"Five of HendrickCars.com’s six highest-traffic days of the year have been attributed to its sponsorship of the No. 5 team, including four Cup Series race days when Larson led the most laps or won. In February, the reveal of the HendrickCars.com paint scheme drove the site’s highest one-day visitor count in more than 12 months. Since then, it has seen significant increases in overall traffic (up 27%), vehicle sales leads (up 18%), digital retail leads (up 37%) and trade evaluations (up 61%)."
Hendrick Automotive Group, via its HendrickCars.com brand, will become the 35-race majority sponsor of Kyle Larson and the No. 5 Chevrolet Camaro ZL1 team in both the 2022 and 2023 NASCAR Cup Series seasons.
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