2017 NASCAR Season - Television Ratings Thread

I wonder what changes will take place due in large part to the dismal ratings of the last 10 races? Will NBC in particular have a come to Jesus meeting and insist the France clan attend? How does a poor showing like this further erode sponsorship values? Will this be the tipping point for Monster where they get out while the going is good or maybe just give NASCAR a few million a year for the naming rights?

I know the TV execs won't give a fig about the ratings for other racing series as they paid a boatload for NASCAR rights and NASCAR is not delivering. I see a lot of enhancements coming down the pike.
 
considering the stick n ball figures, I don't think there will be any drama. They have bigger fish to fry

 
gnomesayin said:


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I am sure SOI didn't mean it to be this way but his first post about NBC being down only 2% is terribly misleading as there were at least 4 delayed/postponed races in 2016 on NBC and I am not sure they even had 1 this year. Of course the tweets are from NBC PR and they are probably more economical with the truth than a politician. The races that were postponed likely lost a total of 8-10 million additional viewers that either chose not to or were unable to watch the race when it ran to its conclusion.

I know FOX was down 9% so it stands to reason that NBC would be in the same vicinity too. The idea that stick and ball sports are losing fans at same rate as Nascar is horse hockey and these recent losses are on top of the approximately 50% that have already gone.
 
Maybe Toyota can hire viewers to get the rating up, after-all, they bought the Championship.

Capping off an ugly year for NASCAR ratings, last weekend’s season finale at Homestead hit a record-low.

The NASCAR Cup Series finale from Homestead (Fla.) earned a 2.8 rating and 4.7 million viewers on NBC and NBCSN last Sunday, down 20% in ratings and 23% in viewership from last year (3.5, 6.1M), and down 36% and 39% respectively from 2015 (4.4, 7.6M).
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http://www.sportsmediawatch.com/2017/11/nascar-ratings-low-homestead-season/
 
Wasn't the playoff format designed to increased interest in the finale? Game 7?

I guess the sport has too many uneducated fans like me that aren't interested in Brian's magnus opum and 200mph slot car ground-effect Gen 6 racing.
 
Taco said:
Maybe Toyota can hire viewers to get the rating up, after-all, they bought the Championship.



http://www.sportsmediawatch.com/2017/11/nascar-ratings-low-homestead-season/
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"Overall, the complete NASCAR Cup Series season averaged 4.1 million viewers across NBC, NBCSN, FOX and FS1, per Sports Business Daily — down 11% from last year (4.6M) and down 18% from 2015 (5.0M), both of which exclude rainouts. Compared to the 2014 season, the last under the previous TV deal, viewership fell 22% from 5.3 million."

That is brutal, just brutal and the guy heading up the sport believes it is because "...that audience is just sliding and consuming in some different ways". :AHHHH:
 
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Towmater said:
"Overall, the complete NASCAR Cup Series season averaged 4.1 million viewers across NBC, NBCSN, FOX and FS1, per Sports Business Daily — down 11% from last year (4.6M) and down 18% from 2015 (5.0M), both of which exclude rainouts. Compared to the 2014 season, the last under the previous TV deal, viewership fell 22% from 5.3 million."

That is brutal, just brutal and the guy heading up the sport believes it is because "...that audience is just sliding and consuming in some different ways". :AHHHH:
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I love the sliding comment as the Nascar audience is sliding alright.......sliding off the face of the earth.
 
Towmater said:
When you have lost almost 1/4 of your viewers in 3 years there is a HUGE problem.
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Some of us see NASCAR's loss of viewers and old audience as problematic and others don't think it has any impact at all. Even with the current broadcast deal we are seeing all sorts of cutbacks so the situation will be interesting for me to monitor.
 
aunty dive said:
They lurk above their keyboards ... waiting ... waiting ...
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upload_2017-11-27_10-49-16.jpeg
 
IDK why the discussion of NASCAR's year end numbers vex some folks but they certainly do. It looks like NASCAR's TV audience has declined between 15 and 20 percent the last few years which is a large amount and worthy of discussion.
 
What I find depressing is that this subject has been "discussed for 35 pages, and it still hasn't helped the NASCAR viewership to go up.
Drat.
We can fight over what the numbers say or just accept that interest in our chosen sport is declining.
I, for one, will continue to watch --- as long as there are cars on the track going fast.
 
Skoalbandit33 said:
IDK why the discussion of NASCAR's year end numbers vex some folks but they certainly do. It looks like NASCAR's TV audience has declined between 15 and 20 percent the last few years which is a large amount and worthy of discussion.
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Something about beating a dead horse. Everyone is aware. Also the vitriol towards anyone posting positive information probably has something to do with it..
 
