I don't think he's in a position to spend a lot of FR money on the race team anymore. A lot has changed in the last several years, the day to day running of the company, their business model, the marketing allocations that come with it, etc... To be honest, the ROI never made sense for them in the first place - when you look at the FR markets, and match it up with the NASCAR markets, it wouldn't seem like a very smart media spend. But, it was as much a hobby as it was a marketing spend, so it was ok. Two things have changed since those years 1) his role in the company - his children have a much more active role, so he defers to them more. And 2) every single NASCAR fan now knows that Furniture Row exists, and is a Furniture option. That probably wasn't the case even 5 years ago, it just wasn't as top of mind as it is today. So in that sense, the marketing spend seems even more gratuitous. It's like they're a brand recognition victim of their own success.