I'm still in the target demographic that NASCAR wants, 34 attract. I can say with confidence the sport was better back in the day...
A few things that stand out
- The TV contract the started in 2001 was the single biggest thing that changed the sport. When NASCAR signed it they lost a lot of control of the sport. Like other major sports, the networks really dictate how things are run. Basically every NASCAR race prior to 2001 was run like The Masters golf tournament. Augusta National calls the shots more than CBS. Likewise, prior to the 2001 contract tracks negotiated their own TV deals with either ESPN, TNN, TBS, CBS, ABC, Showtime (Pocono) etc. There was no uniform structure which allowed the races to have their own personality. The old broadcasting teams really helped too. The ESPN trio of Jenkins, Parsons and Jarrett is arguably the greatest broadcasting trio in sports, ever.
- The loss of Winston. Like with the TV deal, when Winston left NASCAR had to sign on the dotted line they lost power. Had they stayed I'm not sure if the chase would have come about. It definitely would have been interesting to see the folks from Winston and Fox/NBC battle it out over the sports future.
- Having multiple track owners, like TV partners, also helped greatly. Like with TV, it allowed more voices at the table which strengthened the sport. Penske, Mattioli, Clay Earles, Bahre, Smith, Dover Motorsports, etc had vested interest in their own facilities and NASCAR. Now SMI and ISC have basically monopolized the sport and it hasn't been for the better.
- The drivers Awesome Bill From Dawsonville, The Intimidator, The Ice Man, The Alabama Gang, Mr. Excitement, The King, Handsome Harry, The Wonder Boy, Swervin Irvan etc. Not mention D.W. Richmond, Martin, Bodine, Rusty, Marlin, You were drawn in by the personalities. These guys were warriors too. They had a WWE, gladiator, super hero type aura about them. The element of danger drew people in if people want to admit it or not. Go watch an older Dover and Rockingham race. I think it was the fall Dover race from '92 when about 9 drivers had to helped from their car. Then there were the post race oxygen masks/ice masks. I couldn't imagine running the Die Hard 500 at Talladega in July. These guys were tough SOB's that almost had a mythical persona. 20+ years ago drivers would race with broken legs, collarbones, wrists, arms, eyes taped open etc. In race driver changes were always interesting.
- The cars. What you drove mattered. Fans back in the day had fierce brand loyalty.
- The Busch Series had its own identity. It made the two series stronger when they had stand alone events. The Cup race on Sunday almost felt like a mini Super Bowl. Busch races were more low key and cost friendly.
- The tracks and fewer races. The tracks had more personality which played better on tv imo. The fewer races also meant increased demand. Going to a race back in the day was like social gathering unlike anything you'd ever seen. It was like people were making a pilgrimage to Mecca to pay homage to their chosen God.