- Aug 15, 2017
The problem with that is that as a rule, the younger generation refuses to pay the premium prices ESPN commands. These people are same ones having a cow over the $2 increase on Netflix.In general I think younger people gravitate toward ESPN more than people in my age group. Of course there are always exceptions but if my theory is correct ESPN is positioning itself well. It doesn’t matter what product you are selling because if you don’t have new customers in the pipeline your future is very grim.