Hunting for new manufacturers

Discussion in 'NASCAR chat' started by ChexOrWrex, Jul 10, 2017.

  1. kkfan91

    kkfan91 Taking a 10-200

    If you just want to make it look like their are more manufacturers just have GM badge some of their cars as Buicks and Cadillacs ford change some to Lincolns and have Toyota throw out a Lexus team. Boom you've gone from only 3 to 7 without really doing anything.
     
    LewTheShoe, StandOnIt and jws926 like this.
  2. Charlie Spencer

    Charlie Spencer Short tracks and road courses rule.

    Interesting. Now you have me wondering who NASCAR is a good fit for, if anyone.
     
    LewTheShoe likes this.
  3. Kinda scary!
     
  4. Charlie Spencer

    Charlie Spencer Short tracks and road courses rule.

    Well, Fiat demonstrated that all manufacturers are just a new CEO away from leaving the sport. What does NASCAR have to offer a manufacturer to entice them into making the financial commitment? Where's the ROI?
     
  5. Clutch

    Clutch Team Owner

    That is the current Ford pickup downunder. Very popular because it is good. But quite pricey for us.
     
    ToyYoda likes this.
  6. ToyYoda

    ToyYoda Team Owner

    The smaller trucks can get expensive. I think a fully loaded Colorado is like $40K.
     
    Skoalbandit33 likes this.
  7. Clutch

    Clutch Team Owner

    A guy I work with bought a new Ranger this year and it cost him $70K.
    Of course that is Kiwi money....think Pesos.
     
    Skoalbandit33, StandOnIt and ToyYoda like this.
  8. StandOnIt

    StandOnIt Farm Truck

    That has been the problem with the smaller trucks, they are close in price to the large ones.
     
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  9. LewTheShoe

    LewTheShoe Team Owner

    Essentially every auto manufacturer and every motorcycle manufacturer is involved in motorsports. They all believe there is ROI. There are few - very few - who do it just "because they can." Perhaps you'd feel the ROI was better to triple the number of TV ads for Mid Summer Sales Events?

    Ford has just changed top management, and they have reiterated that Ford Performance remains a foundational cornerstone of the company.

    Toyota entered Nascar to become more integrated in the fabric of American culture... to counter their Japanese-ness so to speak. That strategy toward achieving that goal makes perfect sense to me, but how to compute the ROI?
     
    Charlie Spencer likes this.
  10. When I was skyping with one of my cousins in Sidney he was telling me about the prices of F-150's down under. He just bought a house for 3 million that he will tear down. I will need to rob a bank before my next visit.
     
    Clutch likes this.
  11. Revman

    Revman Stop asking me about the package!

    Don't think that Toyota wants to market Lexus in NASCAR.....but I get your point.
     
  12. jws926

    jws926 Nissan Is Love, Nissan Is Life

    And they are not really all that small
     
    Skoalbandit33 likes this.
  13. Without knowing the dollar figure manufacturers allocate toward Nascar it is impossible to figure anything and when you couple that with not knowing what each manufacturer's is trying to derive from associating with Nascar it makes the water even murkier. We know that being involved with Nascar is important to Toyota but others like Honda, Hyundai/Kia, Nissan and VW don't seem to see any importance at all.
     
    Charlie Spencer likes this.
  14. jws926

    jws926 Nissan Is Love, Nissan Is Life

    Probably not, its a luxury brand, and the SS /Fusion are not luxury cars, but they race the Lexus nameplate in other series, Gazoo Racing ran the Lexus RC in the 24 Hours of the Ring, they ran the Lexus SC in the Super Gt Series , and currently in the Super GT series they are running the Lexus LC500 in the GT500 and the Lexus RCF GT3 in the GT300.
     
    Charlie Spencer likes this.
  15. Revman

    Revman Stop asking me about the package!

    Oh absolutely, but I think NASCAR is a different feel for Toyota.
     
  16. I agree as some of the smaller trucks today like they are about 20% smaller than the full size models.
     
  17. jws926

    jws926 Nissan Is Love, Nissan Is Life

    I agree, Toyota is a better fit for NASCAR than their Lexus brand.
     
