'21 Generation 7 Car news

StandOnIt said:
Hmmm I wonder which one is easiest to read from a distance
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The numbers are behind the rear wheel. From what I understand, NASCAR isn't considering this. They are wanting the numbers to stay in front of the quarter panel. Regardless, we are splitting hairs.


Charlie Spencer said:
Like 'good racing', what defines a 'good looking car' is subjective. Prioritizing them is subjective too, along with valuing discretionary purchases.
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I'm just saying, discussion about the look of the cars isn't taking anything away from NASCAR's priority for the on track product. Spending time/resources on this "research" for the number placement is not a hinderance to the development of the car itself.
 
2 Sweet said:
What is a fact? That moving the number will enable the designers to come up with better looking liveries? The current number placement is a big enough obstacle for these companies and the people they hire to design the paint scheme? Hogwash.



Bingo, and it's foolish to believe otherwise.

Some of you act like there's a boatload of sponsors out there itching to get their name on a car, but that darned number placement is just getting in the way. 'Well Mr. Penske, we would LOVE to give you millions of dollars to sponsor Blaney next season, but it's not happening unless you move the number to fit our name behind the front wheel instead of above the rear wheel.' :rolleyes:
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Who is saying that? The trick is more value to attract sponsors, its forward thinking. Sponsors dont look at a car like you do, when they go the board for approval most of those people havent seen a race or been to one. They are number crunchers. They want figures like the square footage they can get on the car, TV exposure minuets vs cost, etc...
 
Spotter22 said:
Who is saying that? The trick is more value to attract sponsors, its forward thinking. Sponsors dont look at a car like you do, when they go the board for approval most of those people havent seen a race or been to one. They are number crunchers. They want figures like the square footage they can get on the car, TV exposure minuets vs cost, etc...
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square footage and how much does it cost. ;) Ironically sometimes an ugly car gets more interest, draws more eyes, than many others.
 
Charlie Spencer said:
Personally, I don't think they'll care much either, but I'm not in marketing. Obviously someone who is thinks this may have sponsor appeal or they wouldn't already be trying it.
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I'm not in marketing either, but I did sleep at a Holiday Inn Express last night, and I know how these things tend to work. Some dipsh!t decides to "fix" something that isn't broke and pitches an idea to more dipsh!ts that don't know their ass from a hole in the ground. The idea gains traction for what it COULD offer, and someone important runs with the idea and justifies their decision with some focus group "research" and feedback from irrelevant parties with no interest.
 
Spotter22 said:
Who is saying that? The trick is more value to attract sponsors, its forward thinking. Sponsors dont look at a car like you do, when they go the board for approval most of those people havent seen a race or been to one. They are number crunchers. They want figures like the square footage they can get on the car, TV exposure minuets vs cost, etc...
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The tweet I was replying to was saying that. Context is everything. I don't disagree with what you are saying, but I also don't think moving the number will attract additional sponsorship.
 
One thing about this that interests me is many people saying number placement has no effect on the racing and isn't worth worrying about, are the same folks who value the pitch and volume of the engine's sound, something else with no direct effect.

Please throw only overripe produce.
 
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2 Sweet said:
The tweet I was replying to was saying that. Context is everything. I don't disagree with what you are saying, but I also don't think moving the number will attract additional sponsorship.
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The idea came from somewhere and more then likely it was from teams that have to go to the foot of the cross to get money to race.
 
Spotter22 said:
The idea came from somewhere and more then likely it was from teams that have to go to the foot of the cross to get money to race.
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I find it hard to believe it will make a difference.

If they move the number to the quarter panel behind the rear wheel, yes, it will create more space on the side of the car to make your primary sponsor as large as you want. But that just means less room for associate sponsors. Relocating the number will not magically create more sheet metal. Unless they make the number smaller and put it up between the B- and C-pillars, the whole discussion about where to put the number to benefit the sponsors and their ROI is ridiculous. As far as attracting new sponsors to the sport, I refuse to believe that the number placement is a barrier for entry.
 
2 Sweet said:
A good side by side comparison. Form your own opinion.......

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I mean, the second car with the numbers moved back looks just as good as the car above. 🤷‍♂️
 
I think a lot of potential sponsors have brand recognition issues before trying to sponsor a race car. If you have some color scheme or logo that's easily recognizable and remembered it doesn't matter where the numbers are on the car people will know who it is. For example the UPS brown, the Schneider orange or interstate batteries green. Those aren't the prettiest things but when people see it they know who it is.


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Charlie Spencer said:
It may not be a barrier, but it could be enough to convince an existing sponsor to stay in the game.
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Ive been involved in sponsorship deals many times, he doesnt understand the questions asked in a board room and they ask a lot of them. Like I told him before the idea came from some where for a reason, not just some willy nilly idea.
 
SpeedPagan said:
It's old people saying they don't like change and other people telling them why they're being ridiculous.
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Hell I'm "old" and adaptable. We used to chisel messages on rocks, now we carry our messenger in our pocket and send it at light speed around the world but Im sure somewhere somebody really wishes he had that rock and chisel. ;)
 
Anybody that thinks this change is on a whim has a good case Advertising is very hard to figure the return on the investment. But again it all comes down to square footage/cost
 
Spotter22 said:
Ive been involved in sponsorship deals many times, he doesnt understand the questions asked in a board room and they ask a lot of them. Like I told him before the idea came from some where for a reason, not just some willy nilly idea.
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Oh I understand just fine. I'm just not naive enough to think the number placement would be a deciding factor. It's practically irrelevant.

I also understand that every idea comes from somewhere, but many of them just aren't worth the time. Wisdom is knowing how to tell the worthwhile ideas from the worthless.
 
