Kurt Busch out at SHR after 2017

FearThe4 said:
Danica has been running better she been finishing in the top 15 the last few races.
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The fact that we're supposed to be impressed by her running top 20 in a field of about 25 competitive cars is a testament to how awful she is as a driver. Kasey Kahne runs about equal to her but has a much better resume and gets his token win every year but people want him gone lol. Double standards much
 
StandOnIt said:
another snag is that Monster got a heck of a deal as the series sponsor, do they even want to sponsor a car.
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My own ignorant opinion is "Yes, Monster does need a car."

Unlike Sprint, Nextel, or Winston, I can barely tell Monster is there. Unlike its predecessors, its marketing strategy doesn't use TV ads to support their sponsorship. If they weren't on the #41 hood, I'd about forget they exist

Maybe I'll see something different when I get to Darlington, but from my point of view they're just another sponsor, and less visible than most. We're over halfway through the season and I see no difference in the Monster era other than the absence of those Sprint banners on the TV broadcasts, the ones that were the same yellow as the caution banner. I've certainly not seen anything 'edgy' or any of the other adjectives used in the first few months of its tenure.
 
Charlie Spencer said:
My own ignorant opinion is "Yes, Monster does need a car."

Unlike Sprint, Nextel, or Winston, I can barely tell Monster is there. Unlike its predecessors, its marketing strategy doesn't use TV ads to support their sponsorship. If they weren't on the #41 hood, I'd about forget they exist

Maybe I'll see something different when I get to Darlington, but from my point of view they're just another sponsor, and less visible than most. We're over halfway through the season and I see no difference in the Monster era other than the absence of those Sprint banners on the TV broadcasts, the ones that were the same yellow as the caution banner. I've certainly not seen anything 'edgy' or any of the other adjectives used in the first few months of its tenure.
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ah it was just another part of the puzzle I thought of. I know Monster is in all forms of racing, motorcycles, dirt trucks, buggy's, rally cars, on and on. I know they have sponsored Brian Degan in the Lucas off road over the years for sure and probably others in the various series. Gene Haas as said months ago that Monster is always slow to committing, on their own time frame. Regardless, he is in the playoffs this year..as slow as he is recently, he looks like first round fodder. (Busch, Dillion, Stenhouse, round one favorite drop outs)
 
DaBiff1618 said:
The fact that we're supposed to be impressed by her running top 20 in a field of about 25 competitive cars is a testament to how awful she is as a driver. Kasey Kahne runs about equal to her but has a much better resume and gets his token win every year but people want him gone lol. Double standards much
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There was a time she finishing in the back half of the field on a consistent basis, 25th on back.

This is a HUGE improvement.
 
StandOnIt said:
ah it was just another part of the puzzle I thought of. I know Monster is in all forms of racing, motorcycles, dirt trucks, buggy's, rally cars, on and on. I know they have sponsored Brian Degan in the Lucas off road over the years for sure and probably others in the various series. Gene Haas as said months ago that Monster is always slow to committing, on their own time frame. Regardless, he is in the playoffs this year..as slow as he is recently, he looks like first round fodder. (Busch, Dillion, Stenhouse, round one favorite drop outs)
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See, that's another thing about Monster's approach. Until they came to NASCAR, I was unaware they were involved in any form of sponsorship. I realize I'm not their target market and certainly no expert on what it takes to reach it, but I wonder how many potential customers they're missing with their 'No broadcast ads' approach. If a customer doesn't watch / attend motorsports or MMA, is there anything to differentiate them from Red Bull?

But I'm an old fart and am likely way out of touch. (Do the kids still say 'out of touch' these days, or is it something like 'can't find the shiz-bomb' or 'doesn't flap my topscene'?)
 
Monster is all about the younger demographic that according to some seat counters there aren't any young people watching Nascar. Doesn't make any sense :rolleyes: they are huge in stadium motorcross where the average audience is a younger crowd.The Lucas off road series is pretty young also. I think their advertising is more of a grass roots hands on approach. For instance bring an empty Monster can and get in free Friday at Darlington next month. This is the second time they have done this.
 
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Charlie Spencer said:
My own ignorant opinion is "Yes, Monster does need a car."

Unlike Sprint, Nextel, or Winston, I can barely tell Monster is there. Unlike its predecessors, its marketing strategy doesn't use TV ads to support their sponsorship. If they weren't on the #41 hood, I'd about forget they exist

Maybe I'll see something different when I get to Darlington, but from my point of view they're just another sponsor, and less visible than most. We're over halfway through the season and I see no difference in the Monster era other than the absence of those Sprint banners on the TV broadcasts, the ones that were the same yellow as the caution banner. I've certainly not seen anything 'edgy' or any of the other adjectives used in the first few months of its tenure.
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What I find concerning about their social media accounts' header photos/video is that it shows drift cars they sponsor but no NASCAR sponsored vehicle. Also, the presence of NASCAR on their Instagram account is limited.
 
