Here was his reply when a reporter asked him about him and Smithfield a few years ago:
Smithfield has been one of your sponsors for a while. How did that relationship with them begin?
Smithfield and I are going on eight years of being together. That means a lot to me. That means that we have a true partnership. I think it’s something that I’ve worked very hard on. I learned the hard way when I was young coming up in the sport. I always just assumed that I was a race car driver. I just want to be the race car driver, drive the cars, and the teams will worry about the sponsors. I learned the hard way that without a sponsor, I don’t have a job.
I’ve totally shifted my mind-set on that. Many years ago, even before Smithfield, I made it a point to build and create relationships with the people that sponsor me and to not just view them as a company that puts stickers on my race car —to really view them as a sponsor and a company that I have a vested interest in helping them grow and do well, whether it be at retail or just business in general.
I need that company to succeed, and I need to do my part to help that company succeed in every way that I can to make sure that they’re getting the most value out of sponsors me as the driver and the race team that I’m racing for.
I think the fact that I’ve been with them for eight years points to the fact that I’m doing my part, that we’ve built a great relationship and that we enjoy working together, that they see value in me. And I work my butt off to try and ensure that I provide as much value as possible.