2 Sweet said:
Some dipsh!t decides to "fix" something that isn't broke and pitches an idea to more dipsh!ts that don't know their ass from a hole in the ground.
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In most cases, the worst decisions are made when revenue is a higher priority than customer care. Take care of the consumer and everything else will take care of itself.

Like @FLRacingFan mentioned, NASCAR is one of, if not the, only motorsport where fans identify with the team number so heavily. It’s on hats. It’s on shirts. It’s on tattoos. It’s on decals. It’s on flags. It’s everywhere. While the number placement doesn’t bother me, I understand that it’s a sacred feature of the sport.

Alter it too much and more fans will feel like dollar signs are valued more than their dedicated time on Sundays.
 
Spotter22 said:
Ive been involved in sponsorship deals many times, he doesnt understand the questions asked in a board room and they ask a lot of them. Like I told him before the idea came from some where for a reason, not just some willy nilly idea.
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Well, I didn't stay in a Holiday Inn Express but I did take one semester of Marketing. Some of it stuck.

The notion may have been raised by a company that's sponsors both NASCAR and SuperCars. They probably pointed out that Down Under, they get the entire side of the car (for less money?). When the C-pillar is an option, just pushing the number back several inches looks pretty good. And if anyone thinks the pillar wasn't discussed, I have luxury box tickets at Kentucky for you.
 
2 Sweet said:
Oh I understand just fine. I'm just not naive enough to think the number placement would be a deciding factor. It's practically irrelevant.

I also understand that every idea comes from somewhere, but many of them just aren't worth the time. Wisdom is knowing how to tell the worthwhile ideas from the worthless.
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I'm sure the naive people in the business will figure it out....... somehow.
 
ChexOrWrex said:
Like @FLRacingFan mentioned, NASCAR is one of, if not the, only motorsport where fans identify with the team number so heavily. It’s on hats. It’s on shirts. It’s on tattoos. It’s on decals. It’s on flags. It’s everywhere. While the number placement doesn’t bother me, I understand that it’s a sacred feature of the sport.
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Nobody's talking about eliminating numbers. The option is to move them about a foot. Same numbers, same colors, same fonts.

Look at those hats, for example. The numbers are placed every which way, left, right, and center, tilted at an angle, sometimes with part of a number cut off, sometimes in faded colors or black and white. People buy 'em all.
 
Charlie Spencer said:
Well, I didn't stay in a Holiday Inn Express but I did take one semester of Marketing. Some of it stuck.

The notion may have been raised by a company that's sponsors both NASCAR and SuperCars. They probably pointed out that Down Under, they get the entire side of the car (for less money?). When the C-pillar is an option, just pushing the number back several inches looks pretty good. And if anyone thinks the pillar wasn't discussed, I have luxury box tickets at Kentucky for you.
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It’s all Roger Penske’s fault.
 
Spotter22 said:
I'm sure the naive people in the business will figure it out....... somehow.
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The last 15 years offer plenty of proof that NASCAR isn't always great at making intelligent decisions. Luckily, everything that has happened over the past couple years makes me think they have the right people in place now and are capable of making the right choices going forward.

That being said, I don't like change just for the sake of change. Sometimes, the "cure" is worse than the ill. If they insist on dicking around with the number placement because their research suggests that it MIGHT help with sponsorship, OK, fine. I just hope their decision won't alienate more of the longtime fans and hurt merchandise sales.
 
2 Sweet said:
The last 15 years offer plenty of proof that NASCAR isn't always great at making intelligent decisions. Luckily, everything that has happened over the past couple years makes me think they have the right people in place now and are capable of making the right choices going forward.

That being said, I don't like change just for the sake of change. Sometimes, the "cure" is worse than the ill. If they insist on dicking around with the number placement because their research suggests that it MIGHT help with sponsorship, OK, fine. I just hope their decision won't alienate more of the longtime fans and hurt merchandise sales.
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Maybe they researched that. I mean they changed sponsors and sold the new Diecast a million times. I'm gonna say research shows that a drivers fan is loyal and he will buy anything his drivers name is on, especially a Diecast where the Number is be damned
 
SpeedPagan said:
It's old people saying they don't like change and other people telling them why they're being ridiculous.
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I don't think @2 Sweet is being ridiculous. I think his perspective is based on what he's used to. But having been dragged into a couple of marketing meetings, I think his opinions of the processes are uninformed. These decisions aren't pulled out of a hash pipe. Businesses use focus groups for a reason, and it's not to rubber stamp a foregone conclusion. When they don't work, most are usually quick to go back; see New Coke, the biggest marketing disaster of the mass media era.

When you're spending a 7- or 8-figure budget, you try to get as much exposure as you can. When you're asking for those millions, you offer as much as you can. It's not that the total square inch area is any bigger, but it's more contiguous. No, that doesn't mean every new design will automatically be the next Dupont rainbow or Tide ride. It does make it easier for graphic artists to position the logo.
 
StandOnIt said:
Eh, he's within an eyelash of a lost a step thread
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I think everyone in the HOF has, at minimum, lost a step.

It’s the natural order of things. I follow along with the daily adventures of a young man Kyle’s age who is being killed by ALS. If KDB never wins again, if really doesn’t matter.
 
aunty dive said:
I think everyone in the HOF has, at minimum, lost a step.

It’s the natural order of things. I follow along with the daily adventures of a young man Kyle’s age who is being killed by ALS. If KDB never wins again, if really doesn’t matter.
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Good deal, more fun for the rest of us
 
aunty dive said:
I think everyone in the HOF has, at minimum, lost a step.

It’s the natural order of things. I follow along with the daily adventures of a young man Kyle’s age who is being killed by ALS. If KDB never wins again, if really doesn’t matter.
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It wont, but you cant let a good bash thread slide.
 
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