StandOnIt said:
Monster is all about the younger demographic that according to some seat counters there aren't any young people watching Nascar. Doesn't make any sense :rolleyes:
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Yeah, I wondered about that from the time the announcement was made. Seems to me, instead of going where their audience is, they're trying to attract them to somewhere they're not. Maybe someone in their marketing department thought they could grow that audience to include NASCAR fans. I'd love to see the numbers for how many established NASCAR fans have sampled their product since they came on board, how many became regular buyers, and how many existing customers have watched or attended all or part of a Cup race. I'm sure Monster and NASCAR have those numbers, and I'm equally sure we'll never see them.
 
Charlie Spencer said:
See, that's another thing about Monster's approach. Until they came to NASCAR, I was unaware they were involved in any form of sponsorship. I realize I'm not their target market and certainly no expert on what it takes to reach it, but I wonder how many potential customers they're missing with their 'No broadcast ads' approach. If a customer doesn't watch / attend motorsports or MMA, is there anything to differentiate them from Red Bull?

But I'm an old fart and am likely way out of touch. (Do the kids still say 'out of touch' these days, or is it something like 'can't find the shiz-bomb' or 'doesn't flap my topscene'?)
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Charlie, Charlie, Charlie! You need to slow down and embrace the edginess of the Monster brand and the Monster lifestyle. I thought we had been over this before........:D
 
Towmater said:
What I find concerning about their social media accounts' header photos/video is that it shows drift cars they sponsor but no NASCAR sponsored vehicle. Also, the presence of NASCAR on their Instagram account is limited.
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Another indicator that I'm not in their market - it would never occur to me to check their social media sites, and don't know how Instagram differs from the other sites they use. I do recall looking at their home page a few weeks after their season started and noticing a lack of NASCAR branding.

But then, I don't check the social media sites of products and services I've used regularly for years.
 
Charlie Spencer said:
Another indicator that I'm not in their market - it would never occur to me to check their social media sites, and don't know how Instagram differs from the other sites they use. I do recall looking at their home page a few weeks after their season started and noticing a lack of NASCAR branding.

But then, I don't check the social media sites of products and services I've used regularly for years.
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Based upon what you just typed, they aren't really targeting you on those sites either. For instance the Monday recycling video campaign was aimed at another demo.
 
I think most things should be decided by the end of the month. It probably takes 5-6 months for sponsor marketing to get in gear for the 500.
 
StandOnIt said:
Monster is all about the younger demographic that according to some seat counters there aren't any young people watching Nascar. Doesn't make any sense :rolleyes: they are huge in stadium motorcross where the average audience is a younger crowd.The Lucas off road series is pretty young also. I think their advertising is more of a grass roots hands on approach. For instance bring an empty Monster can and get in free Friday at Darlington next month. This is the second time they have done this.
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Monster and Nascar's current demo are not good bed partners as 70% of Nascar's audience is over 50.
 
DaBiff1618 said:
The fact that we're supposed to be impressed by her running top 20 in a field of about 25 competitive cars is a testament to how awful she is as a driver. Kasey Kahne runs about equal to her but has a much better resume and gets his token win every year but people want him gone lol. Double standards much
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Do not make me pull out the charts again
Screenshot_2017-08-02-12-49-05.png
 
From what I've seen, Monster puts on quite a show at the track.. with the girls, motorcycle cages and stunts. As an over 50 demographic I enjoy watching motorcycles run around in a steel ball. Reminds me of the old carnival days back when I was a teenager.
 
Charlie Spencer said:
Yeah, I wondered about that from the time the announcement was made. Seems to me, instead of going where their audience is, they're trying to attract them to somewhere they're not. Maybe someone in their marketing department thought they could grow that audience to include NASCAR fans. I'd love to see the numbers for how many established NASCAR fans have sampled their product since they came on board, how many became regular buyers, and how many existing customers have watched or attended all or part of a Cup race. I'm sure Monster and NASCAR have those numbers, and I'm equally sure we'll never see them.
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Nascar knows that their fan base is aging out so I don't blame them for trying to affiliate with a company that could potentially infuse some younger fans.
 
I dont see Kurt an a car next year, same with Kenseth... I hope I'm wrong. For Kurt, the switch to Ford hasnt been a good one, basically the whole SHR hasnt been stellar this year compared to past years with Chevy ( i dont think switching brands made the difference, just a coincidence) Bowyer has been hit or miss, Kurt's lone win was mostly by attrition. Danica is doing better but this has taken way too long and she's mediocre at best. Harvick is having a so/so year as well. I dont know if the new body style isnt what they expected or they just cant get a handle on it.
 
Pat said:
From what I've seen, Monster puts on quite a show at the track.. with the girls, motorcycle cages and stunts. As an over 50 demographic I enjoy watching motorcycles run around in a steel ball. Reminds me of the old carnival days back when I was a teenager.
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It's called "The Ball of Death" :D lov it. It looked like they had a girl from the audience standing in the middle at Pocono. Monster is doing a good job and improving their bottom line.

