NASCAR Sponsorship News Thread

Charlie Spencer said:
I see what you did there! Very nice!
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Way off the subject. I don't know about your part of the country, but ear corn that has purple, yellow, and orange kernels (multi color) we call it Indian Corn..And I have always heard you use corn to make whiskey. :idunno:
 
StandOnIt said:
Way off the subject. I don't know about your part of the country, but ear corn that has purple, yellow, and orange kernels (multi color) we call it Indian Corn..And I have always heard you use corn to make whiskey. :idunno:
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What I know about fermentation, distillation, and their relative advantages and disadvantages wouldn't fill a Dixie cup.
 
Whiskey can be made of many types and percentages of grains, BUT, to be legally called Bourbon Whiskey or Whisky, it MUST be distilled in the United States, it MUST contain at least 51% corn, and it MUST be aged in a virgin oak barrel. I am sure there other distilled spirits that have similar guidelines. Much of the world's Scotch Whiskey is aged in used Bourbon barrels, since they can only be used once for Bourbon. Much of the boutique Bourbons and other spirits on your store shelves are actually distilled by major mass distillers, and then smaller firms take the raw white liquor and blend and age it to create unique flavors.
 
Nothing the Germans, Chinese, Pueblo etc. brewed could be nastier than my old man’s Burgermeister.

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Grampa was a bootlegger. His basement was full of beer making equipment, he taught me how to use the bottle cap machine. I had that job until there was probably a case, maybe more of caps blown off and beer everywhere. I think it was his fault but somebody had to go down for it and I was 8.
 
StandOnIt said:
Grampa was a bootlegger. His basement was full of beer making equipment, he taught me how to use the bottle cap machine. I had that job until there was probably a case, maybe more of caps blown off and beer everywhere. I think it was his fault but somebody had to go down for it and I was 8.
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In my inner group I have always been labeled as the comedian of the bunch... but you just put me in the back seat. :)
 
StandOnIt said:
Grampa was a bootlegger. His basement was full of beer making equipment, he taught me how to use the bottle cap machine. I had that job until there was probably a case, maybe more of caps blown off and beer everywhere. I think it was his fault but somebody had to go down for it and I was 8.
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Nothing like having Gramps toss you under the bus...
 
Wow. I thought Pepsi and Hendrick were inseparable. Turns out Rick could have signed once-Coke Family member Bubba after all. ;)
 
If the Coke marketing people had any common sense, they would dump that useless Coke family of drivers campaign and go all in on the home state boy who is the most popular driver and now champion. You would like to think they learned something from letting Jeff Gordon get away, but there probably isn't even anybody still around at Coke who remembers that cluster f***.
 
The good news is at least, this opens the door a bit more on sponsors.

Any company before who couldn't sponsor him because of Pepsi, can now sponsor him. But the question is, will one of them step up and do so.
 
Formerjackman said:
If the Coke marketing people had any common sense, they would dump that useless Coke family of drivers campaign and go all in on the home state boy who is the most popular driver and now champion. You would like to think they learned something from letting Jeff Gordon get away, but there probably isn't even anybody still around at Coke who remembers that cluster f***.
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Yeah, Coke would be quite foolish to not get Chase in the fold.
 
Rheem moves to JGR with Chris Bell. I can see why they decided to sign Bell, they can use Rheem for at sponsorship shortages they had before with Jones:
 
Formerjackman said:
If the Coke marketing people had any common sense, they would dump that useless Coke family of drivers campaign and go all in on the home state boy who is the most popular driver and now champion. You would like to think they learned something from letting Jeff Gordon get away, but there probably isn't even anybody still around at Coke who remembers that cluster f***.
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Elliott has personal services contracts that conflict with Coke, now you can argue they could have picked him up years ago before he passed the smell test but that doesnt happen.
 
