didn't have a problem selling spots.
 

aunty dive

Team Owner
Contributor
Joined
Mar 17, 2014
Messages
21,225
Points
883
Pretty simple, and it comes down to individual expectations. Some have higher ones than others. I'm not paying 2.2 billion dollars to broadcast the races and neither is anybody else around here. . I did notice wall to wall ads for all of the races, so they didn't have a problem selling spots.
All true.

The invoices for the wall to wall spots will be done at rates reflecting viewership. Higher ratings > mo cash.
 

FLRacingFan

Team Owner
Joined
Feb 9, 2013
Messages
24,677
Points
883
Location
Florida
Darlington ran pretty close to its originally scheduled start time and there’s not really anything to suggest the race last night had a high early audience that left when it started raining. If anything, the rain delay number suggests a pretty consistent audience throughout the night.

Unless Martinsville really wows I think it’s okay to say Sunday afternoons are NASCAR’s bread and butter and that it’s best to stick to those. You don’t have to monkey around with race lengths and fans still have more opportunity to attend in person. On the TV side midweek races would need higher ratings than normal to offset the half hour or hour of lost programming from a shorter race too.
 

FLRacingFan

Team Owner
Joined
Feb 9, 2013
Messages
24,677
Points
883
Location
Florida
Here's Bob's best guess

If they turn Michigan and Dover into doubleheaders and give Kansas and Texas their first races back during the two weekends that were supposed to be the Olympic break I think they’ll be back at 36. Which I suppose leaves the All-Star Race to be run sometime midweek.
 

Kiante

Team Owner
Joined
Sep 6, 2013
Messages
14,290
Points
883
Location
Florida
Darlington ran pretty close to its originally scheduled start time and there’s not really anything to suggest the race last night had a high early audience that left when it started raining. If anything, the rain delay number suggests a pretty consistent audience throughout the night.

Unless Martinsville really wows I think it’s okay to say Sunday afternoons are NASCAR’s bread and butter and that it’s best to stick to those. You don’t have to monkey around with race lengths and fans still have more opportunity to attend in person. On the TV side midweek races would need higher ratings than normal to offset the half hour or hour of lost programming from a shorter race too.
I really like the idea of a 500k race though, the possibility of rain helped, but they were racing harder from the jump.

Also, I think the mid-week races will be a great idea to possibly experiment with different tracks, maybe like a Roulette type of deal in the coming future. Go to a new track blind type of deal? That could be an interesting concept, but I'm just thinking aloud.
 

StandOnIt

Farm Truck
Joined
Feb 26, 2013
Messages
42,576
Points
883
Location
yoooklahoma
I really like the idea of a 500k race though, the possibility of rain helped, but they were racing harder from the jump.

Also, I think the mid-week races will be a great idea to possibly experiment with different tracks, maybe like a Roulette type of deal in the coming future. Go to a new track blind type of deal? That could be an interesting concept, but I'm just thinking aloud.
Along similar lines. A Wednesday or Thursday night Truck race at mostly short tracks is a concept that could be explored. Keep it low buck and close to home, dirt and or pavement. No telling what is going to happen when they sign a new contract in a couple of years. I don't think things will stay the same. As much as the drivers and more importantly the fans like the no or very little practice and no qualifying I can see that in the future. Great way to reduce the expenses for everybody and it adds some intrigue for the fans
 

Formerjackman

Team Owner
Joined
Aug 15, 2017
Messages
3,330
Points
343
If anybody thought mid-week races were going to be some kind of ratings bonanza, I'd like to talk to them about some ocean front property I have. If they can only get those ratings against basically zero competition, that doesn't bode well, and winning the night doesn't mean much if you can put the same event on Sunday afternoon and draw exponentially more viewers. Add that to to the attendance hit you will take from weeknight races (when there are attendees) and it's a big lose lose deal.
 

Team Penske

Team Owner
Joined
Jan 16, 2015
Messages
5,994
Points
643
How many people did not watch simply because they won't pay extra for FS1?
Wasn't shown here at all Thursday.
 

10-4

Team Owner
Joined
Oct 18, 2018
Messages
559
Points
103
How many people did not watch simply because they won't pay extra for FS1?
Wasn't shown here at all Thursday.
I had the opposite scenario. We upgraded to the hopper on dishnetwork and were told "you won't lose anything and it's only going to raise your bill $5 monthly" which turned out to be a lie because we lost local channels. Hindsight being 20/20 here 2 months later upgrading to the hopper wasn't worth it. I'm not going to miss any cup race if I can help it so we *sigh* paid extra to get our local channels back.

