I don't really know the answer for fixing attendance in NASCAR at this point, but I think they could look to Sprint Car racing for some ideas. We just has the annual Trophy Cup at Tulare Thunderbowl Raceway out here in Tulare, CA last weekend and over a Thursday, Friday and Saturday they were jam packed in the seats. I'm not sure about the attendance, but I would guess 7-10k can be held in the stands alone. I understand that it is an annual race and not every week has that kind of attendance, but you can travel around the nation for Sprint Car races and find large purses and huge shows that draw and have incredible lineage and history. I think that when the average person sits down and watched a Sprint Car race they see chaos and incredible feats when it comes to what these guys are able to do. The cars look out of control and the spills and flips are incredible and there is a sense of impending danger to what they are doing.
I think Nascar has become Vanilla ice cream. The personalities, the tracks, the history etc. When is the last time that something truly historic happened? I guess Jimmie tying the 7th title mark is big, but even if it were 8, I think it is only significant to NASCAR fans. All of the tracks lack in character, they lack in lineage with the exception of Darlington, Daytona, Dega and a few more. We need more character. My wife has informed me that she has no more interest in going to NASCAR races if they are on larger tracks. She wants to see bumping, and shoving. We just got back from Charlotte and she said she liked it and was glad we could see everything, but the "conveyor belt" of cars is too hard to keep track of. That's real description from someone who is not racing stupid. She preferred Sonoma, a place where you see maybe 50% of the race if you are lucky, over a track where we were able to see everything because the drivers actually look like they are doing something that you as a fan cannot.
I think NASCAR has lost that over the years. I always love Darlington because it is a tough racetrack. Same goes for Rockingham. These tracks were tough and violent and when a driver got out he looked like the track gave him a hard time. Bristol and Martinsville have that and so do the road courses. People want to think they are watching something hey cannot do. I cannot hit a 400 foot HR, so when Giancarlo Stanton does it and it goes 480ft. I am fully entertained by it. When a driver steps out of a race car and he looks like he did when he gets in and you just watched a 4 hour parade it looks easy.
Sprint Cars are visibly difficult to handle. It sounds bad, but when these guys get up on the rear wheels and they jump the cushion and the wall sucks them up and then chews them up and spits them out into a barrel roll of flips the crowd stands in utter silence until the driver climbs out and then the sound of shock from the fans fills the air. You have to find a way to create that in NASCAR. Make the cars harder to handle and give me guys leaning on each other and taking liberties with the cars.