Spotter22 said:
Elliott has personal services contracts that conflict with Coke, now you can argue they could have picked him up years ago before he passed the smell test but that doesnt happen.
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I assume you mean Hooters, and yes that is an issue. I have no idea how long that deal runs, but IF Coke wanted to make the investment, I'm sure they could either wait until the contract is up, find a way to ease Hooters out, or flip Hooters to Coke products. In my opinion, pairing up Coke with the native Georgia boy that is the MPD AND a champion at age 24 is too good of an opportunity to pass up. It might take a while to put all the pieces in place, but it is something that should be pursued.
 
Formerjackman said:
I assume you mean Hooters, and yes that is an issue. I have no idea how long that deal runs, but IF Coke wanted to make the investment, I'm sure they could either wait until the contract is up, find a way to ease Hooters out, or flip Hooters to Coke products. In my opinion, pairing up Coke with the native Georgia boy that is the MPD AND a champion at age 24 is too good of an opportunity to pass up. It might take a while to put all the pieces in place, but it is something that should be pursued.
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Maybe Elliott doesn't want to look like a goof swigging a coke with the lid on in victory lane? I'd rather he would continue to pose with the Hooter girls myself. He probably agrees. Sometimes it ain't all about the money to a single 24 year old. And Blaney, eat your heart out.
 
StandOnIt said:
Maybe Elliott doesn't want to look like a goof swigging a coke with the lid on in victory lane? I'd rather he would continue to pose with the Hooter girls myself. He probably agrees. Sometimes it ain't all about the money to a single 24 year old. And Blaney, eat your heart out.
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Well, here's a novel concept, instead of faking it, actually DRINK the stuff. I chug that stuff like it's life saving elixir, and they don't even pay me. As far as Hooters, we all know that he probably doesn't have a whole lot of say about who is on the car, and if Coke offered Rick enough money, Hooters would likely be dropped like a hot potato.
 
Formerjackman said:
I assume you mean Hooters, and yes that is an issue. I have no idea how long that deal runs, but IF Coke wanted to make the investment, I'm sure they could either wait until the contract is up, find a way to ease Hooters out, or flip Hooters to Coke products. In my opinion, pairing up Coke with the native Georgia boy that is the MPD AND a champion at age 24 is too good of an opportunity to pass up. It might take a while to put all the pieces in place, but it is something that should be pursued.
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And they may, i was just addressing your "coke" blew it stance.
 
Formerjackman said:
Well, here's a novel concept, instead of faking it, actually DRINK the stuff. I chug that stuff like it's life saving elixir, and they don't even pay me. As far as Hooters, we all know that he probably doesn't have a whole lot of say about who is on the car, and if Coke offered Rick enough money, Hooters would likely be dropped like a hot potato.
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AND you know nothing about what either wants or will do so my guess is as good as any.
 
StandOnIt said:
AND you know nothing about what either wants or will do so my guess is as good as any.
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I'm just saying I doubt Chase has very much to say about the matter, and what Rick wants is money to fund his race teams, and Coke has a LOT deeper pockets than Hooters. Their 3-4 races a year is just drop in the bucket anyway. Like I said, if Coke could flip Hooters, the "problem" solves itself........
 
Formerjackman said:
I'm just saying I doubt Chase has very much to say about the matter, and what Rick wants is money to fund his race teams, and Coke has a LOT deeper pockets than Hooters. Their 3-4 races a year is just drop in the bucket anyway. Like I said, if Coke could flip Hooters, the "problem" solves itself........
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Repeating what you already said doesn't change anything. It's too bad it can't be said louder
 
Kiante said:
Rheem moves to JGR with Chris Bell. I can see why they decided to sign Bell, they can use Rheem for at sponsorship shortages they had before with Jones:
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I thought that was a Harvick sponsor????
 
Formerjackman said:
I assume you mean Hooters, and yes that is an issue. I have no idea how long that deal runs, but IF Coke wanted to make the investment, I'm sure they could either wait until the contract is up, find a way to ease Hooters out, or flip Hooters to Coke products. In my opinion, pairing up Coke with the native Georgia boy that is the MPD AND a champion at age 24 is too good of an opportunity to pass up. It might take a while to put all the pieces in place, but it is something that should be pursued.
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Your assuming more people would buy Coke if their name is on his car. I dispute that and probably so does coke. How in the world do you people assume they know more than Cokes multi-million dollar marketing board.
 