Ah might be because some of us think certain members run off more people than they attract? Going out of their way to exaggerate, fabricate
 
TexasRaceLady said:
What I find depressing is that this subject has been "discussed for 35 pages, and it still hasn't helped the NASCAR viewership to go up.
Drat.
We can fight over what the numbers say or just accept that interest in our chosen sport is declining.
I, for one, will continue to watch --- as long as there are cars on the track going fast.
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That answer makes total sense.
 
It should be interesting to see where the numbers go next year. Will it grow, plateau, or continue to crater?

StandOnIt said:
you didn't do well in MATH
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Going from a viewship of 5.3 million to 4.1 is a decline of 22.64%. The math is as follows:
5.3 million - 4.1 million = 1.2 million
1.2 million/5.3 million = 22.64% decrease in average viewers since 2014. That's almost 1/4 of your audience.

My apologies for stating three years, should have been 4.
 
StandOnIt said:
Ah might be because some of us think certain members run off more people than they attract? Going out of their way to exaggerate, fabricate
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I have not seen any examples of anyone fabricating or exaggerating Nascar's broadcast ratings as they are numbers published by a third party. The sad thing is they don't need any embellishing as they are bad enough already. People can be run off by all sorts of things such as unfair and negative talk of Toyota, slamming drivers like Kyle Busch or attacking Joe Gibbs. I have had conversations with others that don't care for it but I told them that sort of thing is permissible so you can't worry about it.

Towmater said:
It should be interesting to see where the numbers go next year. Will it grow, plateau, or continue to crater?


Going from a viewship of 5.3 million to 4.1 is a decline of 22.64%. The math is as follows:
5.3 million - 4.1 million = 1.2 million
1.2 million/5.3 million = 22.64% decrease in average viewers since 2014. That's almost 1/4 of your audience.

My apologies for stating three years, should have been 4.
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The truth is the truth regardless of whether we like it or not so it is my opinion that if one doesn't like the truth or can't handle it just ignore it instead of trying to disprove it.
 
Well tell ya what, just count the threads that start out talking about racing and are twisted to lack of attendance, empty seats and derogatory, discriminatory comments in general and who is doing it. Had my say.
Towmater said:
It should be interesting to see where the numbers go next year. Will it grow, plateau, or continue to crater?


Going from a viewship of 5.3 million to 4.1 is a decline of 22.64%. The math is as follows:
5.3 million - 4.1 million = 1.2 million
1.2 million/5.3 million = 22.64% decrease in average viewers since 2014. That's almost 1/4 of your audience.

My apologies for stating three years, should have been 4.
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that is like erasing your answer after giving the wrong one and it is still wrong. top number is 4.8 million on the graph, second number is 4.1 %. percentage difference is 14.58%
 
Skoalbandit33 said:
I have not seen any examples of anyone fabricating or exaggerating Nascar's broadcast ratings as they are numbers published by a third party. The sad thing is they don't need any embellishing as they are bad enough already. People can be run off by all sorts of things such as unfair and negative talk of Toyota, slamming drivers like Kyle Busch or attacking Joe Gibbs. I have had conversations with others that don't care for it but I told them that sort of thing is permissible so you can't worry about it.



The truth is the truth regardless of whether we like it or not so it is my opinion that if one doesn't like the truth or can't handle it just ignore it instead of trying to disprove it.
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problem is if you care to read the print is a comparison to other racing events.

TV ratings are still by far the largest in U.S. motorsports, but they were down around 10% versus last year.

Still, Cup Series races were the most watched sport events of the weekend 22 weeks this year.
 
StandOnIt said:
Well tell ya what, just count the threads that start out talking about racing and are twisted to lack of attendance, empty seats and derogatory, discriminatory comments in general and who is doing it. Had my say.


that is like erasing your answer after giving the wrong one and it is still wrong. top number is 4.8 million on the graph, second number is 4.1 %. percentage difference is 14.58%
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Instead of rushing to state that I posted something incorrectly and use derogatory terms, maybe you should take the time to actually read the article that I quoted in post 1370. Link:

http://www.sportsmediawatch.com/2017/11/nascar-ratings-low-homestead-season/

"Overall, the complete NASCAR Cup Series season averaged 4.1 million viewers across NBC, NBCSN, FOX and FS1, per Sports Business Daily — down 11% from last year (4.6M) and down 18% from 2015 (5.0M), both of which exclude rainouts. Compared to the 2014 season, the last under the previous TV deal, viewership fell 22% from 5.3 million."