Coinciding with its foray as Cup Series entitlement sponsor, Monster had a first-quarter net sales increase of 9.1 percent, improving from $680.2 million to $742.1 million, compared to the same period last year: strong indication its contract with NASCAR valued at $20 to $25 million annually isn’t negatively impacting its bottom line.
 

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StandOnIt said:
It's called "The Ball of Death" :D lov it. It looked like they had a girl from the audience standing in the middle at Pocono. Monster is doing a good job and improving their bottom line.

Coinciding with its foray as Cup Series entitlement sponsor, Monster had a first-quarter net sales increase of 9.1 percent, improving from $680.2 million to $742.1 million, compared to the same period last year: strong indication its contract with NASCAR valued at $20 to $25 million annually isn’t negatively impacting its bottom line.
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Give that young lady a round of applause. I hope she got a video out of it. :eek:

Looks like enough was gained to easily sponsor a team. :D
 
Pat said:
I was a LSMFT supporter myself. :cool:
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I'm not going to go there I'm not going to go there I'm not going to go there I'm not going to go there
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I'm not going to go there I'm not going to go there I'm not going to go there I'm not going to go there
I'm not going to go there I'm not going to go there I'm not going to go there I'm not going to go there
I'm not going to go there I'm not going to go there I'm not going to go there I'm not going to go there
I'm not going to go there I'm not going to go there I'm not going to go there I'm not going to go there
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I'm not going to go there I'm not going to go there I'm not going to go there I'm not going to go there
:rolleyes:
 
Bobw said:
I'm not going to go there I'm not going to go there I'm not going to go there I'm not going to go there
I'm not going to go there I'm not going to go there I'm not going to go there I'm not going to go there
I'm not going to go there I'm not going to go there I'm not going to go there I'm not going to go there
I'm not going to go there I'm not going to go there I'm not going to go there I'm not going to go there
I'm not going to go there I'm not going to go there I'm not going to go there I'm not going to go there
I'm not going to go there I'm not going to go there I'm not going to go there I'm not going to go there
I'm not going to go there I'm not going to go there I'm not going to go there I'm not going to go there
I'm not going to go there I'm not going to go there I'm not going to go there I'm not going to go there
I'm not going to go there I'm not going to go there I'm not going to go there I'm not going to go there
I'm not going to go there I'm not going to go there I'm not going to go there I'm not going to go there
I'm not going to go there I'm not going to go there I'm not going to go there I'm not going to go there
I'm not going to go there I'm not going to go there I'm not going to go there I'm not going to go there
I'm not going to go there I'm not going to go there I'm not going to go there I'm not going to go there
I'm not going to go there I'm not going to go there I'm not going to go there I'm not going to go there
I'm not going to go there I'm not going to go there I'm not going to go there I'm not going to go there
I'm not going to go there I'm not going to go there I'm not going to go there I'm not going to go there
:rolleyes:
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I don't think you should go there.
nope.gif
 
StandOnIt said:
Monster is all about the younger demographic that according to some seat counters there aren't any young people watching Nascar. Doesn't make any sense :rolleyes: they are huge in stadium motorcross where the average audience is a younger crowd.The Lucas off road series is pretty young also. I think their advertising is more of a grass roots hands on approach. For instance bring an empty Monster can and get in free Friday at Darlington next month. This is the second time they have done this.
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See, that's the first I've heard of this offer. I wouldn't go on a Friday anyway, and it's likely the track makes as much off food and souvenirs on Friday as it does from admission. But I wouldn't have a clue how to have learned about it. If it was via some form of social media, odds are I'd be too security-conscious / paranoid to enroll.
 
StandOnIt said:
It's called "The Ball of Death" :D lov it. It looked like they had a girl from the audience standing in the middle at Pocono. Monster is doing a good job and improving their bottom line.

Coinciding with its foray as Cup Series entitlement sponsor, Monster had a first-quarter net sales increase of 9.1 percent, improving from $680.2 million to $742.1 million, compared to the same period last year: strong indication its contract with NASCAR valued at $20 to $25 million annually isn’t negatively impacting its bottom line.
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Hey, as long as they're happy.
 
Charlie Spencer said:
See, that's the first I've heard of this offer. I wouldn't go on a Friday anyway, and it's likely the track makes as much off food and souvenirs on Friday as it does from admission. But I wouldn't have a clue how to have learned about it. If it was via some form of social media, odds are I'd be too security-conscious / paranoid to enroll.
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yeah, It was on the Nascar site, and the NBC sports sites..
 
Charlie Spencer said:
See, that's the first I've heard of this offer. I wouldn't go on a Friday anyway, and it's likely the track makes as much off food and souvenirs on Friday as it does from admission. But I wouldn't have a clue how to have learned about it. If it was via some form of social media, odds are I'd be too security-conscious / paranoid to enroll.
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Every track that I've been to sends me e-mails of special offers on a regular basis. That's how I know about it.
 
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