StandOnIt said:
Repeating what you already said doesn't change anything. It's too bad it can't be said louder
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Team Penske said:
Your assuming more people would buy Coke if their name is on his car. I dispute that and probably so does coke. How in the world do you people assume they know more than Cokes multi-million dollar marketing board.
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The lyrics are different but the melody remains.
 
StandOnIt said:
Repeating what you already said doesn't change anything. It's too bad it can't be said louder
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Man, come on, lighten up a little bit. All he was saying is if Coke offered the money it COULD happen. Not that it would. With Pepsi being gone now, who knows how long Hooters will even stay on anyway. We'll see what happens.
 
Team Penske said:
Your assuming more people would buy Coke if their name is on his car. I dispute that and probably so does coke. How in the world do you people assume they know more than Cokes multi-million dollar marketing board.
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Why did Pepsi throw millions of dollars at Jeff Gordon if they didn't think it would help sales? Why did their Mountain Dew brand sponsor Chase, and why did they do commercials it if they didn't think it would help sales? Why is Dr. Pepper signing on with Bubba and MJ? Why do people think they know more than Coke? Two words: New Coke. ;) On a more serious note, despite Coca Cola's worldwide dominance, their advertising and marketing has been considered dull and unimaginative in the advertising industry for decades. For as long as anyone can remember, it has been felt the Pepsi brands have done a FAR better job at connecting with the youth market and younger consumers than the Coke brands. Coca Cola's market dominance has as much or more to do with their far greater worldwide presence (which goes back to WWII in many places) and the fact that mega chains like McDonald's sell their product than it has to do with consumer choice in the United States.
 
Formerjackman said:
Why did Pepsi throw millions of dollars at Jeff Gordon if they didn't think it would help sales? Why did their Mountain Dew brand sponsor Chase, and why did they do commercials it if they didn't think it would help sales? Why is Dr. Pepper signing on with Bubba and MJ? Why do people think they know more than Coke? Two words: New Coke. ;) On a more serious note, despite Coca Cola's worldwide dominance, their advertising and marketing has been considered dull and unimaginative in the advertising industry for decades. For as long as anyone can remember, it has been felt the Pepsi brands have done a FAR better job at connecting with the youth market and younger consumers than the Coke brands. Coca Cola's market dominance has as much or more to do with their far greater worldwide presence (which goes back to WWII in many places) and the fact that mega chains like McDonald's sell their product than it has to do with consumer choice in the United States.
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Pepsi lags far behind sales volume for Coke. Signing J Gordon was ploy to catch up
but failed because it was only partial sponsorship. They may have done better had they went the way of Lowes with Jimmy. Your quite right the new coke has/was a flop and ruined a good many rye drinks. I have always preferred a touch of Pepsi with my rye.
I think Bubba's sponsors are signing more with MJ than Bubba.
 
Team Penske said:
Pepsi lags far behind sales volume for Coke. Signing J Gordon was ploy to catch up
but failed because it was only partial sponsorship. They may have done better had they went the way of Lowes with Jimmy. Your quite right the new coke has/was a flop and ruined a good many rye drinks. I have always preferred a touch of Pepsi with my rye.
I think Bubba's sponsors are signing more with MJ than Bubba.
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So Pepsi's sponsorship with Gordon was a failure, so they stayed with him and later HMS for 24 years? With the Dr. Pepper deal, I know what you are saying, but they could have been aligned with MJ ANY time, but chose this new racing venture with Bubba as the time to get on board, so they must see some value in that situation, as do I. All I'm saying on the Elliott deal is that I think it's a golden opportunity to do something more solid in NASCAR than what they have been doing SINCE they let JG get away, and likely get WAY more exposure for the brand than the "Family of drivers" campaign, which I have always thought was weak from day one, and has surely run its course since then. The fact that like Coke, Chase is a native Georgian, the most popular driver AND the reigning champion, if they are going to spend one dime in NASCAR, I can't think of a more effective place to spend it.
 
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