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NASCAR - Television Ratings Thread

BobbyFord

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Thursday’s NASCAR Cup Series race from Kansas averaged a 0.9 rating and 1.47 million viewers on NBCSN, marking the least-watched Cup race on any network since at least 2001. The previous low was 1.51 million for another midweek race this season, Charlotte on FS1 in May. The 0.9 rating tied Charlotte as the lowest since at least ’01.

Midweek races now account for the three smallest Cup Series audiences since at least 2000, with Martinsville in June ranking third (1.71M).

The four midweek Cup Series races this season have averaged 1.71 million viewers across FS1 and NBCSN, down 37% from the average for Sunday races on those networks (2.73M). Adding in last week’s NASCAR All-Star Race, the midweek average of 1.75 million is still down 36% from Sunday levels.

Sports Media Watch
 

FLRacingFan

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It’s hard to get people to change viewing habits. Being built on Sunday afternoon races, it won’t occur to many fans that a Wednesday or Thursday race is happening unless there’s a lot of promotion behind it or they’re active followers online (many really aren’t).

Races ending after 11 PM eastern on a weeknight aren’t very convenient for the working crowd either.
 

BobbyFord

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It’s hard to get people to change viewing habits. Being built on Sunday afternoon races, it won’t occur to many fans that a Wednesday or Thursday race is happening unless there’s a lot of promotion behind it or they’re active followers online (many really aren’t).

Races ending after 11 PM eastern on a weeknight aren’t very convenient for the working crowd either.
If they are real fans then they will be aware of when the races will air.
East coast isn’t the only viewer region.
 

Kiante

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It’s hard to get people to change viewing habits. Being built on Sunday afternoon races, it won’t occur to many fans that a Wednesday or Thursday race is happening unless there’s a lot of promotion behind it or they’re active followers online (many really aren’t).

Races ending after 11 PM eastern on a weeknight aren’t very convenient for the working crowd either.
They are certainly testing the waters though and it gives the Cup teams a chance to rest up during this time.

I like the idea, but as you said I doubt this is along term thing. I feel as if NASCAR decides to do more mid-week races make it a 400k race because it certainly worked at Charlotte in intensifying the race and creating more action. Not only that it condenses the races to like two in a half or three hours which would be perfect for a mid-week race IMO.
 

carolinabuff

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If they are real fans then they will be aware of when the races will air.
East coast isn’t the only viewer region.
Sure but nearly 50% of the population is in the Eastern time zone and over 75% is in either the Eastern or Central time zones.

As @FLRacingFan said weeknight races aren't very conducive to the working crowd.
 

MAGICMILER

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Sure but nearly 50% of the population is in the Eastern time zone and over 75% is in either the Eastern or Central time zones.

As @FLRacingFan said weeknight races aren't very conducive to the working crowd.
Especially if you work 2nd shift. Recording is an option, but I have to stay away from social media till I can view the recording. Spoilers and such...
 

carolinabuff

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NASCAR wants to appeal to all of the dollars, not just the eastern coin.
Understood and that's undoubtedly why we see the Sunday races starting later in the afternoon and no longer have 1pm EST races. But at the same time they can't kill their viewership just to try and appeal to west coast where less than 20% of the population lives.

It'd be interesting to see viewership percentage by time zone but that's probably not available.
 

FLRacingFan

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They are certainly testing the waters though and it gives the Cup teams a chance to rest up during this time.

I like the idea, but as you said I doubt this is along term thing. I feel as if NASCAR decides to do more mid-week races make it a 400k race because it certainly worked at Charlotte in intensifying the race and creating more action. Not only that it condenses the races to like two in a half or three hours which would be perfect for a mid-week race IMO.
They were needed this year for sure, and it gave them something to evaluate. I wouldn’t expect many on the 2021 schedule next month though. They were always more of an NBC interest to begin with, FOX has never wanted much to do with them.
 

Charlie Spencer

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It'd be interesting to see viewership percentage by time zone but that's probably not available.
Agreed. I'd like to know if the dropoff for weeknight races is the same for PDT / MDT viewers as EDT / CDT ones.

I won't be upset if they never schedule another weeknight race.
 

HoopsMcCann

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Hey, guys, I'm with Charlie as I don't care about weeknight races but I wouldn't necessarily give up on them just yet. I don't think the races were promoted well but I also think week night racing was something I wasn't looking for. I understand that many fans are against this but if they shortened up the weeknight races so they would fit into a 3 hour max window that could help. They could also try some different formats from the regular weekend races. If it doesn't work then it doesn't work but I do think it would help Nascar a lot if they could run some doubleheaders and weeknight races in order to minimize the number of races they run after Labor Day. It gets really crowded at that time with NCAAF, NFL, NBA and MLB and even hockey beginning. Just my 2 cents.
 

