Easy on the Bubba team owner statements. If this is anything like how most offers like this are made in he corporate world its likely in minority, non-voting shares in the company.
Companies do this because it really doesn't cost them anything up front. Typically they come with some language that if you leave (by your choice or theirs) at that time they purchase the shares from you at the current value of the company. Only other benefit is dividends on profits, but I can't imagine RPM is running at significant profit that it would be of much value. So basically what they offer really has no value until you leave.
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