That and the fact you cant use a splitter with the hopper to route dish into another room, no, you have to pay for another hopper. It's one of their best subscription gotcha's. It's really not worth it and I would discourage anyone out there considering upgrading to the hopper don't do it. We were on the fence for about a year before we did now we're locked in a 2 year contract on it. I should probably get with the times and learn how to get what we want cutting the cord but I'm lazy and it's easy to subscribe to dish for what we want.
 

Turtle84

lost a step
Joined
Aug 19, 2018
Messages
2,916
Points
293
Location
The Pacific
I think this reveals that for the normal viewer twice a week at the same track is slight overload. I don't think it was gullable to believe we'd see a larger uptick during the mid-week race, when you factor in the variables that it was primetime with no competition. The rain didn't do any favors and neither did it not displaying on my cable programming guide.

Also, I think the difference between being on the main FOX channel versus FS1 ends up making a large difference in the rating numbers. And I don't understand why they're not on primary FOX today, what's the excuse for replaying a Patriots/Eagles Superbowl? When we're LIVE at one of NASCAR's premier tracks on a Sunday...
 

StandOnIt

Farm Truck
Joined
Feb 26, 2013
Messages
42,576
Points
883
Location
yoooklahoma
I think this reveals that for the normal viewer twice a week at the same track is slight overload. I don't think it was gullable to believe we'd see a larger uptick during the mid-week race, when you factor in the variables that it was primetime with no competition. The rain didn't do any favors and neither did it not displaying on my cable programming guide.

Also, I think the difference between being on the main FOX channel versus FS1 ends up making a large difference in the rating numbers. And I don't understand why they're not on primary FOX today, what's the excuse for replaying a Patriots/Eagles Superbowl? When we're LIVE at one of NASCAR's premier tracks on a Sunday...
Some races were delayed for days, others interrupted for hours? I would have to say in itself that was a factor. How much was spent on advertising?, how much did advertising pay? How did it pan out profitt/loss did it pan out for the teams and the track? I believe these and many others are factors weither it was a successful race or not. Some things Nascar does makes no sense to a lot of the fan base, but they aren't privy or pay attention to see if anybody is making any money
 

Formerjackman

Team Owner
Joined
Aug 15, 2017
Messages
3,330
Points
343
The .91 would seem to indicate that they didn't even capture the primary fan base, the people who KNEW there was a race and KNEW were to find it, but what do I know?
 

FLRacingFan

Team Owner
Joined
Feb 9, 2013
Messages
24,677
Points
883
Location
Florida
I think this reveals that for the normal viewer twice a week at the same track is slight overload. I don't think it was gullable to believe we'd see a larger uptick during the mid-week race, when you factor in the variables that it was primetime with no competition. The rain didn't do any favors and neither did it not displaying on my cable programming guide.

Also, I think the difference between being on the main FOX channel versus FS1 ends up making a large difference in the rating numbers. And I don't understand why they're not on primary FOX today, what's the excuse for replaying a Patriots/Eagles Superbowl? When we're LIVE at one of NASCAR's premier tracks on a Sunday...
It’s always about getting FS1 subs.

Speaking of which, just before the season restarted Mike Joy tweeted they’d have the next 12 races plus the All-Star Race. That would take FOX through the Brickyard 400, which I’m sure NBC isn’t willing to give up. Maybe they’ll go on hiatus for a week and wrap up at Kentucky? Contractually FOX has rights to 16 Cup races, I think with a split of 9 FOX/7 FS1.
 

StandOnIt

Farm Truck
Joined
Feb 26, 2013
Messages
42,576
Points
883
Location
yoooklahoma
Darn, I really enjoy weeknight races. Wish it would have caught on
Chase Elliott had his out take. He said Nascar shouldn't listen to him and he is fine with that. He said make the rules whatever they are and let's race. He also said that Nascar acts like they don't pay attention to what fans want, but they really do. I know they ask me question after question on the Fan Council surveys.
 

aunty dive

Team Owner
Contributor
Joined
Mar 17, 2014
Messages
21,225
Points
883
There are other things on TV.

Tear gas ... rubber bullets ... pepper spray ... punching, kicking and head-butting. Stuff like that.
 

Kiante

Team Owner
Joined
Sep 6, 2013
Messages
14,290
Points
883
Location
Florida
FS1's best race since the end of the Junior era.
I always wonder about the low viewing numbers, though. Less than 3 million viewers in a country with a population of 330 million while all other major sports are still on a hiatus?
Negativity has a huge market.

We have five major networks that covers it and remember racing is a niche thing. Its never going to have ridiculous numbers.
 
Top Bottom