Those are the figures and my math is CORRECT based upon the actual information in the article and not your graph.:rolleyes:
 
Towmater said:
Instead of rushing to state that I posted something incorrectly and use derogatory terms, maybe you should take the time to actually read the article that I quoted in post 1370. Link:

http://www.sportsmediawatch.com/2017/11/nascar-ratings-low-homestead-season/

"Overall, the complete NASCAR Cup Series season averaged 4.1 million viewers across NBC, NBCSN, FOX and FS1, per Sports Business Daily — down 11% from last year (4.6M) and down 18% from 2015 (5.0M), both of which exclude rainouts. Compared to the 2014 season, the last under the previous TV deal, viewership fell 22% from 5.3 million."

Those are the figures and my math is CORRECT based upon the actual information in the article and not your graph.:rolleyes:
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didn't rush bud..the graph was right there. You want to use the drama queens figures at sports media watch you should have posted a link first and we wouldn't be here right now. My figures were for the posted graph. Got it.
 
StandOnIt said:
didn't rush bud..the graph was right there. You want to use the drama queens figures at sports media watch you should have posted a link first and we wouldn't be here right now. My figures were for the posted graph. Got it.
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I was using the figures for the last 4 years. You know, the factual figures. BTW, the math is right and you know it.
 
StandOnIt said:
didn't rush bud..the graph was right there. You want to use the drama queens figures at sports media watch you should have posted a link first and we wouldn't be here right now. My figures were for the posted graph. Got it.
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Y'all are arguing over the same numbers. lol

Overall, the complete NASCAR Cup Series season averaged 4.1 million viewers across NBC, NBCSN, FOX and FS1, per Sports Business Daily
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The graph is from SBD/SBJ.
 
StandOnIt said:
range of the graph posted is 4.8 to 4.1
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Okay, nevermind. Going through the archives, it looks like Austin Karp and Adam Stern differed in several SBD/SBJ reports. It looks like at a few different points Mr. Stern cited numbers that excluded delayed events, whereas the graph he published uses numbers including delayed events that Mr. Karp wrote about on 11/22/17. That's why you can find both 4.81 and 5.0 for 2015 and 4.47 and 4.6 for 2016.
 
StandOnIt said:
problem is if you care to read the print is a comparison to other racing events.
TV ratings are still by far the largest in U.S. motorsports, but they were down around 10% versus last year.
Still, Cup Series races were the most watched sport events of the weekend 22 weeks this year.
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My primary interest is how Nascar ratings compare year over year for individual races and an entire season. It is just like when I was in business I didn't look at my financials and say they are better than my competitors so things are OK. I wanted to know how we were doing in competition with our sales numbers only.
FLRacingFan said:
Okay, nevermind. Going through the archives, it looks like Austin Karp and Adam Stern differed in several SBD/SBJ reports. It looks like at a few different points Mr. Stern cited numbers that excluded delayed events, whereas the graph he published uses numbers including delayed events that Mr. Karp wrote about on 11/22/17. That's why you can find both 4.81 and 5.0 for 2015 and 4.47 and 4.6 for 2016.
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It is confusing as some numbers do factor in delayed events while others don't.
 
Measurements all have some flaws due to variables in how these are taken. However, the combination of multiple viable measures that demonstrate the same trends are generally trusted as accurate.

Meaning: there is no argument about the decline in viewership or attendance. The rate of decline is significant. It does not guarantee the velocity of decline will continue at this pace, but year over year it has been fairly steady. With Jr leaving, plus some other key drivers, I expect next season will see another decline, likely a big dip. Where this bottoms out is unknown. The demographics and trends are not favorable.

Still, NASCAR will continue on, with further reduced costs and salaries, until the business model fits the demand. The biggest challenge coming will be the next TV contract. It will be far less $$ if these trends don't reverse immediately. Then everyone will get big haircuts. Even so, racing will go on and I will be going and watching.
 
Conover said:
Measurements all have some flaws due to variables in how these are taken. However, the combination of multiple viable measures that demonstrate the same trends are generally trusted as accurate.

Meaning: there is no argument about the decline in viewership or attendance. The rate of decline is significant. It does not guarantee the velocity of decline will continue at this pace, but year over year it has been fairly steady. With Jr leaving, plus some other key drivers, I expect next season will see another decline, likely a big dip. Where this bottoms out is unknown. The demographics and trends are not favorable.

Still, NASCAR will continue on, with further reduced costs and salaries, until the business model fits the demand. The biggest challenge coming will be the next TV contract. It will be far less $$ if these trends don't reverse immediately. Then everyone will get big haircuts. Even so, racing will go on and I will be going and watching.
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I agree 100% as what you have stated is the simple truth and nothing to be happy or sad about at all. In many ways Nascar is fortunate that this tailspin is happening now as the generous broadcast deal ensures them safety and allows them time to get their house in the best order they can. I think Nascar will undergo many more changes in the next 5-10 years but some sort of racing under the Nascar banner should take place for many years.
 
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