IanMcVittie
Team Owner
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- Sep 23, 2018
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you live behind the curve
“NASCAR is the biggest for auto racing in America,” Deegan said. “Even if the ratings are down a bit, there’s a whole new generation of kids taking in the sport, largely through being connected to social media.”
The numbers bear this out: NASCAR is second only to the NFL in reaching millennials, reaching five times as many millennials as MLS per event. Approximately half of the social media audiences of NASCAR-owned accounts are millennials, according to Nielsen Scarborough.
That all sounds good but why would Nascar talk of slashing 25% of its races in the near future? Why would the series drop from having a 75 million dollar sponsor to a 20 million sponsor to not being able to get one at all? Why couldn’t a championship team get a sponsor and have to close down? Why did Chip G have to close down his X team? Why did 800k less watch each race in 2018 versus 2017?
I guess Nascar is doing really well in stats that can’t be quantified or monitized. How else can you explain it?