NASCAR Sponsorship News Thread

Kiante

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Good deal for RPM. Cash App is a mixture of debit card/investing application where you are able to send money instantaneously to other users. This is usually how individuals borrow money from friends and family, I've used this app on many occasions and its extremely convenient. Smart tap and its a VISA card that can be used anywhere.

Also this car is going to be VERY BRIGHT.
 

wi_racefan

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Well Bubba is getting some money behind him, so I guess we'll find out what kinda talent he is.
 

Team Penske

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Good deal for RPM. Cash App is a mixture of debit card/investing application where you are able to send money instantaneously to other users. This is usually how individuals borrow money from friends and family, I've used this app on many occasions and its extremely convenient. Smart tap and its a VISA card that can be used anywhere.

Also this car is going to be VERY BRIGHT.
I love that shade of the color green. Hope they can make it look 1/2 as good on the track.
 

Charlie Spencer

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Why would ANYBODY bet on auto racing? WAY too many variables.....
"One of these days, a guy is going to show you a brand-new deck of cards on which the seal is not yet broken. Then this guy is going to offer to bet you that he can make the Jack of Spades jump out of this brand-new deck of cards and squirt cider in your ear. But, son, you do not accept this bet because, as sure as you stand there, you’re going to wind up with an ear full of cider."

Sky Masterson (Marlin Brando in the film version), 'Guys and Dolls'
 
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Formerjackman

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Well, I think gambling is a fools game anyway, but IF I'm going to gamble on something, I want to do it on something that the field is a little more controlled, and my skill and knowledge can help tilt the odds a little closer to my side. Too many factors can affect a race that have nothing to do with how good a driver or a team is on any given day. In regular sports, the individual or team that executes the best overall performance almost always wins. You can't say that about racing. Late debris caution, wrecked by a backmarker, defective tire, rain, ETC.
 

gnomesayin

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Different people like to part with their money and their time in different ways. Personally, I don't see the appeal of gambling or fantasy this and that. None of these layers of fan interaction built on top of the events themselves are of interest to me. However, I do not seek to impose my preferences on everyone else.

The odds favor the house ... everywhere.

Yes. The illusion of control over the outcome is far more dangerous for 99% of gamblers than viewing it as entertainment on which money will be spent.
 

Turtle84

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Why would ANYBODY bet on auto racing? WAY too many variables.....

Despite variables, if you feel like you have an edge with a sport, you bet it. The variables are baked into the odds, better payoff, similar to golf with unpredictability.

Besides that it's an added layer of excitement for the casual fan to watch the race. The same reason people play fantasy. This brings more people into watching and following NASCAR than otherwise would. There's a large reason why NFL is #1 with the advent of fantasy football and contests like draftkings and sports betting now becoming legalized in many states, it's millions of people participating. It's the same thing with March Madness and why is so popular with people doing their brackets.

This keeps interest levels high for the average person, that otherwise wouldn't care at all, and checkout on the weekends for other activities. If they've got money to burn, they've got money to burn, so be it it's their money, for fun. It's the same question, why people go to a Casino and sit in stale secondhand smoke to press a button on a slot machine and pump it full of money, that seems an infinite worse decision than betting on NASCAR where you can sit back at home and get a full 4 hour experience out of it.

in short: people like to add additional excitement for their viewing pleasure.
 

Formerjackman

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I could care less if people gamble or not. I just have never really gotten the attraction in a general sense, and gambling on auto racing in particular. If I just HAD to scratch that itch, I would find something different to bet on. I will also say that I DID play fantasy football for several years (strictly for fun) and it pretty much ruined my interest in the sport. What little was left, the kneeling finished off.
 

Formerjackman

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Pandemic or not, companies still need to sell their products and services. Some would tell you that in times of trouble is when companies should advertise and market MORE.
 

Kiante

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Acronis is now a sponsor for Hendrick (They signed a deal with Roush last year and Williams F1 team). Will be on the 88 for 3 races and will be an associate sponsor for all other HMS cars:

Guaranteed Rate extends their partnership with Roush for 11 races for Newman:
 

Kiante

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These are personal deals so it doesn't make the team any richer for making better cars.
The sponsors mentioned have been primary sponsors previously for the 43 car in Bubba's time with RPM. Columbia will sponsor Bubba at Dover and possibly future events.
 

wi_racefan

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What seems more odd than anything is that he had 7 of the remaining 14 races left available
 

Team Penske

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When Penske and Hendrick have trouble with getting sponsors, racing will end. Both of them have so many companies that depend on their business.
No problem getting sponsors HOWEVER, how much can companies afford these days?
Race teams that got sponsors signed last year for multi years are in the best position.
 

Formerjackman

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No problem getting sponsors HOWEVER, how much can companies afford these days?
Race teams that got sponsors signed last year for multi years are in the best position.

That's why you end up with patchwork quilt sponsorships. Cost is one reason for that, but it's also true that once companies figured out they could sponsor a car for only X number of races and get most of what they want out of it, there was no need to be a full season sponsor. Chase Elliott and Hooters is a prime example. If you walked into a Hooters, you would think they are on the 9 car every week instead of just three. Axalta can put the #24 in all of their advertising, marketing and their body shop giveaways, and be on the car less than half the season.
 

Kiante

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That's why you end up with patchwork quilt sponsorships. Cost is one reason for that, but it's also true that once companies figured out they could sponsor a car for only X number of races and get most of what they want out of it, there was no need to be a full season sponsor. Chase Elliott and Hooters is a prime example. If you walked into a Hooters, you would think they are on the 9 car every week instead of just three. Axalta can put the #24 in all of their advertising, marketing and their body shop giveaways, and be on the car less than half the season.
Its not even patchwork anymore, its become more common no matter the team.

Like the Newman deal, Guaranteed Rates might have seen something they liked and signed on for more races. It's on a race to race basis to see how companies get a reaction. Companies just don't sign on to all 36 races anymore, its just the way the cookie crumbles.
 

wi_racefan

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I think a lot of it has come down to sponsors looking at demographics of a certain race (time of year and day/night) and race area and figured out these are the ones I want to sponsor. No reason in paying for a race in area X when my market is in area Y. Also no reason in trying to market certain products during the non sales seasons (snow shovels in July)
 

Nitro Dude

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Bojangles out, Cook-Out in for the *checks notes* the "Cook-Out Southern 500".
That's great news...but they also need to get some larger straws for their zillion different flavors of delicious thick rich creamy milk shakes. :)
 

Kiante

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That's great news...but they also need to get some larger straws for their zillion different flavors of delicious thick rich creamy milk shakes. :)
I'm sad they are not down here in Florida, they are great for late night munchies. Better than what we have IMO.
 
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