  18. jws926

    jws926 Nissan Is Love, Nissan Is Life

    I think 20% is very close , its very close to making it pointless on buying one, out side of the of them being a tad cheaper than the fullsize.
     
    Skoalbandit33 likes this.
  19. FLRacingFan

    FLRacingFan Team Owner

    I don't see what badge engineering would do for NASCAR...they need entirely different companies to come in and invest big.
     
  20. DSquad48

    DSquad48 Wizard/Mall Santa

    Kasey Kahne to the #7 Ferrari in 2019!
     
  21. Ideally you would have the current 3 and another 2-3 as you would end up with 30+ well backed cars, IMO.
     
  22. jws926

    jws926 Nissan Is Love, Nissan Is Life

    I agree
     
  23. Charlie Spencer

    Charlie Spencer Short tracks and road courses rule.

    They're all in motorsports, but only three are in NASCAR. It looks to me like most of them think there's more ROI somewhere else.
     
    Skoalbandit33 likes this.
  24. StandOnIt

    StandOnIt Farm Truck

    and those three are in all kinds of series.
     
    Charlie Spencer likes this.
  25. Clutch

    Clutch Team Owner

    Took this today of my buddy at works 2017 Ranger. He got every imaginable option. It does look good.

    [​IMG]

    Sent from my SM-G935F using Tapatalk
     
  26. Revman

    Revman Stop asking me about the package!

    Very good point, and it has always pained me. Toyota will never be as American as Chevy and Ford. Please don't try. Be what you are.
     
    jws926 and Skoalbandit33 like this.
  27. StandOnIt

    StandOnIt Farm Truck

    yeah ToyYoda wearing a cowboy hat at the Texas truck plant will never work.
     
  28. Mopardh9

    Mopardh9 Team Owner

    Exactly.. .why would you invest in a steadily declining sport.
     
  29. StandOnIt

    StandOnIt Farm Truck

    depends on what the free market will support. It's a sliding scale..all about the figures. toyota and Chevy spend in the 7 times as much as the average sponsor does, Ford around 3 times more but they have stepped up their spending recently. rise or fall I would guess they would continueAutomobile manufacturers are 10.1 times more likely to sponsor NASCAR than the average of all sponsors.[​IMG]
     
    Last edited: Jul 16, 2017
  30. DSquad48

    DSquad48 Wizard/Mall Santa

    The antenna makes it look like an RC truck lol
     
  31. StandOnIt

    StandOnIt Farm Truck

    needs much bigger tires, but yeah:)
     
  32. Nascar still has its share of xenophobes, jingoists and racists but they will continue to decrease over the course of time.
     
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  33. jws926

    jws926 Nissan Is Love, Nissan Is Life

    Well, its a Ford so.......
     
  34. jws926

    jws926 Nissan Is Love, Nissan Is Life

    And NASCAR will be better off without those "fans"
     
    Revman likes this.
  35. jws926

    jws926 Nissan Is Love, Nissan Is Life

    Yep, this right here, they just want to be a part of America, and I respect everything they have been doing here.
     
    LewTheShoe and Revman like this.
  36. FLRacingFan

    FLRacingFan Team Owner

    https://www.mediapost.com/publicati...finds-its-groove-with-racing-sponsorship.html

    Question is, would any prospective OEM be willing to put in the work that Toyota has to reach that kind of exposure and growth.
     
  37. Mopardh9

    Mopardh9 Team Owner

    Not now the wouldn't, they would be crazy to with ratings dropping, sponsors, and fans leaving, it would be a very poor business move. I think if Nascar was still thriving you would see Dodge back in a heartbeat.
     
  38. ToyYoda

    ToyYoda Team Owner

    True. Toyota came into the sport in 2004 when things were still kinda booming. Very different situation today.
     
  39. Revman

    Revman Stop asking me about the package!

    FLRacingFan likes this.
  40. oldgoat

    oldgoat Team Owner

    As much as I would like to see Dodge back in I can see why they wouldn't make the jump yet. Wait until Nascar settles and then reconsider. Would kind of keep a group working on what would be needed to get back in so there wouldn't be a long lead. I would think that finding an established team to change over would be a major hurdle.
     

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