NASCAR - Television Ratings Thread

StandOnIt

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I believe both FOX and NBC said their ratings were up 1%. At any rate the doors stay open in these tough times.
 

gnomesayin

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That is an uncharacteristically large decline for this season at 24% overall and 30% in the demo. Playoffs fever.

Good numbers for the Trucks.
 

StandOnIt

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It's good news for the FOX broadcasting team also. I think adding Kurt to the team might have moved the needle a little bit.
 

gnomesayin

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Everybody complains about NBC's crappy coverage yet their ratings are up. Just sayin.

The ratings for NBC's portion of the schedule had been close to flat until the past several weeks in which Kansas, Charlotte, and Vegas were down significantly. Obviously Texas gets thrown out with the delay. Martinsville will bring the average back up, but Fox's races will have fared better in terms of increase / decrease.
 

Efisher131

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The ratings for NBC's portion of the schedule had been close to flat until the past several weeks in which Kansas, Charlotte, and Vegas were down significantly. Obviously Texas gets thrown out with the delay. Martinsville will bring the average back up, but Fox's races will have fared better in terms of increase / decrease.
The playoffs make people tune out when their driver is eliminated
 

gnomesayin

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I believe that is by far the lowest audience for the finale in the playoffs era. They're at the point where even the finale isn't getting a boost from the relentless playoffs hoopla. Can they just go back to televising a weekly racing series?
 

gnomesayin

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Football owns weekends in the fall

Has for decades and will for the foreseeable future. My point isn't to crow about bad ratings, as NASCAR still has a very large audience. It's that the playoffs are both a less legitimate method of determining a racing champion, and a resounding commercial failure.
 

ChexOrWrex

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NASCAR has been catering to the west coast for years and they can’t crack the top 10. It’s time to re-focus the campaign to rally the base.
 

gnomesayin

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The season concludes with Kansas down 24%, Texas n/a because of the delays, Martinsville up 6% over second-to-last race in 2019, and Phoenix down 18% against 2019 finale.

The entire season ends essentially flat against a sports television landscape that is almost universally down between 10%-40% depending on the sport. What this says is that overall interest in NASCAR is healthy and strong, and that the playoffs haven't worked to change the reality that last two months of the NASCAR season are not as popular as the first six months.

The Xfinity finale got a strong 980,000 Saturday on cable, and the Trucks got 493,000 on Friday on cable.

 
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