Charlie Spencer

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LOL. Short Man Syndrome is an actual thing, according to the American Medical Association. But Charlie, you have never exhibited any sign of it on here, that's for sure. You're obviously very comfortable in your own skin, my friend...:cheers:
Yeah, I've heard of it and know most of the traits. I favor bright colorful shirts as an attention-getting device, and have been known go Napolean on occasion. But being vertically challenged came in handy when it was raining and I could jam myself into dry places that taller soldiers couldn't fit into. It's more a source of self-deprecating humor than any real issue for me.

Now, if you'll excuse me, I have to take my pants to be hemmed. Again.
 

Snappy D

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Oh no....... another NBC Crew member
 

Get That 88 Up There !!

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Oh no....... another NBC Crew member
Didn’t like Daugherty at first on ESPN, but he grew on me over time. I’m guessing he is going to do the same thing as he did on ESPN
 

StandOnIt

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Oh no....... another NBC Crew member
In my best Jaws voice. We are going to need a bigger booth
 

StandOnIt

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Xfinity was about flat with the Iowa race on the same weekend last year, facing stronger competition this year.

Xfinity Kansas - 792K
Truck Kansas 2 - 447K
Truck Kansas 1 - 375K
ARCA Kansas - 200K

that competition thing might work for nighttime who's the geek with talent programs, but IMO it ain't happening with sports, specifically racing. I haven't heard rumores of the network canceling football, baseball or even hockey
 

FLRacingFan

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that competition thing might work for nighttime who's the geek with talent programs, but IMO it ain't happening with sports, specifically racing. I haven't heard rumores of the network canceling football, baseball or even hockey
The race had about the same audience, with more sports airing at the same time this year than last. That’s a good thing. That’s all it was.
 

StandOnIt

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The race had about the same audience, with more sports airing at the same time this year than last. That’s a good thing. That’s all it was.
I missed the whole thing, I thought you were talking about next year..duh. But again, racing competing with stick n ball? Like what does it matter. It's not like they are going to get rid of the less popular sport and try out re runs from happy days.
 

TommyGunn

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Oh no....... another NBC Crew member
I like Brad. I thought he did a good job when he was on ESPN a few years ago.
 

TommyGunn

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Hell I liked Brad and Rusty and I can't remember the name of the female, I'm guessing Krista, it was a better team than the Gerbs IMO.
The biggest problem I have with the NBC guys- and it's mostly Jeff- is that they feel the need to always be talking. It's ok to just listen to the race for 5 or 10 seconds, it's enjoyable to watch the race and not have useless pratter going on in the background. Every second of airtime does not need to be filled with talk
 

StandOnIt

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The biggest problem I have with the NBC guys- and it's mostly Jeff- is that they feel the need to always be talking. It's ok to just listen to the race for 5 or 10 seconds, it's enjoyable to watch the race and not have useless pratter going on in the background. Every second of airtime does not need to be filled with talk
hard to do with 4 in the booth. When have 4 guys ever got together and anybody get a word in edgewise. It's just a stupid idea IMO. The fan at home has their own thoughts and opinions and they don't need the gerbils take crammed down their throats along with like you said useless pratter besides.IMO.
 

Formerjackman

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If they are real fans then they will be aware of when the races will air.
East coast isn’t the only viewer region.
You need a LOT more than the "real" fans to be successful. The problem with this sport, like many others, is that those that are deeply invested in it are unable to step back and look at it the way average people look at it. Honest to God real conversation I had last week with a guy that considers himself a fan and had his orange Matco tool box autographed by Tony Stewart. "Did you watch the race last night? What race?...........
 

StandOnIt

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The thing is, if you can't get people to watch mid-week races now, with virtually no competition, sports OR entertainment, then how are you going to do it in a normal year?
not seeing a profit and loss statement I can't tell ya. So a person can "if" it to death if they want. That should make some people happy. I just tend to take what high ranking people in Nascar say at face value. Works for me anyway.
 

StandOnIt

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You need a LOT more than the "real" fans to be successful. The problem with this sport, like many others, is that those that are deeply invested in it are unable to step back and look at it the way average people look at it. Honest to God real conversation I had last week with a guy that considers himself a fan and had his orange Matco tool box autographed by Tony Stewart. "Did you watch the race last night? What race?...........
and there are some people in this world that if they can't find a problem they will make one.
 
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